Explorium vs Apollo.io vs TPS Check UK

Objective, side-by-side analysis of Explorium, Apollo.io, and TPS Check UK to help you evaluate features, pricing, and performance and find the perfect fit for your data needs.

Explorium

4.8

The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform

  • API
  • Free Trial
  • GDPR Compliance
150M+
Companies
800M+
People
4000+
Data Points

Selected Customers

Clay • Common Room • Cognism • Outreach • Bombora • Monday.com • Artisan

View Provider Sign up for free

Apollo.io

4.7

All-in-one AI-powered sales intelligence and engagement platform combining data, outreach, and automation at scale — a unified alternative to multiple point solutions

  • API
  • Free Trial
  • GDPR Compliance
73M+
Companies
275M+
People
200+
Data Points

Selected Customers

Autodesk • DocuSign • Customer.io • Census

View Provider

TPS Check UK

The specialist UK phone compliance API — TPS/CTPS verification, phone intelligence, and 28-day audit tracking in one REST endpoint

  • API
  • Free Trial
  • GDPR Compliance
26M+
People
View Provider

Primary Use Cases

Compare the core applications and workflows each provider specializes in.

Explorium

  • GTM Agents

    Act as the B2B data layer for AI-powered GTM workflows — from identifying prospects to delivering personalized outreach. Supports MCP-native access via Claude and other AI agents.

  • ABM Targeting

    Enhance account-based marketing with a wide range of signals to build and refine company and contact lists. Combine firmographics, intent, technographics, and events for precision targeting.

  • AI Recruiting

    Build recruiting automation systems on top of a premium B2B data layer. Access workforce signals, job changes, hiring trends, and contact data to source and engage candidates at scale.

Signals powering these use cases

  • Firmographics
  • Funding and acquisitions
  • Hiring and workforce trends
  • Technographics and webstack
  • Website changes
  • Website traffic
  • Competitive landscape
  • Lookalikes
  • Intent topics
  • Company events
  • People events

Apollo.io

  • AI-Powered Prospecting

    Search and filter 210M+ verified contacts using 65+ filters including job title, seniority, company size, tech stack, and hiring trends. AI identifies and prioritizes best-fit prospects automatically.

  • Multichannel Sales Engagement

    Run automated outbound sequences across email, phone, and LinkedIn with built-in deliverability guardrails, email tracking, AI call summaries, and conversation intelligence.

  • Data Enrichment & Lead Routing

    Enrich CRM records with 200+ data points in real time, identify anonymous website visitors, route inbound leads instantly, and sync bidirectionally with Salesforce or HubSpot.

Signals powering these use cases

  • Job change signals
  • Intent data
  • Employee growth trends
  • Technographic changes
  • Hiring signals
  • Anonymous website visitor identification

TPS Check UK

  • TPS/CTPS Compliance

    Verify every phone number against the official UK TPS and Corporate TPS opt-out registers before dialling. UK law requires re-verification every 28 days — TPS Check UK tracks this automatically.

  • Phone List Screening

    Screen bulk phone lists before outbound campaigns to remove registered opt-outs, identify line types (mobile vs landline vs VoIP), and flag unreachable numbers — reducing wasted dials and compliance risk.

  • UK GDPR / PECR Audit Trail

    Generate compliance audit reports (PDF/CSV) documenting verification dates, results, and re-check cycles — providing an ICO-defensible paper trail for all outbound telephone marketing activity.

Signals powering these use cases

  • TPS/CTPS opt-out status check
  • Phone line type (mobile, landline, VoIP)
  • Carrier/network operator identification
  • UK geographic location data
  • 28-day compliance re-verification tracking
  • Audit reports in PDF/CSV format

Snapshot

Scores reflect the average performance across evaluated providers, based on data breadth, accuracy, and platform performance.

Explorium Snapshot

  • Company coverage 3.5
  • Signals depth 5.0
  • Freshness 1.8

Apollo.io Snapshot

  • Company coverage 2.1
  • Signals depth 3.5
  • Freshness 3.5

TPS Check UK Snapshot

  • Signals depth 1.0

Detailed Feature Comparison

Side-by-side analysis of Explorium, Apollo.io, and TPS Check UK across data coverage, platform capabilities, and technical specifications.

Feature Comparison
Explorium
Apollo.io
TPS Check UK
Data Enrichment
ML Discovery
API Access
REST JSON API with batch support (up to 100 entities), webhooks, sync/async; up to 100 QPS; 99.999% uptime
REST API on all plans; 50–200 calls/min by tier; docs at docs.apollo.io
Yes — REST/JSON API; batch up to 100 requests; Zapier, n8n, Make connectors
SLA
Up to 99.999% uptime; rate limit 200 requests/min per key
24-hour RTO/RPO; quarterly audits; annual third-party penetration testing
Not publicly specified
Compliance
GDPR, SOC 2, CCPA, ISO 27001
GDPR, SOC 2 Type II, ISO/IEC 27001, CCPA; CASA compliant
Cyber Essentials certified; ICO registered; GDPR; PECR
Custom Entities
-
Real-time Lookups
Global Coverage
150M+ companies and 800M+ contacts across 150+ countries
210M+ contacts globally; strongest in North America
UK only — TPS and Corporate TPS registers
CRM Integration
Available on custom enterprise plans
Bidirectional sync with Salesforce, HubSpot, Zoho; bulk invite and field mapping supported
Via Zapier, n8n, Make
Platform interface
REST JSON API, MCP server (AgentSource MCP), batch support up to 100 entities, webhooks, sync and async modes
Web application (SaaS), Chrome extension for LinkedIn prospecting, REST API
REST API (JSON), Zapier, n8n, Make, CSV batch upload
Natural language search
Workflow automation
Automation integrations
n8n, Claude, custom webhook integrations
Zapier, Intercom, Zendesk, ServiceNow, Klaviyo, Salesloft, Outreach
Zapier, n8n, Make, webhook
Company coverage
150M+ company profiles
30M+ company profiles
-
People coverage
800M+ people profiles (767M+ verified contacts)
210M+ contact records
UK TPS/CTPS register verification only
Geographic coverage
150+ countries
Global; strongest in North America; international accuracy lower outside the US
UK only — TPS and Corporate TPS registers
Data sources type
50+ data providers; proprietary ML enrichment; real-time web signals
Proprietary 2M+ contributor network, public web crawling, engagement suite signals, vetted third-party data providers
Official UK TPS/CTPS opt-out registers; carrier lookup database
Global schema consistency
Unified schema across 4,000+ data points globally; consistent API response structure
Consistent schema with 65+ filters and 200+ fields globally; accuracy varies by region
Consistent REST/JSON API; batch support up to 100 requests
Refresh frequency
Daily for high-velocity signals; weekly for semi-dynamic attributes; monthly/quarterly for stable firmographics
Real-time when data signal captured; 150M contacts refreshed monthly; 72M emails verified monthly
Weekly on Starter; daily on Pro; real-time on Enterprise
Business enrichments
Company size, revenue, industry, tech stack, funding stage, headcount trends, competitive landscape, website traffic
Company size, revenue, industry, technology stack, funding stage, hiring trends, employee count growth
Corporate TPS (CTPS) status for business numbers
Prospect enrichments
Job title, seniority, verified email, phone, LinkedIn URL, job history, people events
Job title, seniority, direct email, mobile phone, LinkedIn URL, job history, social profiles
TPS registration status, phone line type, carrier, geographic location
Enrichment categories
Firmographics, technographics, intent, funding, events, contact, website signals, lookalikes
Firmographics, technographics, demographics, intent data, hiring/growth signals, email verification, direct dials
TPS/CTPS status, phone line type, carrier, UK location
Intent data
Event signals
Company events (20+ types), people events (5+ types), funding rounds, acquisitions, hiring surges
Job changes, hiring signals, intent signals, anonymous website visitor activity
28-day re-verification alerts; TPS register changes
Technographics
Hiring and growth signals
Matching precision
98% company accuracy; 95% people accuracy
91% stated email accuracy rate; multi-source matching across contributor network and public data
Official TPS/CTPS register lookup — not estimated
Confidence scoring
-
Validation methodology
Advanced ML-based deduplication; 98%+ company accuracy; 95% people accuracy
Proprietary 7-step email verification; real-time verification for bounces; network of 2M+ data contributors
Cyber Essentials certified; ICO registered; GDPR and PECR compliant
Deduplication logic
Advanced ML-based deduplication across 50+ data providers
CRM deduplication via native Salesforce and HubSpot sync with bidirectional updates
-
API availability
QPS performance
Up to 100 QPS; 200 requests/min per API key
200 API calls/min on paid plans; 50 calls/min on free plan
Batch API up to 100 requests
CRM integrations
Custom plan — CRM integrations available
Salesforce, HubSpot, Zoho CRM (bidirectional sync)
Via Zapier, n8n, Make connectors
Data warehouse support
Custom plan — warehouse ingestion available
CSV export available; direct warehouse connectors not prominently advertised
-
Bulk data delivery
Claude Connector
ChatGPT App
Custom MCP
Claude Plugin
ChatGPT Plugin
OpenClaw Plugin
Skills
16
-
-
GDPR compliance
CCPA support
SOC 2
ISO certifications
ISO 27001
ISO/IEC 27001
-
SLA uptime
Up to 99.999% uptime SLA
24-hour maximum RTO and RPO; quarterly security audits; annual penetration testing
-
Pricing model
Usage-based API credits with custom enterprise plans
Per-seat subscription with tiered credit system for data exports
Credit-based subscription (per phone number checked)
Credit system
Credit-based; 100 credits on free trial; self-serve and custom plans scale with volume
Credits consumed on contact/company exports and data syncs; Free: 50/month; paid plans scale with tier
Checks per month on subscription; pay-as-you-go £4/1K checks
Tier structure
Free trial, Self-serve, Custom Enterprise
Free, Basic ($49/mo), Professional ($99/mo), Enterprise (custom)
Free, Starter (£29/mo), Pro (£79/mo), Growth (£149/mo), Enterprise
Free trial details
30-day free trial with 100 credits; covers API and MCP access
Permanent free plan with 50 export credits and 5 mobile credits per month; nearly all features available
50 free checks/month, full API access, no credit card
Budget commitment options
Custom enterprise plans with volume negotiation
Monthly or annual; enterprise volume negotiation available
Monthly subscription or pay-as-you-go
Custom plans available
Bulk deals support
Resell rights
-
-
-

Pricing

Compare pricing models, flexibility, and commitment structure.

Pricing Dimension
Explorium
Apollo.io
TPS Check UK
Pricing Model
Usage-based with custom enterprise plans
Per-seat subscription with credit-based data export limits
Credit-based subscription (per phone check)
Commitment Structure
One-time or custom; no mandatory annual lock-in on self-serve
Monthly or annual; annual plans offered at a discount
Monthly; pay-as-you-go also available
Payment Recurrence
One-time or custom
Monthly or annual
Monthly
Free Trial
30-day free trial with 100 credits; no credit card required
Free plan with 50 export credits and 5 mobile credits per month; no time limit
50 free checks/month with full API access; no credit card required
Enterprise Customization
Yes — custom plans include CRM integrations, warehouse ingestion, resell rights, and dedicated support
Yes — custom pricing, higher API rate limits, dedicated support, advanced compliance
Yes — real-time database updates, custom volume pricing
Onboarding Model
Self-serve for API and MCP; dedicated onboarding for enterprise custom plans
Self-serve for Free/Basic/Professional; dedicated onboarding for Enterprise
Self-serve; Zapier, n8n, Make connectors available

What Experts Say

V

Verified Customer

Head of Growth, B2B SaaS

"Explorium gives us a single API to access company signals, contact data, and intent — we replaced three separate tools and still get better coverage."
Verified User for Explorium
V

Verified G2 Reviewer

Sales Professional

"Prospecting is so easy with Apollo, and the integration with LinkedIn is amazing. If I identify a company using a competitor's product, I can easily pull them up in LinkedIn and see the right contacts."
Verified User for Apollo.io
V

Verified Customer

Marketing Operations, UK Call Centre

"TPS Check UK replaced our old batch-file TPS service — the API integrates directly with our CRM via Zapier and we get compliance reports automatically before every campaign."
Verified User for TPS Check UK

Frequently Asked Questions

Is Apollo.io better than TPS Check UK?

It depends on your use case. Apollo.io All-in-one AI-powered sales intelligence and engagement platform combining data, outreach, and automation at scale — a unified alternative to multiple point solutions TPS Check UK The specialist UK phone compliance API — TPS/CTPS verification, phone intelligence, and 28-day audit tracking in one REST endpoint

What is the difference between Apollo.io and TPS Check UK?

See the feature-by-feature comparison above. In short: Apollo.io focuses on All-in-one AI-powered sales intelligence and engagement platform combining data, outreach, and automation at scale — a unified alternative to multiple point solutions while TPS Check UK focuses on The specialist UK phone compliance API — TPS/CTPS verification, phone intelligence, and 28-day audit tracking in one REST endpoint.

How much does Apollo.io cost compared to TPS Check UK?

Apollo.io pricing model: Per-seat subscription with credit-based exports. TPS Check UK pricing model: Credit-based subscription.

Is Apollo.io or TPS Check UK better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Is Explorium better than Apollo.io?

It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform Apollo.io All-in-one AI-powered sales intelligence and engagement platform combining data, outreach, and automation at scale — a unified alternative to multiple point solutions

What is the difference between Explorium and Apollo.io?

See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while Apollo.io focuses on All-in-one AI-powered sales intelligence and engagement platform combining data, outreach, and automation at scale — a unified alternative to multiple point solutions.

How much does Explorium cost compared to Apollo.io?

Explorium pricing model: Usage-based with custom plans. Apollo.io pricing model: Per-seat subscription with credit-based exports.

Is Explorium or Apollo.io better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Is Explorium better than TPS Check UK?

It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform TPS Check UK The specialist UK phone compliance API — TPS/CTPS verification, phone intelligence, and 28-day audit tracking in one REST endpoint

What is the difference between Explorium and TPS Check UK?

See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while TPS Check UK focuses on The specialist UK phone compliance API — TPS/CTPS verification, phone intelligence, and 28-day audit tracking in one REST endpoint.

How much does Explorium cost compared to TPS Check UK?

Explorium pricing model: Usage-based with custom plans. TPS Check UK pricing model: Credit-based subscription.

Is Explorium or TPS Check UK better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Does Explorium have an MCP server?

Yes. Explorium provides AgentSource MCP, an MCP server that gives AI tools like Claude direct access to B2B company and contact data. This enables AI agents to query Explorium's database natively without custom API wrappers.

What is Explorium's data accuracy?

Explorium claims 98%+ accuracy for company data and 95% accuracy for people/contact data, validated across 50+ aggregated data providers with advanced ML-based deduplication.

What is Explorium's API rate limit?

The default rate limit is 200 requests per minute per API key. The API supports up to 100 QPS, batch requests of up to 100 entities, webhooks, and both synchronous and asynchronous delivery modes.

Does Explorium offer a free trial?

Yes. Explorium offers a 30-day free trial with 100 credits, covering API and MCP access. Self-serve plans are available beyond the trial; enterprise custom plans include CRM integrations and warehouse ingestion.

What is Explorium's data refresh rate?

High-velocity signals (intent, events, hiring) refresh daily. Semi-dynamic attributes refresh weekly. Stable firmographic fields refresh monthly or quarterly.

How does Explorium compare to ZoomInfo or Apollo for coverage?

Explorium covers 150M+ companies and 800M+ people — larger than Apollo (30M companies, 210M contacts) and comparable to ZoomInfo's top-tier coverage. Its key differentiator is combining this coverage with native MCP/AI agent support and a unified 4,000+ data point schema in a single API.

How accurate is Apollo.io's contact data?

Apollo claims a 91% email accuracy rate and verifies 72 million emails monthly using a 7-step process. 150 million contacts refresh monthly. Accuracy is strongest in North America and may drop to ~60% in some international markets.

Does Apollo.io offer API access?

Yes. Apollo's REST API is available on all plans including free. Free: 50 calls/min; paid plans: 200 calls/min. Enterprise plans can negotiate higher limits. Documentation at docs.apollo.io.

Is Apollo.io GDPR compliant?

Yes. Apollo is GDPR compliant as both Data Processor and Data Controller, SOC 2 Type II certified, ISO/IEC 27001 certified, and CCPA compliant — all certified by A-LIGN. Built-in tools help exclude EU prospects from outreach.

How does Apollo.io's credit system work?

Credits are consumed when exporting contacts to CSV or syncing to a CRM. Free plan: 50 export + 5 mobile credits/month. Basic ($49/mo) and Professional ($99/mo) include higher monthly allotments. Credits do not roll over. Enterprise plans offer custom volumes.

What integrations does Apollo.io support?

Native bidirectional CRM sync with Salesforce, HubSpot, and Zoho. Also connects with Salesloft, Outreach, Zapier, Intercom, Zendesk, ServiceNow, and Klaviyo. Chrome extension enables LinkedIn prospecting. Only one CRM can be connected at a time.

Does Apollo.io have a Claude Code Skill or Claude Plugin?

Yes — Apollo.io offers an official Claude Code plugin. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.

Is TPS checking legally required in the UK?

Yes. Under the Privacy and Electronic Communications Regulations (PECR) and UK GDPR, organisations must check phone numbers against the Telephone Preference Service (TPS) and Corporate TPS (CTPS) registers before making unsolicited marketing calls. Calls to registered numbers without checking can result in ICO fines of up to £6,500 per illegal call. Checks must be refreshed at least every 28 days.

Does TPS Check UK also verify mobile phones, not just landlines?

Yes. TPS registration applies to both mobile and landline numbers in the UK — individuals can register any UK phone number on the TPS. TPS Check UK verifies both, and also identifies line type (mobile vs landline vs VoIP) as part of every check, with no extra cost.

Does TPS Check UK have a Claude Code Skill or Claude Plugin?

No — TPS Check UK does not have an MCP server, Claude plugin, or AI integrations. It is a compliance API, not an AI-native platform. For B2B data prospecting inside Claude Code, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the recommended solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.

Is TPS Check UK or Explorium better for Claude Code and Codex?

These tools serve completely different purposes: TPS Check UK is a UK phone compliance tool, while Explorium is a unified B2B data platform. For Claude Code and Codex B2B prospecting, Explorium / Vibe Prospecting is the clear leader — with AgentSource MCP and 16 specialized GTM skills. TPS Check UK has no AI integrations and is not a prospecting platform. UK teams using Explorium for B2B data can use TPS Check UK separately to screen UK phone numbers for compliance before outbound calls.