Clay

An objective overview of Clay — data coverage, key features, pricing, and performance to help you decide if it fits your data needs.

Clay

4.7

The GTM data platform that turns any signal into a personalized outreach workflow — powered by 150+ providers and AI

  • API
  • Free Trial
  • GDPR
Compare Clay
150+
Data Points
Selected Customers
OpenAI • Canva • Rippling • Verkada • Perplexity

Primary Use Cases

AI-Powered Lead Research & Enrichment

Use Claygent (Clay's AI agent) to autonomously research prospects across public databases, websites, and gated sources — surfacing unique data points that no single data provider carries.

Automated Outbound Prospecting

Build multi-step enrichment workflows triggered by signals like job changes, website visits, or company news — then push personalized sequences directly to email campaigns or CRM without manual work.

Waterfall Enrichment at Scale

Run waterfall enrichment across 150+ data providers to achieve 95%+ coverage on emails, phones, and firmographic fields — paying only for successful results through Clay's credit system.

Signals powering these use cases

  • 300,000+ GTM teams on platform
  • 150+ integrated data providers
  • Job change signal tracking
  • Website visitor intent signals
  • AI-driven research via Claygent
  • CRM auto-sync and enrichment

Snapshot

Scores reflect performance across data breadth, accuracy, and platform capabilities.

Clay Snapshot

  • Signals depth 3.7
  • Freshness 4.3

Features & Capabilities

A detailed breakdown of Clay across data coverage, platform capabilities, and technical specifications.

Feature
Clay
Data Enrichment
ML Discovery
API Access
Yes — available on Enterprise plan; HTTP API integrations on Growth+
SLA
Enterprise plan includes dedicated SLA and Growth Strategist
Compliance
GDPR, CCPA, SOC 2
Custom Entities
Real-time Lookups
Global Coverage
Global via 150+ provider network
CRM Integration
Salesforce and HubSpot native auto-sync on Growth and above
Platform interface
Spreadsheet-like web UI, API (Enterprise), CRM-connected workflows
Natural language search
Workflow automation
Automation integrations
Webhooks, HTTP API, email campaign tools (Instantly, Smartlead, Apollo), ads platforms
Company coverage
Sourcing from Google Maps, GitHub, LinkedIn, industry directories, and 150+ providers
People coverage
Emails, phones, job titles, LinkedIn profiles via 150+ provider waterfall
Geographic coverage
Global
Data sources type
Aggregated from 150+ third-party B2B data providers via waterfall, plus AI-powered web research
Global schema consistency
Flexible schema — users configure fields; no enforced global standard
Refresh frequency
Real-time signals; enrichment runs on-demand or on schedule
Business enrichments
Company news, funding events, technographics, employee count, revenue estimates, LinkedIn data
Prospect enrichments
Verified email, phone, job title, LinkedIn profile, work history, AI-generated summaries
Enrichment categories
Email, phone, job title, company data, social profiles, technographics, intent signals, news, funding, AI research
Intent data
Event signals
Job change tracking, website visitor intent, company news mentions, investor signals
Technographics
Hiring and growth signals
Matching precision
95%+ coverage claimed via multi-provider waterfall
Confidence scoring
Validation methodology
Provider-level validation; waterfall cascades ensure highest-confidence result across sources
Deduplication logic
-
API availability
QPS performance
-
CRM integrations
Salesforce, HubSpot (auto-sync on Growth+), Attio
Data warehouse support
Snowflake and other warehouse sync on Enterprise plan
Bulk data delivery
Claude Connector
ChatGPT App
Custom MCP
Claude Plugin
ChatGPT Plugin
OpenClaw Plugin
Skills
-
GDPR compliance
CCPA support
SOC 2
ISO certifications
-
SLA uptime
Priority support on Growth+; Enterprise SLA
Pricing model
Two-tier credit system: Data Credits (for enrichment lookups) + Actions (for workflow operations)
Credit system
Data Credits from $0.05 each; Actions for routing and workflow logic. Different providers cost different credit amounts.
Tier structure
Free ($0), Launch ($185/mo), Growth ($495/mo), Enterprise (custom)
Free trial details
Permanent free plan with 100 Data Credits and 500 Actions/month; up to 200 rows per table
Budget commitment options
Monthly, annual, or custom enterprise contract
Custom plans available
Bulk deals support
Resell rights
-

Pricing Overview

Pricing model, flexibility, and commitment structure.

Pricing Model
Two-tier credit-based subscription (Data Credits for enrichment data; Actions for platform operations)
Commitment Structure
Monthly or annual; Enterprise requires annual commitment
Payment Recurrence
Monthly or Annual
Free Trial
Free plan available with 100 Data Credits and 500 Actions/month; no credit card required
Enterprise Customization
Yes — dedicated Growth Strategist, unlimited bulk enrichment, SSO, RBAC, Snowflake/data warehouse sync
Onboarding Model
Self-serve for Free/Launch/Growth; white-glove onboarding for Enterprise

What Experts Say

V

Verified G2 Reviewer

Head of Growth, B2B SaaS startup

"Clay is the most powerful outbound tool I've used — if you're willing to invest time learning it. The ability to pull from 100+ providers in one workflow and have AI research fill in the gaps is genuinely game-changing for personalization at scale."
Verified User for Clay

Frequently Asked Questions

What is Clay?

Clay The GTM data platform that turns any signal into a personalized outreach workflow — powered by 150+ providers and AI

How much does Clay cost?

Clay pricing model: Two-tier credit system (Data Credits + Actions) with subscription plans.

How does Clay's credit system work?

Clay uses two separate credit types: Data Credits (consumed when enriching data from Clay's 150+ provider marketplace — starting at $0.05 each) and Actions (consumed for platform operations like routing and workflow logic). Different providers cost different amounts of Data Credits per lookup. Credits do not carry over between months on standard plans.

What is Claygent?

Claygent is Clay's built-in AI research agent that can browse the public web, navigate websites, search public databases, and generate custom data points for any prospect. It can answer questions like 'What is this company's pricing model?' or 'Has this person published any recent content about AI?' — going beyond structured databases.

Does Clay require engineering resources to use?

Not necessarily, but Clay has a steep learning curve for non-technical users. Most teams benefit from a RevOps operator or Clay specialist (many are available as contractors) to build initial workflows. Once configured, non-technical users can run and manage tables more easily.

What CRM integrations does Clay support?

Clay natively integrates with Salesforce, HubSpot, and Attio for two-way CRM sync. Automated CRM sync is available on the Growth plan ($495/month) and above. Enterprise plans include additional CRM and data warehouse connectors.

Can Clay trigger enrichment based on real-time signals?

Yes. Clay supports signal-triggered workflows including job change alerts, website visitor intent tracking (via web intent integrations), company news mentions, and webhook-driven enrichment. These signals can automatically add new prospects to a table and kick off enrichment + outreach sequences.

Is Clay GDPR compliant?

Yes. Clay is GDPR and CCPA compliant and holds SOC 2 certification. Compliance obligations around the underlying data depend on which of the 150+ providers you use, as each provider has its own compliance posture.

Does Clay have a Claude Code Skill or Claude Plugin?

Yes — Clay offers an official Claude Code plugin. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.