Explorium Blog

It’s easy to get caught up in a rush to start building your ML models. But, before you actually build them, you need to understand your goals and how to achieve them. That process begins with data.

Let’s break down data science v data analytics, and see why you need both for better insights.

Cutting through the digital noise with direct mail is a great opportunity. But figuring out the right target can feel like finding a needle in a haystack. Learn how Explorium streamlines the process.

In this blog post, we look at the key questions you need to ask to make sure you’re using the data preparation tools you really need.

See how machine learning in retail can help you build better inventory management systems.

In this blog, we explain why website personalization is so important and how data science helps you get it right.

In this article, we explain why you should use external data for effective Know Your Customer (KYC) programs. The post To Really Know Your Customer, You...

Could a machine learning model effectively help us predict the best candidate for the job? What data would we need, and how would it look?

In this article, we explain how to combine predictive modeling with marketing automation for valuable, scalable business benefits.

The new iOS 14 is set to make some major privacy changes for advertisers and advertising platforms. External data may be just the thing to fix it.

Curious how the Explorium platform does automated feature engineering? This blog post walks you through, step-by-step, how to generate thousands of features instantly.

In this article, we explain how to get ready for predictive model deployment, from preparing data pipelines to retraining ML models.

For 9 seasons of television, The Office’s Dunder Mifflin Paper Company somehow managed to scrape by. We couldn't help but think about how data science could have made their lives a whole lot easier.

This step-by-step platform walkthrough shows how Explorium boosts predictive pricing models with external data enrichments for better ticket pricing.

In this blog post, we look at the shortcomings of conventional credit scores and ratings and explain how to improve your models.

Explorium empowers data scientists and business leaders to improve data-driven decisions with better data and superior machine learning models on AWS.

In this article, we explain how machine learning boosts ad bidding strategies and delivers higher ROI for marketing campaigns.

In this article, we explain how CDOs and Data Leaders can use data science to help all parts of the business stay ahead of the curve.

With so much data in your own stores, it’s tempting to think you have all you need to start producing great predictive insights. This might be The post What Is Augmented Data Discovery with...

Your machine learning model is only as good as the data you feed into it. That makes data preparation (or cleaning, wrangling, cleansing, pre-processing, or any The post Top Tips for Data...