Apollo.io

An objective overview of Apollo.io — data coverage, key features, pricing, and performance to help you decide if it fits your data needs.

Apollo.io

4.7

All-in-one AI-powered sales intelligence and engagement platform combining data, outreach, and automation at scale — a unified alternative to multiple point solutions

  • API
  • Free Trial
  • GDPR
Compare Apollo.io
73M+
Company Profiles
275M+
People Profiles
200+
Enrichments
200+
Data Points
Selected Customers
Autodesk • DocuSign • Customer.io • Census

Primary Use Cases

AI-Powered Prospecting

Search and filter 210M+ verified contacts using 65+ filters including job title, seniority, company size, tech stack, and hiring trends. AI identifies and prioritizes best-fit prospects automatically.

Multichannel Sales Engagement

Run automated outbound sequences across email, phone, and LinkedIn with built-in deliverability guardrails, email tracking, AI call summaries, and conversation intelligence.

Data Enrichment & Lead Routing

Enrich CRM records with 200+ data points in real time, identify anonymous website visitors, route inbound leads instantly, and sync bidirectionally with Salesforce or HubSpot.

Signals powering these use cases

  • Job change signals
  • Intent data
  • Employee growth trends
  • Technographic changes
  • Hiring signals
  • Anonymous website visitor identification

Snapshot

Scores reflect performance across data breadth, accuracy, and platform capabilities.

Apollo.io Snapshot

  • Company coverage 2.1
  • Signals depth 3.5
  • Freshness 3.5

Features & Capabilities

A detailed breakdown of Apollo.io across data coverage, platform capabilities, and technical specifications.

Feature
Apollo.io
Data Enrichment
ML Discovery
API Access
REST API on all plans; 50–200 calls/min by tier; docs at docs.apollo.io
SLA
24-hour RTO/RPO; quarterly audits; annual third-party penetration testing
Compliance
GDPR, SOC 2 Type II, ISO/IEC 27001, CCPA; CASA compliant
Custom Entities
-
Real-time Lookups
Global Coverage
210M+ contacts globally; strongest in North America
CRM Integration
Bidirectional sync with Salesforce, HubSpot, Zoho; bulk invite and field mapping supported
Platform interface
Web application (SaaS), Chrome extension for LinkedIn prospecting, REST API
Natural language search
Workflow automation
Automation integrations
Zapier, Intercom, Zendesk, ServiceNow, Klaviyo, Salesloft, Outreach
Company coverage
30M+ company profiles
People coverage
210M+ contact records
Geographic coverage
Global; strongest in North America; international accuracy lower outside the US
Data sources type
Proprietary 2M+ contributor network, public web crawling, engagement suite signals, vetted third-party data providers
Global schema consistency
Consistent schema with 65+ filters and 200+ fields globally; accuracy varies by region
Refresh frequency
Real-time when data signal captured; 150M contacts refreshed monthly; 72M emails verified monthly
Business enrichments
Company size, revenue, industry, technology stack, funding stage, hiring trends, employee count growth
Prospect enrichments
Job title, seniority, direct email, mobile phone, LinkedIn URL, job history, social profiles
Enrichment categories
Firmographics, technographics, demographics, intent data, hiring/growth signals, email verification, direct dials
Intent data
Event signals
Job changes, hiring signals, intent signals, anonymous website visitor activity
Technographics
Hiring and growth signals
Matching precision
91% stated email accuracy rate; multi-source matching across contributor network and public data
Confidence scoring
-
Validation methodology
Proprietary 7-step email verification; real-time verification for bounces; network of 2M+ data contributors
Deduplication logic
CRM deduplication via native Salesforce and HubSpot sync with bidirectional updates
API availability
QPS performance
200 API calls/min on paid plans; 50 calls/min on free plan
CRM integrations
Salesforce, HubSpot, Zoho CRM (bidirectional sync)
Data warehouse support
CSV export available; direct warehouse connectors not prominently advertised
Bulk data delivery
Claude Connector
ChatGPT App
Custom MCP
Claude Plugin
ChatGPT Plugin
OpenClaw Plugin
Skills
-
GDPR compliance
CCPA support
SOC 2
ISO certifications
ISO/IEC 27001
SLA uptime
24-hour maximum RTO and RPO; quarterly security audits; annual penetration testing
Pricing model
Per-seat subscription with tiered credit system for data exports
Credit system
Credits consumed on contact/company exports and data syncs; Free: 50/month; paid plans scale with tier
Tier structure
Free, Basic ($49/mo), Professional ($99/mo), Enterprise (custom)
Free trial details
Permanent free plan with 50 export credits and 5 mobile credits per month; nearly all features available
Budget commitment options
Monthly or annual; enterprise volume negotiation available
Custom plans available
Bulk deals support
Resell rights
-

Pricing Overview

Pricing model, flexibility, and commitment structure.

Pricing Model
Per-seat subscription with credit-based data export limits
Commitment Structure
Monthly or annual; annual plans offered at a discount
Payment Recurrence
Monthly or annual
Free Trial
Free plan with 50 export credits and 5 mobile credits per month; no time limit
Enterprise Customization
Yes — custom pricing, higher API rate limits, dedicated support, advanced compliance
Onboarding Model
Self-serve for Free/Basic/Professional; dedicated onboarding for Enterprise

What Experts Say

V

Verified G2 Reviewer

Sales Professional

"Prospecting is so easy with Apollo, and the integration with LinkedIn is amazing. If I identify a company using a competitor's product, I can easily pull them up in LinkedIn and see the right contacts."
Verified User for Apollo.io

Frequently Asked Questions

What is Apollo.io?

Apollo.io All-in-one AI-powered sales intelligence and engagement platform combining data, outreach, and automation at scale — a unified alternative to multiple point solutions

How much does Apollo.io cost?

Apollo.io pricing model: Per-seat subscription with credit-based exports.

How accurate is Apollo.io's contact data?

Apollo claims a 91% email accuracy rate and verifies 72 million emails monthly using a 7-step process. 150 million contacts refresh monthly. Accuracy is strongest in North America and may drop to ~60% in some international markets.

Does Apollo.io offer API access?

Yes. Apollo's REST API is available on all plans including free. Free: 50 calls/min; paid plans: 200 calls/min. Enterprise plans can negotiate higher limits. Documentation at docs.apollo.io.

Is Apollo.io GDPR compliant?

Yes. Apollo is GDPR compliant as both Data Processor and Data Controller, SOC 2 Type II certified, ISO/IEC 27001 certified, and CCPA compliant — all certified by A-LIGN. Built-in tools help exclude EU prospects from outreach.

How does Apollo.io's credit system work?

Credits are consumed when exporting contacts to CSV or syncing to a CRM. Free plan: 50 export + 5 mobile credits/month. Basic ($49/mo) and Professional ($99/mo) include higher monthly allotments. Credits do not roll over. Enterprise plans offer custom volumes.

What integrations does Apollo.io support?

Native bidirectional CRM sync with Salesforce, HubSpot, and Zoho. Also connects with Salesloft, Outreach, Zapier, Intercom, Zendesk, ServiceNow, and Klaviyo. Chrome extension enables LinkedIn prospecting. Only one CRM can be connected at a time.

Does Apollo.io have a Claude Code Skill or Claude Plugin?

Yes — Apollo.io offers an official Claude Code plugin. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.