It’s clear that organizations are taking external data acquisition very seriously, allocating a significant budget for this task. In 2020, 81% of companies spent more than $100k each month on external data acquisition, and 31% spent more than $500k. These numbers only paint part of the total investment picture since almost half of the respondents said they spend over 50 hours per month on external data acquisition. In 2021, 78% of respondents are planning to increase their budgets for external data acquisition, and only 1% do not have a budget in place at all.
Watch this webinar to learn how you can connect to the external data that will enrich your data, features, models, and fuel better business decisions.