Target the right companies for your products and services and accelerate your sales pipeline

Pie Chart, Data Analytic Concept

Identify and target high quality leads. 

Technology companies understand the value of data and analytics. Finding a competitive edge today requires more context than what internal data provides. With the right external data, tech companies can generate leads, enrich their internal data to refine customer segments, and enhance predictive lead scoring models.

Explorium's automated data science platform

Challenges

Consolidating external data for analytics is resource and time consuming
Explorium’s External Data Platform centralizes access to public, premium, and proprietary external data for business analysts, data scientists, and business leaders

Transforming, matching, and integrating external data is tedious work
Explorium’s External Data Platform ML capabilities automatically match and integrate external data with your internal data accelerating time to value

Assessing the value of external data is inexact
Explorium’s External Data Platform identifies the relevant external data signals and calculates the uplift in your ML models before deployment

resources for data scientists

Benefits

The right external data is a competitive advantage.
Understanding the broader trends in the market and including them in predictive models improves their performance. Enrich your internal data with external data signals to gain better insights and improve business outcomes.
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Improve customer conversions
Increased competition and choice makes it challenging for tech companies to attract high quality leads and convert them into loyal customers. The key is understanding which factors lead to conversion at the start of the cycle, when the user  submits an initial form. The right external data allows tech companies to make smarter marketing decisions by understanding which actions would lead to user conversion.
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Optimize marketing efforts through improved customer segmentation

Outlining ideal customer profiles is essential to optimizing marketing and sales campaigns. Relevant external data helps send the right message at the right time to improve conversions. Enrich your internal information to better understand and target existing and new customers.

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Optimize sales with lead generation and improved lead scoring

There are over  30 millions SMBs in the United States according to the Small Business Administration. Selling to these establishments has always been difficult, many open and close quickly or move to different locations. Supplying  your sales force with the right data and tools to better target these accounts will accelerate your sales process, and build better relationships with your customers. The right data means enriching your internal data with external data signals that provide deeper insights.

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CASE STUDIES
machine learning financial services

Melio payments uses Explorium's External Data Platform to improve conversion rates and streamline operations

DATA

Unlock new business value with external data.

Explorium’s External Data Platform improves analytics and machine learning. Explorium enables organizations to automatically discover and use thousands of relevant data signals to improve predictions and ML model performance. Explorium’s  External Data Platform empowers data scientists and analysts to acquire and integrate third-party data efficiently, cost-effectively and in compliance with regulations.

machine learning insurance
Examples for Technology

Financial information:

  • Annual revenue
  • Number of sales
  • Payroll
  • Growth and stability indicators
  • Loan/lending information

Web analysis:

  • Website traffic
  • Technologies in use by website
  • Website creation date
  • Website expiration date

Identity validation:

  • Name to address linkage score
  • Name to email linkage score
  • Phone validation score
  • Email validation score

View our Data Gallery to see more examples and learn more.

RESOURCES
Generate More Qualified Leads with Explorium’s External Data Platform
The Business Value and Benefits of External Data Platforms
Explorium External Data Platform Datasheet
Get started with Explorium External Data Cloud Start for free