---
title: "Generate More Qualified Leads with Explorium’s External Data Platform"
description: "For all the improvements and innovation in the field, B2B marketing remains bound to two constants: the need to generate net new qualified leads, and the need to convert them into customers. Many B2B marketers recognize the value of targeting"
canonical: "https://www.explorium.ai/resource/generate-more-qualified-leads-with-exploriums-external-data-platform/"
last-updated: "2021-09-13"
---

# Generate More Qualified Leads with Explorium’s External Data Platform

> For all the improvements and innovation in the field, B2B marketing remains bound to two constants: the need to generate net new qualified leads, and the need to convert them into customers. Many B2B marketers recognize the value of targeting

- Canonical URL: https://www.explorium.ai/resource/generate-more-qualified-leads-with-exploriums-external-data-platform/
- Last updated: 2021-09-13

For all the improvements and innovation in the field, B2B marketing remains bound to two constants: the need to generate net new qualified leads, and the need to convert them into customers. Many B2B marketers recognize the value of targeting small and medium-sized businesses (SMBs).With Explorium’s External Data Platform, you can effectively market to these SMBs and provide sales teams with accurate and high quality leads.