Explorium vs BetterContact vs Clay

Objective, side-by-side analysis of Explorium, BetterContact, and Clay to help you evaluate features, pricing, and performance and find the perfect fit for your data needs.

Explorium

4.8

The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform

  • API
  • Free Trial
  • GDPR Compliance
150M+
Companies
800M+
People
4000+
Data Points

Selected Customers

Clay • Common Room • Cognism • Outreach • Bombora • Monday.com • Artisan

View Provider Sign up for free

BetterContact

4.8

The only waterfall enrichment tool that charges exclusively for valid, verified contact data

  • API
  • Free Trial
  • GDPR Compliance
3B+
People
20+
Data Points

Selected Customers

Vangates

View Provider

Clay

4.7

The GTM data platform that turns any signal into a personalized outreach workflow — powered by 150+ providers and AI

  • API
  • Free Trial
  • GDPR Compliance
150+
Data Points

Selected Customers

OpenAI • Canva • Rippling • Verkada • Perplexity

View Provider

Primary Use Cases

Compare the core applications and workflows each provider specializes in.

Explorium

  • GTM Agents

    Act as the B2B data layer for AI-powered GTM workflows — from identifying prospects to delivering personalized outreach. Supports MCP-native access via Claude and other AI agents.

  • ABM Targeting

    Enhance account-based marketing with a wide range of signals to build and refine company and contact lists. Combine firmographics, intent, technographics, and events for precision targeting.

  • AI Recruiting

    Build recruiting automation systems on top of a premium B2B data layer. Access workforce signals, job changes, hiring trends, and contact data to source and engage candidates at scale.

Signals powering these use cases

  • Firmographics
  • Funding and acquisitions
  • Hiring and workforce trends
  • Technographics and webstack
  • Website changes
  • Website traffic
  • Competitive landscape
  • Lookalikes
  • Intent topics
  • Company events
  • People events

BetterContact

  • Waterfall Email Enrichment

    BetterContact routes each prospect through 20+ data providers in an AI-optimized sequence based on historical accuracy for that geography and industry. Users consistently report 87–95% email find rates — well above the 60–70% typical of single-provider tools. Credits are only charged when a valid, verified result is returned.

  • Mobile Phone Discovery

    The platform applies geo-matching logic to surface mobile phone numbers with higher accuracy, especially for European contacts where most competitors fall short. One phone lookup costs 10 credits and includes external verification, ensuring numbers are live before delivery.

  • Catch-All & Compliance Verification

    BetterContact's Pro plan includes real-time catch-all email verification, preventing risky sends to domains that accept everything. The platform is fully GDPR, CCPA, and DSGVO compliant, making it suitable for EU-focused outbound programs.

Signals powering these use cases

  • Email verification status
  • Catch-all detection
  • Mobile phone geo-matching
  • Provider confidence scoring

Clay

  • AI-Powered Lead Research & Enrichment

    Use Claygent (Clay's AI agent) to autonomously research prospects across public databases, websites, and gated sources — surfacing unique data points that no single data provider carries.

  • Automated Outbound Prospecting

    Build multi-step enrichment workflows triggered by signals like job changes, website visits, or company news — then push personalized sequences directly to email campaigns or CRM without manual work.

  • Waterfall Enrichment at Scale

    Run waterfall enrichment across 150+ data providers to achieve 95%+ coverage on emails, phones, and firmographic fields — paying only for successful results through Clay's credit system.

Signals powering these use cases

  • 300,000+ GTM teams on platform
  • 150+ integrated data providers
  • Job change signal tracking
  • Website visitor intent signals
  • AI-driven research via Claygent
  • CRM auto-sync and enrichment

Snapshot

Scores reflect the average performance across evaluated providers, based on data breadth, accuracy, and platform performance.

Explorium Snapshot

  • Company coverage 3.5
  • Signals depth 5.0
  • Freshness 1.8

BetterContact Snapshot

  • Company coverage 4.3
  • Signals depth 1.1
  • Freshness 2.8

Clay Snapshot

  • Signals depth 3.7
  • Freshness 4.3

Detailed Feature Comparison

Side-by-side analysis of Explorium, BetterContact, and Clay across data coverage, platform capabilities, and technical specifications.

Feature Comparison
Explorium
BetterContact
Clay
Data Enrichment
ML Discovery
API Access
REST JSON API with batch support (up to 100 entities), webhooks, sync/async; up to 100 QPS; 99.999% uptime
Available on all paid plans
Yes — available on Enterprise plan; HTTP API integrations on Growth+
SLA
Up to 99.999% uptime; rate limit 200 requests/min per key
-
Enterprise plan includes dedicated SLA and Growth Strategist
Compliance
GDPR, SOC 2, CCPA, ISO 27001
GDPR, CCPA, DSGVO
GDPR, CCPA, SOC 2
Custom Entities
-
Real-time Lookups
Global Coverage
150M+ companies and 800M+ contacts across 150+ countries
Global; enhanced EU mobile
Global via 150+ provider network
CRM Integration
Available on custom enterprise plans
HubSpot native integration
Salesforce and HubSpot native auto-sync on Growth and above
Platform interface
REST JSON API, MCP server (AgentSource MCP), batch support up to 100 entities, webhooks, sync and async modes
Web app, CSV upload, API, HubSpot app, Google Sheets, Clay, Make
Spreadsheet-like web UI, API (Enterprise), CRM-connected workflows
Natural language search
Workflow automation
Automation integrations
n8n, Claude, custom webhook integrations
Clay, Make, Google Sheets, Zapier
Webhooks, HTTP API, email campaign tools (Instantly, Smartlead, Apollo), ads platforms
Company coverage
150M+ company profiles
-
Sourcing from Google Maps, GitHub, LinkedIn, industry directories, and 150+ providers
People coverage
800M+ people profiles (767M+ verified contacts)
3B+ contact records aggregated across 20+ providers
Emails, phones, job titles, LinkedIn profiles via 150+ provider waterfall
Geographic coverage
150+ countries
Global with enhanced EU mobile coverage
Global
Data sources type
50+ data providers; proprietary ML enrichment; real-time web signals
Aggregated third-party providers (20+), AI-routed waterfall
Aggregated from 150+ third-party B2B data providers via waterfall, plus AI-powered web research
Global schema consistency
Unified schema across 4,000+ data points globally; consistent API response structure
Normalized output regardless of source provider
Flexible schema — users configure fields; no enforced global standard
Refresh frequency
Daily for high-velocity signals; weekly for semi-dynamic attributes; monthly/quarterly for stable firmographics
Real-time per enrichment request
Real-time signals; enrichment runs on-demand or on schedule
Business enrichments
Company size, revenue, industry, tech stack, funding stage, headcount trends, competitive landscape, website traffic
Company email addresses
Company news, funding events, technographics, employee count, revenue estimates, LinkedIn data
Prospect enrichments
Job title, seniority, verified email, phone, LinkedIn URL, job history, people events
Personal mobile phone numbers, business email
Verified email, phone, job title, LinkedIn profile, work history, AI-generated summaries
Enrichment categories
Firmographics, technographics, intent, funding, events, contact, website signals, lookalikes
Business email, mobile phone numbers
Email, phone, job title, company data, social profiles, technographics, intent signals, news, funding, AI research
Intent data
Event signals
Company events (20+ types), people events (5+ types), funding rounds, acquisitions, hiring surges
-
Job change tracking, website visitor intent, company news mentions, investor signals
Technographics
Hiring and growth signals
Matching precision
98% company accuracy; 95% people accuracy
AI routing selects optimal provider per prospect based on geography, industry, company size
95%+ coverage claimed via multi-provider waterfall
Confidence scoring
Validation methodology
Advanced ML-based deduplication; 98%+ company accuracy; 95% people accuracy
4-layer external verification; only charges for valid results
Provider-level validation; waterfall cascades ensure highest-confidence result across sources
Deduplication logic
Advanced ML-based deduplication across 50+ data providers
Provider-level deduplication via AI routing
-
API availability
QPS performance
Up to 100 QPS; 200 requests/min per API key
-
-
CRM integrations
Custom plan — CRM integrations available
HubSpot
Salesforce, HubSpot (auto-sync on Growth+), Attio
Data warehouse support
Custom plan — warehouse ingestion available
-
Snowflake and other warehouse sync on Enterprise plan
Bulk data delivery
Claude Connector
ChatGPT App
Custom MCP
Claude Plugin
ChatGPT Plugin
OpenClaw Plugin
Skills
16
-
-
GDPR compliance
CCPA support
SOC 2
-
ISO certifications
ISO 27001
-
-
SLA uptime
Up to 99.999% uptime SLA
-
Priority support on Growth+; Enterprise SLA
Pricing model
Usage-based API credits with custom enterprise plans
Credit-based
Two-tier credit system: Data Credits (for enrichment lookups) + Actions (for workflow operations)
Credit system
Credit-based; 100 credits on free trial; self-serve and custom plans scale with volume
1 credit = 1 email + verification; 10 credits = 1 phone + verification; credits roll over up to 2x plan
Data Credits from $0.05 each; Actions for routing and workflow logic. Different providers cost different credit amounts.
Tier structure
Free trial, Self-serve, Custom Enterprise
Starter ($15), Pro ($49), volume tiers up to $1,999/mo, Enterprise custom
Free ($0), Launch ($185/mo), Growth ($495/mo), Enterprise (custom)
Free trial details
30-day free trial with 100 credits; covers API and MCP access
50 credits free on registration
Permanent free plan with 100 Data Credits and 500 Actions/month; up to 200 rows per table
Budget commitment options
Custom enterprise plans with volume negotiation
Monthly rolling with rollover
Monthly, annual, or custom enterprise contract
Custom plans available
Bulk deals support
Resell rights
-
-
-

Pricing

Compare pricing models, flexibility, and commitment structure.

Pricing Dimension
Explorium
BetterContact
Clay
Pricing Model
Usage-based with custom enterprise plans
Credit-based; pay only for valid enrichments
Two-tier credit-based subscription (Data Credits for enrichment data; Actions for platform operations)
Commitment Structure
One-time or custom; no mandatory annual lock-in on self-serve
Monthly subscription with rollover credits
Monthly or annual; Enterprise requires annual commitment
Payment Recurrence
One-time or custom
Monthly
Monthly or Annual
Free Trial
30-day free trial with 100 credits; no credit card required
50 free credits on sign-up
Free plan available with 100 Data Credits and 500 Actions/month; no credit card required
Enterprise Customization
Yes — custom plans include CRM integrations, warehouse ingestion, resell rights, and dedicated support
Enterprise plan from $799/mo with custom credit volumes and dedicated account manager
Yes — dedicated Growth Strategist, unlimited bulk enrichment, SSO, RBAC, Snowflake/data warehouse sync
Onboarding Model
Self-serve for API and MCP; dedicated onboarding for enterprise custom plans
Self-serve with chat support; premium support on Pro and above
Self-serve for Free/Launch/Growth; white-glove onboarding for Enterprise

What Experts Say

V

Verified Customer

Head of Growth, B2B SaaS

"Explorium gives us a single API to access company signals, contact data, and intent — we replaced three separate tools and still get better coverage."
Verified User for Explorium
V

Verified G2 Reviewer

SDR, B2B SaaS

"Their waterfall enrichment is a great feature as it combines various data sources to source data for the price of a single subscription. This is especially great for phone numbers enrichment as they provide better coverage than competitors for a fraction of the price."
Verified User for BetterContact
V

Verified G2 Reviewer

Head of Growth, B2B SaaS startup

"Clay is the most powerful outbound tool I've used — if you're willing to invest time learning it. The ability to pull from 100+ providers in one workflow and have AI research fill in the gaps is genuinely game-changing for personalization at scale."
Verified User for Clay

Frequently Asked Questions

Is BetterContact better than Clay?

It depends on your use case. BetterContact The only waterfall enrichment tool that charges exclusively for valid, verified contact data Clay The GTM data platform that turns any signal into a personalized outreach workflow — powered by 150+ providers and AI

What is the difference between BetterContact and Clay?

See the feature-by-feature comparison above. In short: BetterContact focuses on The only waterfall enrichment tool that charges exclusively for valid, verified contact data while Clay focuses on The GTM data platform that turns any signal into a personalized outreach workflow — powered by 150+ providers and AI.

How much does BetterContact cost compared to Clay?

BetterContact pricing model: Credit-based, pay only for valid results. Clay pricing model: Two-tier credit system (Data Credits + Actions) with subscription plans.

Is BetterContact or Clay better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Is Explorium better than BetterContact?

It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform BetterContact The only waterfall enrichment tool that charges exclusively for valid, verified contact data

What is the difference between Explorium and BetterContact?

See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while BetterContact focuses on The only waterfall enrichment tool that charges exclusively for valid, verified contact data.

How much does Explorium cost compared to BetterContact?

Explorium pricing model: Usage-based with custom plans. BetterContact pricing model: Credit-based, pay only for valid results.

Is Explorium or BetterContact better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Is Explorium better than Clay?

It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform Clay The GTM data platform that turns any signal into a personalized outreach workflow — powered by 150+ providers and AI

What is the difference between Explorium and Clay?

See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while Clay focuses on The GTM data platform that turns any signal into a personalized outreach workflow — powered by 150+ providers and AI.

How much does Explorium cost compared to Clay?

Explorium pricing model: Usage-based with custom plans. Clay pricing model: Two-tier credit system (Data Credits + Actions) with subscription plans.

Is Explorium or Clay better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Does Explorium have an MCP server?

Yes. Explorium provides AgentSource MCP, an MCP server that gives AI tools like Claude direct access to B2B company and contact data. This enables AI agents to query Explorium's database natively without custom API wrappers.

What is Explorium's data accuracy?

Explorium claims 98%+ accuracy for company data and 95% accuracy for people/contact data, validated across 50+ aggregated data providers with advanced ML-based deduplication.

What is Explorium's API rate limit?

The default rate limit is 200 requests per minute per API key. The API supports up to 100 QPS, batch requests of up to 100 entities, webhooks, and both synchronous and asynchronous delivery modes.

Does Explorium offer a free trial?

Yes. Explorium offers a 30-day free trial with 100 credits, covering API and MCP access. Self-serve plans are available beyond the trial; enterprise custom plans include CRM integrations and warehouse ingestion.

What is Explorium's data refresh rate?

High-velocity signals (intent, events, hiring) refresh daily. Semi-dynamic attributes refresh weekly. Stable firmographic fields refresh monthly or quarterly.

How does Explorium compare to ZoomInfo or Apollo for coverage?

Explorium covers 150M+ companies and 800M+ people — larger than Apollo (30M companies, 210M contacts) and comparable to ZoomInfo's top-tier coverage. Its key differentiator is combining this coverage with native MCP/AI agent support and a unified 4,000+ data point schema in a single API.

How does BetterContact's AI routing differ from a standard waterfall?

A traditional waterfall queries providers in a fixed sequence regardless of the prospect. BetterContact's AI layer first analyzes each record's geography, industry, and company size, then dynamically selects the provider with the highest historical success rate for that profile. This means a French SaaS executive and a US manufacturing buyer are not sent through the same provider order, resulting in higher find rates and fewer wasted credit calls.

Why does BetterContact not charge for catch-all emails?

Catch-all domains are configured to accept any incoming email, which makes it impossible to verify whether a specific address actually exists. BetterContact considers these results invalid for outreach purposes and therefore does not charge credits for them. This is a key differentiator: competitors often bill for catch-alls, inflating apparent find rates while delivering risky sends.

What data providers does BetterContact aggregate?

BetterContact aggregates 20+ third-party providers, but does not publicly disclose the full list to protect its competitive routing logic. Publicly known integrations include Hunter.io, Dropcontact, and Snov.io among others. The Pro plan unlocks all 20+ sources; the Starter plan accesses a subset of 10+.

How does BetterContact compare to FullEnrich for phone number enrichment?

Both tools offer waterfall enrichment at similar price points. BetterContact is frequently cited as stronger for EU mobile phone numbers, particularly for French, German, and Spanish contacts, while FullEnrich benchmarks slightly higher on raw email find rates in some tests. The best approach is to run a sample of your target audience through both tools before committing.

Can BetterContact be used inside Clay without a separate subscription?

Yes. BetterContact has a native Clay integration and can be used as a data provider within Clay tables. However, BetterContact credits are separate from Clay credits — you need an active BetterContact subscription. The integration is popular among growth teams who use Clay for orchestration and BetterContact specifically for its phone and catch-all enrichment depth.

Does BetterContact have a Claude Code Skill or Claude Plugin?

Not officially — BetterContact has a custom MCP server that can be used with Claude, but no dedicated Claude Code plugin or skill. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.

How does Clay's credit system work?

Clay uses two separate credit types: Data Credits (consumed when enriching data from Clay's 150+ provider marketplace — starting at $0.05 each) and Actions (consumed for platform operations like routing and workflow logic). Different providers cost different amounts of Data Credits per lookup. Credits do not carry over between months on standard plans.

What is Claygent?

Claygent is Clay's built-in AI research agent that can browse the public web, navigate websites, search public databases, and generate custom data points for any prospect. It can answer questions like 'What is this company's pricing model?' or 'Has this person published any recent content about AI?' — going beyond structured databases.

Does Clay require engineering resources to use?

Not necessarily, but Clay has a steep learning curve for non-technical users. Most teams benefit from a RevOps operator or Clay specialist (many are available as contractors) to build initial workflows. Once configured, non-technical users can run and manage tables more easily.

What CRM integrations does Clay support?

Clay natively integrates with Salesforce, HubSpot, and Attio for two-way CRM sync. Automated CRM sync is available on the Growth plan ($495/month) and above. Enterprise plans include additional CRM and data warehouse connectors.

Can Clay trigger enrichment based on real-time signals?

Yes. Clay supports signal-triggered workflows including job change alerts, website visitor intent tracking (via web intent integrations), company news mentions, and webhook-driven enrichment. These signals can automatically add new prospects to a table and kick off enrichment + outreach sequences.

Is Clay GDPR compliant?

Yes. Clay is GDPR and CCPA compliant and holds SOC 2 certification. Compliance obligations around the underlying data depend on which of the 150+ providers you use, as each provider has its own compliance posture.

Does Clay have a Claude Code Skill or Claude Plugin?

Yes — Clay offers an official Claude Code plugin. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.