Explorium's Data Insights Blog
Where data, marketing, and sales professionals come together
Firmographics vs Demographics: What you need to know about the differences
Introduction to Firmographic and Demographic Data In the world of business strategy and marketing, understanding your audience is paramount. Two key types of data that businesses often rely on are firmographic and demographic data. Both play crucial roles in shaping strategic business decisions, but they serve different purposes and offer unique insights. This blog post […]
What are Firmographic surveys and how to craft one?
Understanding Firmographics Surveys In the realm of B2B marketing, understanding your target market is crucial for success. One of the most effective ways to gain this understanding is through a firmographics survey. Delving into firmographics can offer deeper insights. A firmographics survey is a tool used to collect specific data on various businesses. It’s instrumental […]
Firmographic Segmentation: A Powerful Tool for B2B Marketers
In the realm of B2B marketing, understanding your target market is the key to success. One of the most effective ways to gain this understanding is through firmographic segmentation. For those keen on exploring the nuances of firmographics further, we’ve delved into its intricacies here. But what exactly is firmographic segmentation, and why is it […]
What is Firmographic Data?
In today’s competitive market landscape, businesses are in constant pursuit of data-driven strategies to stand out. Firmographics, an essential component of market research, empowers organizations with crucial insights, enabling them to tailor their B2B marketing and sales efforts more effectively. Those eager to harness the full potential of a firmographic dataset should visit our dataset […]
Explorium updates – August 2023
Significant data coverage enhancements, accompanied by Predict feature enhancements. Read on to understand how to take advantage of the new capabilities. Coverage improvement: Firmographics and Company data Access essential information on global companies, including revenue range, company size, industry classification, and more. This data source combines and cross-checks information between multiple sources of data to […]
Explorium updates – July 2023
Everyone is talking about generative AI, and we already know that the quality of its results depends on the quality of the data used. Creating high-quality datasets is not a trivial task, but this is what we do best at Explorium. Here are a few examples of how we use GPT3 in our product, and […]
Why Predictive Prospecting Matters to Manufacturing Leaders?
In the ever-evolving landscape of industrial manufacturing, the challenge of identifying high-value leads is a constant struggle. As we discussed in our previous blog post, understanding the total addressable market (TAM) and uncovering high ROI prospects requires innovative solutions. Predictive prospecting is one such solution, offering a data-driven approach that enables manufacturers to target potential […]
Explorium updates – June 2023
Our data is a core element of our offering. Transforming the data at scale is key to our customers’ success. Here are a few recent additions to our solution that allow easier and quicker data transformations, as well as some recent data bundle improvements. Change sample size You can now change sample size and run […]
Explorium Included in the 2023 Gartner® Market Guide for Revenue Data Solutions
Explorium is a leader in enabling data-driven go-to-market strategies. The company today announced it has been recognized as a Representative Vendor in the 2023 Gartner Market Guide for Revenue Data (RDS) Solutions.[1] According to this report “Revenue data solutions support commercial teams by providing actionable insight on prospects and current customers.” “We’re honored to be […]
Explorium updates – May 2023
Exciting new capabilities and improvements in our data and platform offerings, providing you with better insight into companies’ technology stack and ability to evaluate your models using test datasets. Read on to learn about the latest data and product developments from Explorium. Coverage improvement: Technographics Technographic data is a type of market intelligence data providing […]
Explorium updates – April 2023
Exciting new capabilities in our platform and data offerings, helping you to intuitively understand the correlation of the signal to the target prediction, and significand improvements to important data bundles. Read on to learn about the latest product and data developments from Explorium. Analyze predictive signals with ‘Plots’ Analyzing and selecting predictive signals becomes more […]
Analyst, sleuth and storyteller – Following the logic in a data career: Mor Nitzan
Junior data analysts know that exploratory data analysis is an important first step towards answering the question “What do we have here?” With a bit of experience, they understand that the real significance is its ability to shine a light towards a deeper question: “What else do we need to look for?” Mor NitzanTeam Lead, […]
