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Intelligent Lead Scoring Strategy With External Data

High Quality Predictive Lead Scoring

Build predictive lead scoring models enhanced with external data features and optimize your pipeline instantly. Leverage data driven machine learning algorithms and direct high quality leads to the right sales reps to streamline your marketing and sales teams processes.

LeadScoringData Graphic

Lead scoring best practices require high quality datasets:

Company data
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  • NAICS code
  • Company credit score
  • Parent/subsidiary relationship
  • Current lines of credit 
  • Payment history
  • Owner validation
  • Company Size
Financial data
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  • Revenues 
  • Revenue trends
  • Assets
  • Liabilities
  • Company ownership structure 
  • # of Employees
Website data
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  • Domain creation date
  • Domain expiration date
  • # of related links
  • Website hierarchy/map 
  • Website global traffic rank 
  • Search engine results
Social media data
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  • LinkedIn
  • Instagram
  • Pinterest
  • Facebook 
  • Twitter 
  • Total # of reviews
  • Average rating
Location based data
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  • Socioeconomic indicators
  • Foot traffic information
  • Number of nearby competitors
  • Nearby COVID cases
Points of interest data
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  • Number of nearby attractions
  • Number of hotels
  • Number of hotels with a restaurant
  • Average number of hotel reviews
  • Average hotel rating
  • Nearby restaurants
  • Nearby public transportation
Weather data
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  • Daily weather summary
  • Avg. temperature
  • Min/max temperature
  • Precipitation probability %
  • Precipitation type & amount
  • Sunrise/sunset time
Reviews and ratings data
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  • Total # of reviews
  • Average rating
  • Business rank
  • Online rating
  • Number of social networks
  • Articles and mentions
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CUSTOMER CASE STUDY

machine learning solutions by explorium

Explorium helped unlock lead scoring data science and build accurate segmentation models that were translated into personalized experiences.

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Experience the Power of External Data for Analytics & Machine Learning. Automatically enrich your ML and analytical models with instant access to thousands of data signals.

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Open Office Hours

Join Explorium experts bi-weekly for the External Data Platform Open Office Hours. Every workshop we will walk you through our expert tips and tricks, demonstrate best practices, and open the floor to questions.

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Upcoming dates:

April 14th, April 28th

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Schedule a one-on-one demonstration of the Explorium Data Platform with one of our Data Scientists.

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Connect to thousands of external data signals for B2B lead scoring predictive analytics.
Go beyond traditional lead scoring with these datasets:

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Solution Brief
Generate more qualified leads with Explorium’s External Data Platform
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Video
See how Explorium automates data discovery, validation, and integration
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Datasheet
Find out how your data and analytics teams can build data pipelines and leverage external data
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Get started with Explorium External Data Cloud Start for free