The External Data Cloud Blog
Where data, marketing, and sales professionals come together
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Why Predictive Prospecting Matter to B2B Leaders?
In the ever-evolving landscape of industrial manufacturing, the challenge of identifying high-value leads is a constant struggle. As we discussed in our previous blog post, understanding the total addressable market…
What is Firmographic Data?
In today’s competitive market landscape, businesses are in constant pursuit of data-driven strategies to stand out. Firmographics, an essential component of market research, empowers organizations with crucial insights, enabling them…
Easily Enrich Company Data with Explorium’s Google Sheet Formula
Are you tired of manually searching for company information online? Fear not, because we have a solution for you. In this post, we’ll introduce you to a powerful formula in…
Explorium Included in the Gartner® Hype Cycle for Artificial Intelligence, 2023
We’re excited to be identified by Gartner in this Hype Cycle report that focuses on the impact of Generative AI on the Artificial Intelligence space
Firmographics vs Demographics: What you need to know about the differences
Introduction to Firmographic and Demographic Data In the world of business strategy and marketing, understanding your audience is paramount. Two key types of data that businesses often rely on are…
What are Firmographic surveys and how to craft one?
Understanding Firmographics Surveys In the realm of B2B marketing, understanding your target market is crucial for success. One of the most effective ways to gain this understanding is through a…
Firmographic Segmentation: A Powerful Tool for B2B Marketers
In the realm of B2B marketing, understanding your target market is the key to success. One of the most effective ways to gain this understanding is through firmographic segmentation. For…
What is Firmographic Data?
In today’s competitive market landscape, businesses are in constant pursuit of data-driven strategies to stand out. Firmographics, an essential component of market research, empowers organizations with crucial insights, enabling them…
Explorium updates – August 2023
Significant data coverage enhancements, accompanied by Predict feature enhancements. Read on to understand how to take advantage of the new capabilities. Coverage improvement: Firmographics and Company data Access essential information…
Explorium updates – July 2023
Everyone is talking about generative AI, and we already know that the quality of its results depends on the quality of the data used. Creating high-quality datasets is not a…
Why Predictive Prospecting Matter to B2B Leaders?
In the ever-evolving landscape of industrial manufacturing, the challenge of identifying high-value leads is a constant struggle. As we discussed in our previous blog post, understanding the total addressable market…
Explorium updates – June 2023
Our data is a core element of our offering. Transforming the data at scale is key to our customers’ success. Here are a few recent additions to our solution that…