Consolidating external data for analytics is resource and time consuming
Explorium’s External Data Platform centralizes access to public, premium, and proprietary external data for business analysts, data scientists, and business leaders
Transforming, matching, and integrating external data is tedious work
Explorium’s External Data Platform ML capabilities automatically match and integrate external data with your internal data accelerating time to value
Assessing the value of external data is inexact
Explorium’s External Data Platform identifies the relevant external data signals and calculates the uplift in your ML models before deployment
The right external data is a competitive advantage.
Understanding the broader trends in the market and including that in your analytics and models will improve their performance. Integrate external data with your internal sources to improve decisions and outcomes for your business
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Improve Ad Retargeting
Many retailers augment their brick and mortar locations with an online presence. Retargeting customers who abandoned their shopping carts or made smaller purchases is vital to success. Where to allocate marketing dollars is driven by the behaviors, actions, and interactions that indicate a potential customer. Enriching internal customer data with external sources such as location based data (zip codes and IP addresses), geospatial financial indicators, and time series data on repeat visitors significantly improves your models to retarget customers.
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Optimize marketing efforts through improved customer segmentation
Knowing who your best customers are and what they’re more likely to purchase allows you to market more effectively to prospective customers. Send the right message at the right time to improve conversions.
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Refine direct mail programs
Many retailers still have catalogs and other promotions (coupons) they mail to prospects and customers. Despite the shift to online these are still an important tool in the marketer’s kit. Given the increasing cost of postage, targeting the right recipients is imperative to maximize ROI and grow sales. Combining your internal customer and engagement data with external sources such as Census, internet behavior, purchase behavior, hobbies, and interests gives richer insights on who is more likely to engage and boost response rates.
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Nadav Yekutiel, Head of Product Analytics & Data Scientist, GlassesUSA.com
Explorium’s External Data Platform improves analytics and machine learning. Explorium enables organizations to automatically discover and use thousands of relevant data signals to improve predictions and ML model performance. Explorium’s External Data Platform empowers data scientists and analysts to acquire and integrate third-party data efficiently, cost-effectively and in compliance with regulations.
Information that is available from government records and other sources available to the general public.
We partner with established tier 1, 2, and 3 data aggregators and niche data providers to source premium data. Data aggregators provide raw and modeled data.
Data we acquire, process, and standardize to create derived data. Derived data can be used to enrich internal data and build new or existing ML models
Review based information:
Consumer Interests and habits:
Business information:
