---
title: "Market Segmentation Strategies for Steering Through Uncertainty"
description: "Economic uncertainty and underlying market transformations make it difficult to predict which segments will grow and which ones retrench. As companies get ready for 2023 they need to get real-time market insights to re-prioritize market segments and identify those with"
canonical: "https://www.explorium.ai/resource/market-segmentation-strategies-for-steering-through-uncertainty/"
last-updated: "2022-11-09"
---

# Market Segmentation Strategies for Steering Through Uncertainty

> Economic uncertainty and underlying market transformations make it difficult to predict which segments will grow and which ones retrench. As companies get ready for 2023 they need to get real-time market insights to re-prioritize market segments and identify those with

- Canonical URL: https://www.explorium.ai/resource/market-segmentation-strategies-for-steering-through-uncertainty/
- Last updated: 2022-11-09

Economic uncertainty and underlying market transformations make it difficult to predict which segments will grow and which ones retrench. As companies get ready for 2023 they need to get real-time market insights to re-prioritize market segments and identify those with the bigger opportunity.

Join Iris Zarecki, Marketing Director at Explorium, and guest speaker John Buten, Principal Analyst at Forrester as they discuss:
? Why is market segmentation so important?
?️ Segmentation strategies for finding growth opportunities
? Fuel growth with the right data