Explorium Blog

  • Without Data, There’s No ML — Why You Should Focus on Data First

    Without Data, There’s No ML — Why You Should Focus on Data First

    It’s easy to get caught up in a rush to start building your ML models. But, before you actually build them, you need to understand your goals and how to achieve them. That process begins with data.

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  • Data Science v Data Analytics — What’s the Difference, and Do You Need Both?

    Data Science v Data Analytics — What’s the Difference, and Do You Need Both?

    Let’s break down data science v data analytics, and see why you need both for better insights.

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  • Direct Mail Isn’t Dead – Here’s How Explorium Can Help You Make it Work

    Direct Mail Isn’t Dead – Here’s How Explorium Can Help You Make it Work

    Cutting through the digital noise with direct mail is a great opportunity. But figuring out the right target can feel like finding a needle in a haystack. Learn how Explorium streamlines the process.

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  • 4 Ways To Know If You’re Using the Right Data Preparation Tools

    4 Ways To Know If You’re Using the Right Data Preparation Tools

    In this blog post, we look at the key questions you need to ask to make sure you’re using the data preparation tools you really need.

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  • Machine Learning in Retail: Building Smarter Inventory Models

    Machine Learning in Retail: Building Smarter Inventory Models

    See how machine learning in retail can help you build better inventory management systems.

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  • How to Use Data and Customer Scoring Models to Create Perfect Personalization for eCommerce

    How to Use Data and Customer Scoring Models to Create Perfect Personalization for eCommerce

    In this blog, we explain why website personalization is so important and how data science helps you get it right.

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  • To Really Know Your Customer, You Need A Risk Modeling Platform Fueled by External Data

    To Really Know Your Customer, You Need A Risk Modeling Platform Fueled by External Data

    In this article, we explain why you should use external data for effective Know Your Customer (KYC) programs. The post To Really Know Your Customer, You...

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  • Conceptualizing a Model To Predict Successful Hires: Reframing the Problem

    Conceptualizing a Model To Predict Successful Hires: Reframing the Problem

    Could a machine learning model effectively help us predict the best candidate for the job? What data would we need, and how would it look?

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  • 5 Ways Data Science Can Help You Improve Your AI Marketing Automation

    5 Ways Data Science Can Help You Improve Your AI Marketing Automation

    In this article, we explain how to combine predictive modeling with marketing automation for valuable, scalable business benefits.

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  • Worried About iOS 14? Here’s How External Data Can Help You Prepare

    Worried About iOS 14? Here’s How External Data Can Help You Prepare

    The new iOS 14 is set to make some major privacy changes for advertisers and advertising platforms. External data may be just the thing to fix it.

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  • How Explorium’s Automated Feature Engineering Improves Your Data Science

    How Explorium’s Automated Feature Engineering Improves Your Data Science

    Curious how the Explorium platform does automated feature engineering? This blog post walks you through, step-by-step, how to generate thousands of features instantly.

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  • 4 Steps You Must Take to Prepare for Predictive Model Deployment

    4 Steps You Must Take to Prepare for Predictive Model Deployment

    In this article, we explain how to get ready for predictive model deployment, from preparing data pipelines to retraining ML models.

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  • How Data Science Could Have Saved Dunder Mifflin’s Sales

    How Data Science Could Have Saved Dunder Mifflin’s Sales

    For 9 seasons of television, The Office’s Dunder Mifflin Paper Company somehow managed to scrape by. We couldn't help but think about how data science could have made their lives a whole lot easier.

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  • Using Explorium’s Data Enrichment to Boost Basketball Ticket Sales

    Using Explorium’s Data Enrichment to Boost Basketball Ticket Sales

    This step-by-step platform walkthrough shows how Explorium boosts predictive pricing models with external data enrichments for better ticket pricing.

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  • Should You Be Using Traditional Credit Scores?

    Should You Be Using Traditional Credit Scores?

    In this blog post, we look at the shortcomings of conventional credit scores and ratings and explain how to improve your models.

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  • Explorium Achieves Select Technology Partner Status in Amazon Web Services Partner Network

    Explorium Achieves Select Technology Partner Status in Amazon Web Services Partner Network

    Explorium empowers data scientists and business leaders to improve data-driven decisions with better data and superior machine learning models on AWS.

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  • How To Optimize Your Ad Spend With Data Science

    How To Optimize Your Ad Spend With Data Science

    In this article, we explain how machine learning boosts ad bidding strategies and delivers higher ROI for marketing campaigns.

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  • How to Use Data to Position Your Company For Tomorrow

    How to Use Data to Position Your Company For Tomorrow

    In this article, we explain how CDOs and Data Leaders can use data science to help all parts of the business stay ahead of the curve.

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  • What Is Augmented Data Discovery with Explorium?

    What Is Augmented Data Discovery with Explorium?

    With so much data in your own stores, it’s tempting to think you have all you need to start producing great predictive insights. This might be The post What Is Augmented Data Discovery with...

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  • Top Tips for Data Preparation Using Python

    Top Tips for Data Preparation Using Python

    Your machine learning model is only as good as the data you feed into it. That makes data preparation (or cleaning, wrangling, cleansing, pre-processing, or any The post Top Tips for Data...

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