With so much data in your own stores, it’s tempting to think you have all you need to start producing great predictive insights. This might be
Your machine learning model is only as good as the data you feed into it. That makes data preparation (or cleaning, wrangling, cleansing, pre-processing, or any
In the world of TV’s Parks and Recreation, few people are as concerned about their image and how they market themselves as Tom Haverford. The erstwhile
Many organizations see data acquisition and management as a business expense. You may hear questions like, what does it cost to collect and capture this data?
It takes Marty Byrde less than three episodes of television to go from white-collar embezzler at a major bank to blue-collar money launderer for the Mexican
Data science for business is a very different beast than building models in an academic or purely scientific context. You aren’t looking for patterns simply because
Never in history have so many government bodies around the world had so much scope, opportunity, and — most importantly — public support to harvest intricate,
When you make accurate predictions, you make smarter business decisions. This is the core value data science offers to marketers. It’s easy to get caught up
AI has become a buzzword, even as machine learning (ML) and data science push toward automation. We’ve all seen a million articles about how AI will
