Explorium's Data Insights Blog

Where data, marketing, and sales professionals come together

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B2B Marketing for Manufacturers
B2B Marketing for Manufacturers
Understanding B2B Manufacturing Market The B2B manufacturing market is a complex and multifaceted landscape, distinguished by its unique players, trends, and challenges. Key players and stakeholders in the B2B manufacturing...

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Explorium Guides

Explorium’s Data Onboarding Process

Navigating the data vendor landscape, Explorium ensures high-quality data discovery and integration through a meticulous process. This involves market analysis, rigorous data validation, and compliance with legal and security standards….

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The Data People

How we build no-code Data Enrichment Pipelines

How a configuration-based, no-code approach enabled Data Engineers to deploy pipelines faster and focus on data quality. What is a Data Enrichment Pipeline? Data enrichment is a process where data…

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Manufacturing

Manufacturing Sales Strategy 101

Successful manufacturing leaders understand the need for a strong manufacturing marketing strategy. However, with ongoing inflation raising production rates by over 33.9%, implementing a powerful manufacturing sales strategy is equally…

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Business Data

Total Addressable Market (TAM) – What Is It & How to Calculate

Whether you’re at the helm of a startup or steering an established manufacturing enterprise, a solid grasp on what TAM is, how to calculate it, and how to harness its…

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Manufacturing

Market Segmentation for Manufacturing Businesses

Navigating manufacturing isn’t just about keeping up with the latest technologies or production methods. It’s about understanding who you’re making these products for. Enter market segmentation: the strategy that slices…

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Manufacturing

Manufacturing Marketing Strategy:  A Complete Guide

Although the manufacturing sector is diverse including companies that produce industrial machinery to consumer goods, developing an effective marketing strategy is crucial to them all. Having a strategic approach to…

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Manufacturing

Lead Generation For Manufacturers

The manufacturing sector stands at a pivotal crossroads, embracing the winds of change brought on by digitization and automation. As per Statista, the global market is projected to witness a…

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Manufacturing

B2B Marketing for Manufacturers

Understanding B2B Manufacturing Market The B2B manufacturing market is a complex and multifaceted landscape, distinguished by its unique players, trends, and challenges. Key players and stakeholders in the B2B manufacturing…

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Manufacturing

Revealing Manufacturer’s Services and Equipment

Introduction The advent of Generative AI is steadily influencing various industries, with manufacturing standing out as a pivotal domain undergoing significant change. Traditionally viewed as a sector resistant to rapid…

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