---
title: "The Role of External Data in ML and BI Success. And, How to Easily Access it."
description: "Access to external or alternative data can give significant uplift to your predictive and ML models. External data is becoming a significant competitive advantage for companies across FinTech, Insurance, CPG, Retail, or eCommerce. By connecting to broader data ecosystems, companies"
canonical: "https://www.explorium.ai/resource/the-role-of-external-data-in-ml-and-bi-success-and-how-to-easily-access-it/"
last-updated: "2022-10-31"
---

# The Role of External Data in ML and BI Success. And, How to Easily Access it.

> Access to external or alternative data can give significant uplift to your predictive and ML models. External data is becoming a significant competitive advantage for companies across FinTech, Insurance, CPG, Retail, or eCommerce. By connecting to broader data ecosystems, companies

- Canonical URL: https://www.explorium.ai/resource/the-role-of-external-data-in-ml-and-bi-success-and-how-to-easily-access-it/
- Last updated: 2022-10-31

Access to external or alternative data can give significant uplift to your predictive and ML models. External data is becoming a significant competitive advantage for companies across FinTech, Insurance, CPG, Retail, or eCommerce. By connecting to broader data ecosystems, companies are improving their analytics, machine learning, and decision-making. Source: Intelligent Data Summit: Integration Developer News.