Consolidating external data for analytics is resource and time consuming
Explorium’s External Data Platform centralizes access to public, premium, and proprietary external data for business analysts, data scientists, and business leaders
Transforming, matching, and integrating external data is tedious work
Explorium’s External Data Platform ML capabilities automatically match and integrate external data with your internal data accelerating time to value
Assessing the value of external data is inexact
Explorium’s External Data Platform identifies the relevant external data signals and calculates the uplift in your ML models before deployment
The right external data is a competitive advantage.
Understanding the broader trends in the market and including that in your analytics and models will improve their performance. Integrate external data with your internal sources to improve decisions and outcomes for your business
Learn more
Improve customer conversions
Increased competition and choice has put pressure on technology companies to find ways to boost conversion rates. The challenge is understanding which factors could lead to conversion at the start of the cycle, as soon as users submit an initial form. Reliance on internal data alone offers too narrow a scope. External data allows tech companies to make smarter marketing decisions by understanding which actions would lead to user conversion. As a result tech marketers can design a better user journey to boost revenue and improve customer engagement.
Learn more
Optimize marketing efforts through improved customer segmentation
Knowing who your best customers are and what products and services they’re more likely to need allows you to market more effectively to prospects. Send the right message at the right time to improve conversions. External data can enrich your internal information to better understand and target existing and new customers.
Learn more
Optimize sales with lead generation and improved lead scoring
There are over 30 millions SMBs in the United States according to the Small Business Administration. Selling to these establishments has always been difficult, many open and close quickly or move to different locations. Supplying your sales force with the right data and tools to better target these accounts will accelerate your sales process, close business, and build better relationships with your customers. The right data means augmenting your internal data with external data signals that provide deeper insights.
Learn more
