eCommerce client-side marketers and agency professionals recognize that predictive analytics — a discipline that helps marketers use customer data to improve personalization, understand user behavior across devices and anticipate consumer needs — has the potential
Organizations today understand the need for external data. However, external data acquisition and analysis come with several challenges: it is hard to access, tedious to use, sustained relevance isn’t guaranteed, and it can be high risk with regards to compliance.
How can organizations quickly obtain and utilize the right external data?
Enter Explorium; an end-to-end data science platform which accelerates time to insights with automated data acquisition, discovery, and utilization for analytics and machine learning. Explorium eliminates the barriers to acquiring big data from the right external data sources and integrating it into your predictive models for improved accuracy.
Read our latest research: 2021 State of External Data Acquisition