Explorium's Data Insights Blog

Where data, marketing, and sales professionals come together

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B2B Marketing for Manufacturers
B2B Marketing for Manufacturers
Understanding B2B Manufacturing Market The B2B manufacturing market is a complex and multifaceted landscape, distinguished by its unique players, trends, and challenges. Key players and stakeholders in the B2B manufacturing...

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Manufacturing

Manufacturing Marketing Strategy:  A Complete Guide

Although the manufacturing sector is diverse including companies that produce industrial machinery to consumer goods, developing an effective marketing strategy is crucial to them all. Having a strategic approach to…

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Manufacturing

Lead Generation For Manufacturers

The manufacturing sector stands at a pivotal crossroads, embracing the winds of change brought on by digitization and automation. As per Statista, the global market is projected to witness a…

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Manufacturing

B2B Marketing for Manufacturers

Understanding B2B Manufacturing Market The B2B manufacturing market is a complex and multifaceted landscape, distinguished by its unique players, trends, and challenges. Key players and stakeholders in the B2B manufacturing…

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Manufacturing

Revealing Manufacturer’s Services and Equipment

Introduction The advent of Generative AI is steadily influencing various industries, with manufacturing standing out as a pivotal domain undergoing significant change. Traditionally viewed as a sector resistant to rapid…

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Manufacturing

Manufacturers Could Make Better Use of External Data for GTM Efforts

Our previous post about our 2024 State of Manufacturing Data Survey provided an overview of the survey’s noteworthy results.  Among other things, we saw that 81% of the manufacturer-respondents procure …

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Manufacturing

Manufacturers and External Data – the Start of a Relationship?

For the third year running, we conducted our State of External Data survey. In this round, we surveyed industrial manufacturers’ use of external data. Our respondents were executives at 100…

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Business Data

Technographics Data: Everything You Need To Know

In the dynamic world of digital marketing, the role of technographics has ascended to unprecedented heights. This rich tapestry of data offers a window into the technological choices, preferences, and…

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News & Updates

Explorium Included in the Gartner® Hype Cycle for Artificial Intelligence, 2023

We’re excited to be identified by Gartner in this Hype Cycle report that focuses on the impact of Generative AI on the Artificial Intelligence space

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Business Data

Firmographics vs Demographics: What you need to know about the differences

Introduction to Firmographic and Demographic Data In the world of business strategy and marketing, understanding your audience is paramount. Two key types of data that businesses often rely on are…

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