Explorium's Data Insights Blog
Where data, marketing, and sales professionals come together
August 2022 Data Release Notes
Whew, what a quarter! With all this heat, we decided to stay indoors, crank up the AC, and work on expanding our data catalog. We’ve made some big upgrades to some of our most-used datasets and built a few new ones as well. The details are below (and we find they pair well with a […]
Alternative Data
Alternative data (also known as “external” or “third-party” data) is any data that an entity acquires beyond its four walls. Most companies are aware of the value they can gain from their own internal data such as consumer demographic information and purchase history. However, no company possesses the perfect, entirely comprehensive dataset that contains all […]
Data Enhancement: What are the benefits in your industry?
We have access to greater volumes and varieties of data than ever before. Data streams are getting faster and bigger, but bigger isn’t always better. Data is only as useful as our ability to understand it and to identify the most relevant and highest quality data points to inform our business decisions. To ensure the highest […]
Advantages of Internal Data vs External Data in Marketing
Not all data is the same. It comes in all shapes and sizes – structured and unstructured, historical and real-time, spatiotemporal and more – and from a wide variety of sources. This data is used to gain insights into activities both inside and outside of an organization. The two main sources of information that an […]
2022 State of External Data Procurement
Many organizations understand the value of external data, yet struggle with external data procurement. To remain competitive, organizations need a strategy for purchasing external data in order to derive the maximum value from it. Our 2022 State of External Data report aimed to discover how organizations use external data today and understand the challenges they […]
B2B Leads Data
What is B2B leads data? B2B leads data delivers a comprehensive list of historical and real-time details (such as contact information) of prospects (lead lists). It includes business information and contact details of business owners and decision-makers for small businesses, start-ups, and corporations. B2B sales leads should be categorized and organized in order to improve […]
B2B Marketing Made Easy with External Data
Unique data can drive differentiation and unlock competitive advantages for businesses today. Many organizations struggle with finding the right data among the disparate data providers and marketplace ecosystem. In marketing, the strategy always needs to be data-driven. The B2B marketing landscape is constantly evolving, making it hard to make accurate predictions and forecasts based on […]
How to improve data quality and enrich leads in Salesforce with Explorium
The core workflow for marketing and sales teams is to generate awareness and leads, which convert to sales opportunities, and ultimately revenue for the company. These are the key metrics to track marketing efforts and sales performance. Many businesses use Salesforce CRM to manage this process, the most popular CRM platform (customer relationship management) by […]
How External Data Platforms Help Find the Unknown Unknowns
What are unknown unknowns? An unknown unknown is something you don’t know that you don’t know. The term, made famous by former United States Secretary of Defense Donald Rumsfeld, refers to situations where you don’t know the root cause of a problem, and therefore don’t know what resources you need to solve it. Unknown unknowns […]
Why AI advancements depend on good data
Artificial intelligence (AI) has been the main driver of big data, robotics, and IoT. Still, this year, the trend is shifting to see access to external data emerge as a strong competitive advantage. Today, there is more interest than ever in AI, Machine Learning, and Data Science. AI applications are in use for applications ranging […]
How to Reduce Financial Risk with the Right Data
When it comes to mitigating financial risks, organizations require information from outside of their four walls to make accurate predictions. Internal data provides insights based on historical information from within the organization. It does not factor in any important external factors. Risk officers and analysts across financial services companies and fintechs realize that risk modeling […]
Data Quality – An Interview With a Data Science Expert
When it comes to data science, machine learning, and artificial intelligence, the consensus is that good data is essential. When it comes to training models, you commonly hear “garbage in, garbage out”. This means that a model will only be as good as the data you feed it with, therefore, data quality is important. Read […]
The Foundations of Data: Exploration, Mining, and Storage
In the contemporary digital landscape, data isn’t just a collection of numbers and facts; it’s the lifeblood of industries, the compass for decision-making, and a telescope peering into future trends. As its importance grows, so does the imperative to understand the intricacies of data handling and analysis. Data Exploration Think of a detective arriving at […]
The Top External Data Trends to Look out for in 2022
2021 was an exciting year for Explorium. We raised our series C round of funding in May, were named a Cool vendor by Gartner, launched two new offerings to build audiences and add data enrichments. In addition, we have been growing and expanding rapidly with new offices in New York, Utah and in California. As […]
The 5 Biggest Challenges of Sourcing External Data
Organizations today understand the value of data. Most use their internal data to drive important decision-making processes. Many are catching on to the value of external data and understanding how leveraging it can create a competitive advantage. Historical data is not sufficient to drive accurate predictions. By enriching their own data with external data (also […]
Explorium Partners with Snowflake, Providing Access to Thousands of External Data Signals
We are excited to announce that we are partnering with Snowflake, the Data Cloud company, to give Snowflake customers access to Explorium’s vast collection of external data via Snowflake Data Marketplace. Snowflake customers can now use Explorium to quickly enrich data models and leverage new insights for CPG, marketing, financial services and more. Explorium’s External […]
B2B Intent Data
What is B2B Intent data? B2B intent data, also called buyer intent data, is the information about products and services that prospective buyers are searching online. You can measure the buyer intent signals from leads or existing customers through social media, product review and comparison websites, and focused surveys. It is useful to help design […]
External Data Orchestration
Data orchestration is the process of bringing data together from multiple sources, cleansing it, combining it, organizing it, and preparing it for analysis or operational use. The modern data journey can be seen as a collection of workflows. It starts with data extraction from different data sources, and continues with the transformation and consumption of […]
