Explorium vs BetterContact vs Dun & Bradstreet

Objective, side-by-side analysis of Explorium, BetterContact, and Dun & Bradstreet to help you evaluate features, pricing, and performance and find the perfect fit for your data needs.

Explorium

4.8

The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform

  • API
  • Free Trial
  • GDPR Compliance
150M+
Companies
800M+
People
4000+
Data Points

Selected Customers

Clay • Common Room • Cognism • Outreach • Bombora • Monday.com • Artisan

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BetterContact

4.8

The only waterfall enrichment tool that charges exclusively for valid, verified contact data

  • API
  • Free Trial
  • GDPR Compliance
3B+
People
20+
Data Points

Selected Customers

Vangates

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Dun & Bradstreet

4.3

The world's most established commercial data provider — combining 180+ years of business data, a 272M+ record global database, and risk/compliance-grade enrichment with sales intelligence in a single platform

  • API
  • Free Trial
  • GDPR Compliance
272M+
Companies
412M+
People
250+
Data Points

Selected Customers

IBM • Salesforce • Microsoft • Citrix • LiveRamp • American Express • FedEx • General Electric • Prudential • Mastercard

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Primary Use Cases

Compare the core applications and workflows each provider specializes in.

Explorium

  • GTM Agents

    Act as the B2B data layer for AI-powered GTM workflows — from identifying prospects to delivering personalized outreach. Supports MCP-native access via Claude and other AI agents.

  • ABM Targeting

    Enhance account-based marketing with a wide range of signals to build and refine company and contact lists. Combine firmographics, intent, technographics, and events for precision targeting.

  • AI Recruiting

    Build recruiting automation systems on top of a premium B2B data layer. Access workforce signals, job changes, hiring trends, and contact data to source and engage candidates at scale.

Signals powering these use cases

  • Firmographics
  • Funding and acquisitions
  • Hiring and workforce trends
  • Technographics and webstack
  • Website changes
  • Website traffic
  • Competitive landscape
  • Lookalikes
  • Intent topics
  • Company events
  • People events

BetterContact

  • Waterfall Email Enrichment

    BetterContact routes each prospect through 20+ data providers in an AI-optimized sequence based on historical accuracy for that geography and industry. Users consistently report 87–95% email find rates — well above the 60–70% typical of single-provider tools. Credits are only charged when a valid, verified result is returned.

  • Mobile Phone Discovery

    The platform applies geo-matching logic to surface mobile phone numbers with higher accuracy, especially for European contacts where most competitors fall short. One phone lookup costs 10 credits and includes external verification, ensuring numbers are live before delivery.

  • Catch-All & Compliance Verification

    BetterContact's Pro plan includes real-time catch-all email verification, preventing risky sends to domains that accept everything. The platform is fully GDPR, CCPA, and DSGVO compliant, making it suitable for EU-focused outbound programs.

Signals powering these use cases

  • Email verification status
  • Catch-all detection
  • Mobile phone geo-matching
  • Provider confidence scoring

Dun & Bradstreet

  • Risk & Compliance Intelligence

    Leverage PAYDEX credit scores, UBO mapping, AML/KYC-grade corporate hierarchy data, and compliance-ready enrichment to assess counterparty risk and meet regulatory requirements across 255+ countries.

  • Sales & Marketing Prospecting

    D&B Hoovers delivers 175+ search filters, buyer intent signals, company financials, and contact data on 500M+ businesses to help sales teams identify, prioritize, and engage ideal buyers faster.

  • CRM & ERP Data Enrichment

    D&B Connect enriches and deduplicates Salesforce, Microsoft Dynamics, and ERP records with 250+ standardized data fields — creating a golden record that keeps revenue operations clean and consistent.

Signals powering these use cases

  • Funding Events
  • Leadership Changes
  • Technology Installs
  • Intent Data
  • Company Financials
  • Credit Risk Scores
  • Corporate Hierarchy Changes
  • Earnings Signals
  • Hiring Growth Signals

Snapshot

Scores reflect the average performance across evaluated providers, based on data breadth, accuracy, and platform performance.

Explorium Snapshot

  • Company coverage 3.5
  • Signals depth 5.0
  • Freshness 1.8

BetterContact Snapshot

  • Company coverage 4.3
  • Signals depth 1.1
  • Freshness 2.8

Dun & Bradstreet Snapshot

  • Company coverage 3.2
  • Signals depth 4.7

Detailed Feature Comparison

Side-by-side analysis of Explorium, BetterContact, and Dun & Bradstreet across data coverage, platform capabilities, and technical specifications.

Feature Comparison
Explorium
BetterContact
Dun & Bradstreet
Data Enrichment
ML Discovery
API Access
REST JSON API with batch support (up to 100 entities), webhooks, sync/async; up to 100 QPS; 99.999% uptime
Available on all paid plans
Full D&B Direct+ REST API; usage-based pricing; custom rate limits; DUNS-anchored matching
SLA
Up to 99.999% uptime; rate limit 200 requests/min per key
-
ISO 27001 certified; enterprise SLA contracts available; AES-256 encryption; TLS in transit
Compliance
GDPR, SOC 2, CCPA, ISO 27001
GDPR, CCPA, DSGVO
ISO 27001, GDPR, CCPA, KYC/AML-ready, UBO compliance, SOC compliance available on request
Custom Entities
-
Real-time Lookups
Global Coverage
150M+ companies and 800M+ contacts across 150+ countries
Global; enhanced EU mobile
500M+ records across 255+ countries; DUNS system in 190+ countries
CRM Integration
Available on custom enterprise plans
HubSpot native integration
Native Salesforce and Microsoft Dynamics 365 integrations; HubSpot, SAP, Oracle via API/connector
Platform interface
REST JSON API, MCP server (AgentSource MCP), batch support up to 100 entities, webhooks, sync and async modes
Web app, CSV upload, API, HubSpot app, Google Sheets, Clay, Make
Web application (D&B Hoovers), Salesforce embedded app (D&B Connect), API, Chrome extension, Excel/Outlook add-ins
Natural language search
Workflow automation
Automation integrations
n8n, Claude, custom webhook integrations
Clay, Make, Google Sheets, Zapier
Marketo, Eloqua, Talend, Informatica, MuleSoft
Company coverage
150M+ company profiles
-
500M+ global business records across 255+ countries
People coverage
800M+ people profiles (767M+ verified contacts)
3B+ contact records aggregated across 20+ providers
330M+ contact records globally
Geographic coverage
150+ countries
Global with enhanced EU mobile coverage
255+ countries and territories; strongest in North America, UK, Europe, India, China; indirect coverage via Worldwide Network (WWN) alliances
Data sources type
50+ data providers; proprietary ML enrichment; real-time web signals
Aggregated third-party providers (20+), AI-routed waterfall
Proprietary DUNS system, 30,000+ data sources, public records, court filings, financial statements, partner alliances, web crawling, user contributions
Global schema consistency
Unified schema across 4,000+ data points globally; consistent API response structure
Normalized output regardless of source provider
Consistent DUNS-anchored schema globally; data depth stronger in North America and Europe
Refresh frequency
Daily for high-velocity signals; weekly for semi-dynamic attributes; monthly/quarterly for stable firmographics
Real-time per enrichment request
5 million record updates per day; continuous ingestion from 30,000+ sources
Business enrichments
Company size, revenue, industry, tech stack, funding stage, headcount trends, competitive landscape, website traffic
Company email addresses
Revenue, employee count, industry (SIC/NAICS), DUNS number, corporate family tree, UBO mapping, credit scores (PAYDEX, D&B Rating), legal status, payment history
Prospect enrichments
Job title, seniority, verified email, phone, LinkedIn URL, job history, people events
Personal mobile phone numbers, business email
Contact name, title, seniority, direct email, direct dial, LinkedIn profile, department
Enrichment categories
Firmographics, technographics, intent, funding, events, contact, website signals, lookalikes
Business email, mobile phone numbers
Firmographics, financials, corporate hierarchies, technographics, contact data, intent signals, credit risk, compliance data
Intent data
Event signals
Company events (20+ types), people events (5+ types), funding rounds, acquisitions, hiring surges
-
Funding rounds, leadership changes, technology installs, job postings, earnings calls, acquisition activity, court filings
Technographics
Hiring and growth signals
Matching precision
98% company accuracy; 95% people accuracy
AI routing selects optimal provider per prospect based on geography, industry, company size
DUNS Number as universal entity identifier; proprietary entity matching engine used globally
Confidence scoring
Validation methodology
Advanced ML-based deduplication; 98%+ company accuracy; 95% people accuracy
4-layer external verification; only charges for valid results
Multi-source triangulation, DUNS matching algorithm, in-house data analysts, automated verification pipelines
Deduplication logic
Advanced ML-based deduplication across 50+ data providers
Provider-level deduplication via AI routing
D&B Connect provides automated deduplication against DUNS master records; golden record management for CRM/ERP
API availability
QPS performance
Up to 100 QPS; 200 requests/min per API key
-
Custom SLA-based rate limits for enterprise API customers
CRM integrations
Custom plan — CRM integrations available
HubSpot
Salesforce (native), Microsoft Dynamics 365 (native), HubSpot, SAP, Oracle
Data warehouse support
Custom plan — warehouse ingestion available
-
Bulk data delivery via file transfer; integrations with data warehouses available for enterprise
Bulk data delivery
Claude Connector
ChatGPT App
Custom MCP
Claude Plugin
ChatGPT Plugin
OpenClaw Plugin
Skills
16
-
-
GDPR compliance
CCPA support
SOC 2
-
ISO certifications
ISO 27001
-
ISO 27001
SLA uptime
Up to 99.999% uptime SLA
-
ISO 27001 certified; enterprise SLA agreements available; SOC compliance details available on request
Pricing model
Usage-based API credits with custom enterprise plans
Credit-based
Tiered subscription for SMB (Essentials); custom-quoted for Enterprise
Credit system
Credit-based; 100 credits on free trial; self-serve and custom plans scale with volume
1 credit = 1 email + verification; 10 credits = 1 phone + verification; credits roll over up to 2x plan
Credit-based for Essentials (1,800 company + 1,800 contact credits); API is usage-based
Tier structure
Free trial, Self-serve, Custom Enterprise
Starter ($15), Pro ($49), volume tiers up to $1,999/mo, Enterprise custom
Essentials ($49/mo or $529/yr, up to 3 users), Enterprise (custom, $25K+/yr)
Free trial details
30-day free trial with 100 credits; covers API and MCP access
50 credits free on registration
Free trial available for D&B Hoovers Essentials; no credit card required; limited access to search and company profiles
Budget commitment options
Custom enterprise plans with volume negotiation
Monthly rolling with rollover
Annual discounts available; multi-year contracts negotiable for Enterprise
Custom plans available
Bulk deals support
Resell rights
-
-

Pricing

Compare pricing models, flexibility, and commitment structure.

Pricing Dimension
Explorium
BetterContact
Dun & Bradstreet
Pricing Model
Usage-based with custom enterprise plans
Credit-based; pay only for valid enrichments
Credit-based tiered subscription; Essentials self-serve, Enterprise custom-quoted
Commitment Structure
One-time or custom; no mandatory annual lock-in on self-serve
Monthly subscription with rollover credits
Monthly or annual for Essentials; annual contract required for Enterprise
Payment Recurrence
One-time or custom
Monthly
Monthly or Annual
Free Trial
30-day free trial with 100 credits; no credit card required
50 free credits on sign-up
Free trial available for D&B Hoovers via dnb.com; no credit card required
Enterprise Customization
Yes — custom plans include CRM integrations, warehouse ingestion, resell rights, and dedicated support
Enterprise plan from $799/mo with custom credit volumes and dedicated account manager
Fully customizable enterprise packages with dedicated account management, implementation support, and SLA agreements
Onboarding Model
Self-serve for API and MCP; dedicated onboarding for enterprise custom plans
Self-serve with chat support; premium support on Pro and above
Self-serve for Essentials; white-glove onboarding for Enterprise with professional services available

What Experts Say

V

Verified Customer

Head of Growth, B2B SaaS

"Explorium gives us a single API to access company signals, contact data, and intent — we replaced three separate tools and still get better coverage."
Verified User for Explorium
V

Verified G2 Reviewer

SDR, B2B SaaS

"Their waterfall enrichment is a great feature as it combines various data sources to source data for the price of a single subscription. This is especially great for phone numbers enrichment as they provide better coverage than competitors for a fraction of the price."
Verified User for BetterContact
V

Verified G2 Reviewer

Market Intelligence Analyst, Enterprise Financial Services

"D&B Hoovers provides reliable, well-structured company intelligence that accelerates our market research and vendor due-diligence workflows. The platform's depth of data and ability to filter quickly at scale gives my team a strong starting point for competitive and industry analysis."
Verified User for Dun & Bradstreet

Frequently Asked Questions

Is BetterContact better than Dun & Bradstreet?

It depends on your use case. BetterContact The only waterfall enrichment tool that charges exclusively for valid, verified contact data Dun & Bradstreet The world's most established commercial data provider — combining 180+ years of business data, a 272M+ record global database, and risk/compliance-grade enrichment with sales intelligence in a single platform

What is the difference between BetterContact and Dun & Bradstreet?

See the feature-by-feature comparison above. In short: BetterContact focuses on The only waterfall enrichment tool that charges exclusively for valid, verified contact data while Dun & Bradstreet focuses on The world's most established commercial data provider — combining 180+ years of business data, a 272M+ record global database, and risk/compliance-grade enrichment with sales intelligence in a single platform.

How much does BetterContact cost compared to Dun & Bradstreet?

BetterContact pricing model: Credit-based, pay only for valid results. Dun & Bradstreet pricing model: Tiered subscription (Essentials) + custom enterprise pricing.

Is BetterContact or Dun & Bradstreet better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Is Explorium better than BetterContact?

It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform BetterContact The only waterfall enrichment tool that charges exclusively for valid, verified contact data

What is the difference between Explorium and BetterContact?

See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while BetterContact focuses on The only waterfall enrichment tool that charges exclusively for valid, verified contact data.

How much does Explorium cost compared to BetterContact?

Explorium pricing model: Usage-based with custom plans. BetterContact pricing model: Credit-based, pay only for valid results.

Is Explorium or BetterContact better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Is Explorium better than Dun & Bradstreet?

It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform Dun & Bradstreet The world's most established commercial data provider — combining 180+ years of business data, a 272M+ record global database, and risk/compliance-grade enrichment with sales intelligence in a single platform

What is the difference between Explorium and Dun & Bradstreet?

See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while Dun & Bradstreet focuses on The world's most established commercial data provider — combining 180+ years of business data, a 272M+ record global database, and risk/compliance-grade enrichment with sales intelligence in a single platform.

How much does Explorium cost compared to Dun & Bradstreet?

Explorium pricing model: Usage-based with custom plans. Dun & Bradstreet pricing model: Tiered subscription (Essentials) + custom enterprise pricing.

Is Explorium or Dun & Bradstreet better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Does Explorium have an MCP server?

Yes. Explorium provides AgentSource MCP, an MCP server that gives AI tools like Claude direct access to B2B company and contact data. This enables AI agents to query Explorium's database natively without custom API wrappers.

What is Explorium's data accuracy?

Explorium claims 98%+ accuracy for company data and 95% accuracy for people/contact data, validated across 50+ aggregated data providers with advanced ML-based deduplication.

What is Explorium's API rate limit?

The default rate limit is 200 requests per minute per API key. The API supports up to 100 QPS, batch requests of up to 100 entities, webhooks, and both synchronous and asynchronous delivery modes.

Does Explorium offer a free trial?

Yes. Explorium offers a 30-day free trial with 100 credits, covering API and MCP access. Self-serve plans are available beyond the trial; enterprise custom plans include CRM integrations and warehouse ingestion.

What is Explorium's data refresh rate?

High-velocity signals (intent, events, hiring) refresh daily. Semi-dynamic attributes refresh weekly. Stable firmographic fields refresh monthly or quarterly.

How does Explorium compare to ZoomInfo or Apollo for coverage?

Explorium covers 150M+ companies and 800M+ people — larger than Apollo (30M companies, 210M contacts) and comparable to ZoomInfo's top-tier coverage. Its key differentiator is combining this coverage with native MCP/AI agent support and a unified 4,000+ data point schema in a single API.

How does BetterContact's AI routing differ from a standard waterfall?

A traditional waterfall queries providers in a fixed sequence regardless of the prospect. BetterContact's AI layer first analyzes each record's geography, industry, and company size, then dynamically selects the provider with the highest historical success rate for that profile. This means a French SaaS executive and a US manufacturing buyer are not sent through the same provider order, resulting in higher find rates and fewer wasted credit calls.

Why does BetterContact not charge for catch-all emails?

Catch-all domains are configured to accept any incoming email, which makes it impossible to verify whether a specific address actually exists. BetterContact considers these results invalid for outreach purposes and therefore does not charge credits for them. This is a key differentiator: competitors often bill for catch-alls, inflating apparent find rates while delivering risky sends.

What data providers does BetterContact aggregate?

BetterContact aggregates 20+ third-party providers, but does not publicly disclose the full list to protect its competitive routing logic. Publicly known integrations include Hunter.io, Dropcontact, and Snov.io among others. The Pro plan unlocks all 20+ sources; the Starter plan accesses a subset of 10+.

How does BetterContact compare to FullEnrich for phone number enrichment?

Both tools offer waterfall enrichment at similar price points. BetterContact is frequently cited as stronger for EU mobile phone numbers, particularly for French, German, and Spanish contacts, while FullEnrich benchmarks slightly higher on raw email find rates in some tests. The best approach is to run a sample of your target audience through both tools before committing.

Can BetterContact be used inside Clay without a separate subscription?

Yes. BetterContact has a native Clay integration and can be used as a data provider within Clay tables. However, BetterContact credits are separate from Clay credits — you need an active BetterContact subscription. The integration is popular among growth teams who use Clay for orchestration and BetterContact specifically for its phone and catch-all enrichment depth.

Does BetterContact have a Claude Code Skill or Claude Plugin?

Not officially — BetterContact has a custom MCP server that can be used with Claude, but no dedicated Claude Code plugin or skill. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.

What is the DUNS Number and why does it matter?

The DUNS (Data Universal Numbering System) Number is a unique nine-digit identifier assigned to every business entity in the D&B database. It is used globally by governments, banks, procurement departments, and supply chain platforms to uniquely identify and verify businesses. Over 190 countries recognize the DUNS Number, and it is required for U.S. federal contracts and many international business registrations.

How is D&B Hoovers different from D&B Connect?

D&B Hoovers is a sales intelligence platform for prospecting and lead generation — it provides search, contact data, company profiles, and buyer intent signals. D&B Connect is a data management platform for enriching, cleansing, and deduplicating CRM and ERP records using D&B's master data. Many enterprise customers use both in combination.

Does Dun & Bradstreet offer a free trial?

Yes. D&B Hoovers offers a free trial accessible directly from dnb.com with no credit card required. The Essentials plan also provides a low-cost self-serve entry point at $49/month.

How accurate and fresh is D&B's data?

D&B updates 5 million records daily from 30,000+ proprietary sources. Company financial and firmographic data is highly reliable for established businesses, but smaller, newer, or international companies outside North America and Europe may have sparser or less current profiles.

Is Dun & Bradstreet GDPR and compliance-ready?

Yes. Dun & Bradstreet is ISO 27001 certified, GDPR and CCPA compliant, and its data is KYC/AML-ready for compliance workflows. Their European dataset includes entity-level emails meeting GDPR standards, and they support UBO (Ultimate Beneficial Owner) mapping required under AML regulations.

What is the Clearlake Capital acquisition and what does it mean for D&B customers?

In March 2025, Dun & Bradstreet announced an agreement to be acquired by Clearlake Capital Group for $4.1 billion cash in a transaction valued at $7.7 billion including debt. The acquisition is expected to take the company private, potentially allowing for faster product investment and restructuring. Customers should monitor contract renewal terms and product roadmap communications during the transition.

Does Dun & Bradstreet have a Claude Code Skill or Claude Plugin?

Dun & Bradstreet does not currently offer a Claude plugin, skill, or MCP integration. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.