Marketing leaders

Resources for data science-driven marketing leaders.

  • Taking Control of Your Data: An Essential Guide for Marketers

    Taking Control of Your Data: An Essential Guide for Marketers

    How can marketers leverage all their data for better predictive insights? It’s all about knowing what you need, how it can help, and the right platforms and tools that can help achieve your goals.

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  • How To Communicate Your Marketing Questions for Data Scientists

    How To Communicate Your Marketing Questions for Data Scientists

    Marketing data science has the power to transform businesses. However, for success, marketers need to know how to communicate their goals properly.

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  • Could Machine Learning Help Tom Haverford Save Entertainment 720?

    Could Machine Learning Help Tom Haverford Save Entertainment 720?

    Machine learning is a key tool for improving marketing. Let's break down how Tom Haverford from Parks and Recreation could have used it to save e720.

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  • 4 Practical Ways Marketers Benefit From Data Science-as-a-Service

    4 Practical Ways Marketers Benefit From Data Science-as-a-Service

    Marketers can't afford to waste time piecing together data for insights. Data science-as-a-service offloads this entire problem for better decisions.

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  • GlassesUSA.com Uses Explorium to Grow Revenue by Double Digits

    GlassesUSA.com Uses Explorium to Grow Revenue by Double Digits

    GlassesUSA.com increased both conversion rate and order value with Explorium, which lead to a 15-20% increase in the per-session value for their affected segments.

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  • Marketers and Data Science: Tapping Into The Data You Need to Build a Smarter Marketing Organization

    Marketers and Data Science: Tapping Into The Data You Need to Build a Smarter Marketing Organization

    In these increasingly uncertain times, marketing leaders who start thinking data science-driven will not only stay ahead of the pack but also keep their organizations afloat.

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  • 3 Critical Use Cases That Marketing Leaders Must Implement Today

    3 Critical Use Cases That Marketing Leaders Must Implement Today

    The business landscape is rapidly changing, driven by shifting preferences and trends, and largely by the current crisis. How can marketers find the data they need to understand this new reality?

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  • AI Across the Funnel: The Use Cases You’re Missing Out On

    AI Across the Funnel: The Use Cases You’re Missing Out On

    Building core operations around ML models has helped many companies thrive across many other verticals. Still, others wait to implement at a large scale. Why?

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  • How SMBs Can Boost Their Bottom Line With External Data

    How SMBs Can Boost Their Bottom Line With External Data

    There are some insights that can only come from the data you produce or collect in-house. Historical sales figures, for example. Foot traffic through your store. The post How SMBs Can Boost Their...

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  • Tomorrow Comes Today – Using External Data to Cut Through the Unpredictability of Crises

    Tomorrow Comes Today – Using External Data to Cut Through the Unpredictability of Crises

    It’s time to look outside of our own silos to external data and make sure that despite the crises we face, we can give our organizations the power to make it through. The post Tomorrow Comes Today –

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  • Explorium secures $19M funding to automate data science and machine learning-driven insights

    Explorium secures $19M funding to automate data science and machine learning-driven insights

    Part ML platform, part data marketplace, Explorium promises to automate data and feature discovery, and build and deploy models for your analytics and application needs.

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