Iris Zarecki, Explorium Senior Partner Marketing, at AWS re:Invent Last week at AWS re:Invent, it was exciting to see over 20,000 people coming together for an
An introduction to AI explainability; why should you trust your model? Explainable artificial intelligence (XAI) is the process of understanding how and why a machine learning
How the right external data can fuel machine learning for consumer insights. The consumer goods industry has changed significantly in the past few decades, fueled by
Article by Patrick Nelson for siliconANGLE The key to successful artificial intelligence-based advanced analytical training is augmenting internal data with external, according to data science
As published in CMSWire. Read the full article here. On June 8, 2020, The National Bureau of Economic Research officially declared the U.S was in a recession.
ECommerce is no stranger to data. Brands that sell online rely heavily on data for targeting customers, creating unique offerings, and setting themselves apart from the
Like Italian cooking, data science is all about quality ingredients. It’s not enough to simply have a lot of data; you need to make sure the
With the increasingly digital lean in marketing, it’s easy to assume that the “old ways” like direct mail are going the way of the dodo. While
When Ford released the Edsel, its brand-new, mid-range model, in 1957, the company was confident it would blow the competition out of the water. After all,
