Company data refers to information about any organization. This includes all types of organizations such as small, medium, large businesses, and non-for-profit organizations, which can be prospects, customers, partners, suppliers, distributors, or competitors. In a B2B scenario customer companies are also referred to as Accounts. Company data is used by teams across marketing, sales, risk, and BI to understand an organization in order to build better relationships, offer better products, or make other informed business decisions.
Some examples of company data are:
Additional Resources:
