Business Data

What is website traffic data? Website traffic data provides comprehensive information and metrics on websites and their number of visitors, number of users, number of clicks, duration of the visits, how they reached the sites, their search intent, bounce rates, conversion rates, and the trends derived from all of this information. Measuring site traffic, which […]

What is B2B leads data? B2B leads data delivers a comprehensive list of historical and real-time details (such as contact information) of prospects (lead lists). It includes business information and contact details of business owners and decision-makers for small businesses, start-ups, and corporations. B2B sales leads should be categorized and organized in order to improve […]

What is B2B Intent data? B2B intent data, also called buyer intent data, is the information about products and services that prospective buyers are searching online. You can measure the buyer intent signals from leads or existing customers through social media, product review and comparison websites, and focused surveys. It is useful to help design […]

What is eCommerce data? eCommerce data provides information collected from the eCommerce industry – online retail  sites – about products, pricing, sales performance, and customers. Companies with an online retail presence use the data to gain insights into customer behavior and improve their experience. Online businesses and eCommerce retailers leverage eCommerce data to understand how […]

What is B2B contact data? B2B contact data is the business contact information of employees, including job titles, email id, and phone numbers. This data is part of sales intelligence and facilitates B2B sales activities. B2B contact data may also provide contact details of the key decision-makers (such as C-level executives) to establish the first […]

What is Business Registry data? Business registry data includes the company name and address, date of incorporation, previous names if any, alternate names if any, controlling or parent company if applicable, and key financial information. Where does the data come from? Most of the data comes from government registries. Government regulations dictate that companies must […]

What is third party audience data? Third party audience data provides information about potential and existing customers, including their behavior, interests, and location details. Typically linked to a specific device ID, audience data provides insights on how individuals spend time online, their information consumption patterns, spending habits, movements, and events they attend. You can use […]

The emergence of fintechs in recent years can largely be attributed to their increased flexibility, agility, and speed when compared to their traditional banking counterparts. However, fintechs must balance contrasting goals. They must continue to provide customer-centric solutions while safeguarding their organization from risk. They have to attract a constant stream of high-quality, low-risk leads, […]

What is brand sentiment data? Brand sentiment data measures the feelings and opinions that people have towards a specific brand. Besides tracking the number of brand mentions on social networks, online reviews, and customer feedback, it also provides context by the tone of the comments and conversations among target audiences. Brand sentiment can be positive, […]

What is Business Ownership data?        Business ownership data indicates which person or entity owns a business and the course of action that brought them the ownership. For example, if they started the company or acquired it. The details about the owner, including gender, age, and professional credentials, can also be part of […]

What is retail data? Retail data provides information about retail stores, companies, markets, industries, and regions. This information powers market research, industry analysis, and retail data analytics for increasing sales, driving growth, and better decision-making.  All retail businesses use this data to get a clear picture of their company and its market segment, perform competitor […]

What is funding information?    Funding information is part of company data, indicating funding rounds, amounts raised in each round, the specific investment stages, investors, and other financial data points of companies. It can also include information about institutional or individual public investment.  This type of data offers insights into the financial health of a […]

What is bankruptcy data?    Bankruptcy data presents complete details about the legal status of a company as a result of its declared bankruptcy. Companies declare bankruptcy and are either liquidated or reorganized. They file for bankruptcy to eliminate or repay their debts in full or in part, as directed by the bankruptcy court. This type […]

What is business credit rating data? Business credit rating data is a part of business information and company data and offers an assessment of a company’s financial solvency and creditworthiness. It provides a score ranging from 0 to 100, and a higher score indicates a better credit rating. This data helps companies evaluate potential B2B […]

What is B2B Marketing Fit data? B2B marketing fit data is a set of static data that helps organizations define if a contact or lead is a good fit in its total addressable market. It consists of demographic data of a contact such as job function, level, skills, and responsibilities. It also contains technographic data […]

What is business review and rating data?       Business review and rating data includes reviews and ratings about companies and the quality of their products or services. It may also include salary information and reviews from employees rating the companies as employers. This data provides feedback from customers and employees, offering insights into […]

What is NAICS industry data? Industries ranging from agriculture to finance are classified into various categories and then assigned codes. This categorization of industries organized by NAICS (the North American Industry Classification System) codes is industry NAICS data. This data provides key information on a region’s diverse industry sectors, business establishments, retail trade, county business […]