---
title: "Leveraging External Data to Create a Competitive Go-To-Market Strategy"
description: "External data can help organizations find a competitive edge through sales and marketing activities. By adding important context not found in internal data, you deepen your understanding of potential customers, get a more realistic estimate of your total addressable market"
canonical: "https://www.explorium.ai/resource/leveraging-external-data-to-create-a-competitive-go-to-market-strategy/"
last-updated: "2022-11-09"
---

# Leveraging External Data to Create a Competitive Go-To-Market Strategy

> External data can help organizations find a competitive edge through sales and marketing activities. By adding important context not found in internal data, you deepen your understanding of potential customers, get a more realistic estimate of your total addressable market

- Canonical URL: https://www.explorium.ai/resource/leveraging-external-data-to-create-a-competitive-go-to-market-strategy/
- Last updated: 2022-11-09

External data can help organizations find a competitive edge through sales and marketing activities. By adding important context not found in internal data, you deepen your understanding of potential customers, get a more realistic estimate of your total addressable market (TAM), and improve KPIs across a number of sales and marketing activities. Organizations need to update their Go-To-Market (GTM) strategies to include external data and data architectures need to evolve to better incorporate external data into data pipelines. This webinar will cover: 1.The evolution of external data 2.New technologies that make external data more accessible 3.How to modernize your GTM strategies to include external data