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Predictive Models

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External Data for Business
October 4, 2021 External Data

Powering Your Business With External Data

How External Data Can Elevate Data Analytics and Machine Learning To New Heights Data is valuable. It helps uncover valuable insights, understand the customer experience, analyze

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an introduction to explainable artificial intelligence
September 28, 2021 Stephanie Casola AI Education

What is Explainable Artificial Intelligence, and why is it important for predictive models?

An introduction to AI explainability; why should you trust your model? Explainable artificial intelligence (XAI) is the process of understanding how and why a machine learning

data marketplaces
July 7, 2021 Stephanie Casola Data Acquisition

Data Marketplaces vs. External Data Platforms

Data marketplaces provide access to data from a variety of different sources and providers. This article will go over some of the benefits and limitations of

direct mail and external data
October 12, 2020 Joseph Sibony Machine Learning

Direct Mail Isn't Dead - Here's How Explorium Can Help You Make it Work

With the increasingly digital lean in marketing, it’s easy to assume that the “old ways” like direct mail are going the way of the dodo. While

Predictive Pricing Models: data enrichment to boost sales
August 26, 2020 Joseph Sibony Data Enrichment

Using Explorium’s Data Enrichment to Boost Basketball Ticket Sales

By now, we’re all getting used to the new (less than ideal) normal in sports — watching our favorite athletes play their games in empty arenas

machine learning marketing
July 27, 2020 Joseph Sibony Predictive Models

Could Machine Learning Help Tom Haverford Save Entertainment 720?

In the world of TV’s Parks and Recreation, few people are as concerned about their image and how they market themselves as Tom Haverford. The erstwhile

Data Science to Predict the Next Hit Song
November 6, 2019 Maël Fabien Data Science

Using Data Science to Predict the Next Hit Song (Part 1)

It comes as no surprise that the music industry is tough. When you decide to produce an artist or invest in a marketing campaign for a

evaluation metrics
October 23, 2019 Eilon Baer Predictive Models

Top 10 Evaluation Metrics for Classification Models

It's important to understand that none of the following evaluation metrics for classification are an absolute measure of your machine learning model’s accuracy. However, when measured

shap partial dependence plot
July 24, 2019 Maël Fabien Data Science

Interpretability and explainability (Part 2)

The whole idea behind interpretable and explainable ML is to avoid the black box effect.

Categories
  • All posts
  • AI Education
  • AI for FinTech
  • AI in the news
  • Automation
  • B2B Marketing
  • Business Intelligence
  • Consumer Goods
  • Data Acquisition
  • Data Architecture
  • Data Enhancement
  • Data Enrichment
  • Data Quality
  • Data Science
  • Digital Marketing
  • Explainability
  • External Data
  • External Data for eCommerce
  • External Data Orchestration
  • Feature Engineering
  • Feature Selection
  • General
  • Interpretability
  • Machine Learning
  • Predictive Models
  • Security & Privacy
  • Tutorials
  • unknown unknowns
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