---
title: "GlassesUSA.com Increases ROAS on Facebook Dynamic Ads by 10%"
description: "GlassesUSA.com Increases ROAS on Facebook Dynamic Ads by 10% with Explorium. Online direct-to-consumer retailer, GlassesUSA.com, took its Facebook retargeting campaigns to the next level by targeting only those users with a high likelihood to buy, using a predictive model they"
canonical: "https://www.explorium.ai/resource/glassesusa-com-increases-roas-on-facebook-dynamic-ads-by-10/"
last-updated: "2022-11-09"
---

# GlassesUSA.com Increases ROAS on Facebook Dynamic Ads by 10%

> GlassesUSA.com Increases ROAS on Facebook Dynamic Ads by 10% with Explorium. Online direct-to-consumer retailer, GlassesUSA.com, took its Facebook retargeting campaigns to the next level by targeting only those users with a high likelihood to buy, using a predictive model they

- Canonical URL: https://www.explorium.ai/resource/glassesusa-com-increases-roas-on-facebook-dynamic-ads-by-10/
- Last updated: 2022-11-09

**[GlassesUSA.com](https://www.glassesusa.com/) Increases ROAS on Facebook Dynamic Ads by 10% with Explorium. **
Online direct-to-consumer retailer, GlassesUSA.com, took its Facebook retargeting campaigns to the next level by targeting only those users with a high likelihood to buy, using a predictive model they built in-house using the Explorium External Data platform. With the new model, the retailer shows dynamic ads to past site visitors who viewed a product on their website but did not complete the purchase. The highly successful retargeting campaign contributes to GlassesUSA.com’s continued growth.