The External Data Cloud Blog

Where data, marketing, and sales professionals come together

August 2022 Data Release Notes
August 2022 Data Release Notes
Whew, what a quarter! With all this heat, we decided to stay indoors, crank up the AC, and work on expanding our data catalog. We’ve made some big upgrades to...
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External Data

PepsiCo and Explorium: Accelerating Insights with External Data

Data science’s commercialization over the last decade emphasized the science more than the data. Even as data scientists spent most of their time wrangling and cleaning data, it was their…

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Data Updates

August 2022 Data Release Notes

Whew, what a quarter! With all this heat, we decided to stay indoors, crank up the AC, and work on expanding our data catalog. We’ve made some big upgrades to…

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Data Enhancement

Data Enhancement: What are the benefits in your industry?

We have access to greater volumes and varieties of data than ever before. Data streams are getting faster and bigger, but bigger isn’t always better. Data is only as useful…

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B2B Marketing

Advantages of Internal Data vs External Data in Marketing

Not all data is the same. It comes in all shapes and sizes – structured and unstructured, historical and real-time, spatiotemporal and more – and from a wide variety of…

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External Data

2022 State of External Data Procurement

Many organizations understand the value of external data, yet struggle with external data procurement. To remain competitive, organizations need a strategy for purchasing external data in order to derive the…

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B2B Marketing

B2B Marketing Made Easy with External Data

Unique data can drive differentiation and unlock competitive advantages for businesses today. Many organizations struggle with finding the right data among the disparate data providers and marketplace ecosystem. In  marketing,…

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Data Enrichment

How to improve data quality and enrich leads in Salesforce with Explorium

The core workflow for marketing and sales teams is to generate awareness and leads, which convert to sales opportunities, and ultimately revenue for the company. These are the key metrics…

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External Data

How External Data Platforms Help Find the Unknown Unknowns

What are unknown unknowns?  An unknown unknown is something you don’t know that you don’t know. The term, made famous by former United States Secretary of Defense Donald Rumsfeld, refers…

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AI in the news

Why AI advancements depend on good data

Artificial intelligence (AI) has been the main driver of big data, robotics, and IoT. Still, this year, the trend is shifting to see access to external data emerge as a…

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