Technology companies understand the value of data and analytics. Finding a competitive edge today requires more context than what internal data provides. With the right external data, tech companies can generate leads, enrich their internal data to refine customer segments, and enhance predictive lead scoring models.
Consolidating external data for analytics is resource and time consuming
Explorium’s External Data Platform centralizes access to public, premium, and proprietary external data for business analysts, data scientists, and business leaders
Transforming, matching, and integrating external data is tedious work
Explorium’s External Data Platform ML capabilities automatically match and integrate external data with your internal data accelerating time to value
Assessing the value of external data is inexact
Explorium’s External Data Platform identifies the relevant external data signals and calculates the uplift in your ML models before deployment
The right external data is a competitive advantage.
Understanding the broader trends in the market and including them in predictive models improves their performance. Enrich your internal data with external data signals to gain better insights and improve business outcomes.
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Improve customer conversions
Increased competition and choice makes it challenging for tech companies to attract high quality leads and convert them into loyal customers. The key is understanding which factors lead to conversion at the start of the cycle, when the user submits an initial form. The right external data allows tech companies to make smarter marketing decisions by understanding which actions would lead to user conversion.
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Optimize marketing efforts through improved customer segmentation
Outlining ideal customer profiles is essential to optimizing marketing and sales campaigns. Relevant external data helps send the right message at the right time to improve conversions. Enrich your internal information to better understand and target existing and new customers.
Optimize sales with lead generation and improved lead scoring
There are over 30 millions SMBs in the United States according to the Small Business Administration. Selling to these establishments has always been difficult, many open and close quickly or move to different locations. Supplying your sales force with the right data and tools to better target these accounts will accelerate your sales process, and build better relationships with your customers. The right data means enriching your internal data with external data signals that provide deeper insights.
Explorium’s External Data Platform improves analytics and machine learning. Explorium enables organizations to automatically discover and use thousands of relevant data signals to improve predictions and ML model performance. Explorium’s External Data Platform empowers data scientists and analysts to acquire and integrate third-party data efficiently, cost-effectively and in compliance with regulations.
Information that is available from government records and other sources available to the general public.
We partner with established tier 1, 2, and 3 data aggregators and niche data providers to source premium data. Data aggregators provide raw and modeled data.
Data we acquire, process, and standardize to create derived data. Derived data can be used to enrich internal data and build new or existing ML models
Financial information:
Web analysis:
Identity validation:
