Clearbit

An objective overview of Clearbit — data coverage, key features, pricing, and performance to help you decide if it fits your data needs.

Clearbit

4.4

The data foundation for B2B go-to-market teams, combining 250+ data sources with ML processing to deliver firmographic, technographic, and contact-level enrichment natively inside HubSpot CRM

  • API
  • Free Trial
  • GDPR
Compare Clearbit
200M+
Company Profiles
500M+
People Profiles
250+
Enrichments
100+
Data Points
Selected Customers
Intercom • Asana • Segment • Zendesk • Stripe • Atlassian

Primary Use Cases

Real-Time Data Enrichment

Automatically enrich CRM contacts and company records with 100+ firmographic, demographic, and technographic attributes from 250+ data sources, refreshed every 30 days.

Anonymous Visitor Intelligence

Clearbit Reveal uses IP matching across 4.5 billion mapped IPs to de-anonymize website traffic, surfacing buying intent signals and enabling real-time lead routing.

Lead Scoring & Form Optimization

Power dynamic form shortening by pre-filling known fields via email-based enrichment, and apply enriched firmographic data to score and route inbound leads by ICP fit.

Signals powering these use cases

  • Anonymous website visitor identification via IP (Reveal)
  • Intent signals from website traffic
  • Technographic stack data
  • Corporate hierarchy mapping
  • Employee count and revenue range changes
  • Job title and role changes

Snapshot

Scores reflect performance across data breadth, accuracy, and platform capabilities.

Clearbit Snapshot

  • Company coverage 2.8
  • Signals depth 3.5

Features & Capabilities

A detailed breakdown of Clearbit across data coverage, platform capabilities, and technical specifications.

Feature
Clearbit
Data Enrichment
ML Discovery
API Access
Available; primarily through HubSpot ecosystem post-acquisition; standalone API limited for new customers
SLA
Not publicly documented post-HubSpot acquisition
Compliance
GDPR, CCPA, SOC 2 certified; Trust Center and Privacy Request Form available
Custom Entities
-
Real-time Lookups
Global Coverage
Global company and contact coverage; 4.5B mapped IPs; EU suppression settings
CRM Integration
Native HubSpot integration; Salesforce integration available
Platform interface
Native HubSpot CRM UI; standalone dashboard deprecated for new users
Natural language search
-
Workflow automation
Automation integrations
Zapier, Tray.io, Segment (Twilio), Drift, Intercom, Qualified
Company coverage
50 million company records
People coverage
389 million contact records
Geographic coverage
Global; 4.5 billion mapped IPs for Reveal; EU GDPR suppression settings available
Data sources type
250+ public and proprietary sources: social profiles, company websites, legal filings, crowdsourced data
Global schema consistency
Standardized role, seniority, and industry taxonomy (NAICS, GICS, SIC) applied globally
Refresh frequency
Full dataset refresh every 30 days
Business enrichments
Employee count, revenue, industry (GICS/SIC/NAICS), tech stack, funding raised, market cap, corporate parent/hierarchy
Prospect enrichments
Job title, standardized role and seniority, social profiles (LinkedIn, Twitter, GitHub), email, location, employment history
Enrichment categories
Firmographic, technographic, demographic, corporate hierarchy, funding data
Intent data
Event signals
Anonymous visitor identification (Reveal), job title changes, employee count changes, new company registrations
Technographics
Hiring and growth signals
Matching precision
Email-based and domain-based matching; IP-based matching for Reveal (4.5B mapped IPs)
Confidence scoring
-
Validation methodology
Four-stage verification; ML algorithms; 2,500-person flexible QA team; 94% email deliverability
Deduplication logic
No charges for re-enriching previously enriched records within the same billing period
API availability
QPS performance
Historically ~10–20 req/sec; post-acquisition limits governed by credit system
CRM integrations
HubSpot (native), Salesforce
Data warehouse support
Batch enrichment available; Salesforce integration supported
Bulk data delivery
Claude Connector
ChatGPT App
Custom MCP
Claude Plugin
ChatGPT Plugin
OpenClaw Plugin
Skills
-
GDPR compliance
CCPA support
SOC 2
ISO certifications
-
SLA uptime
Not publicly specified post-HubSpot acquisition
Pricing model
Credit-based, consumption model bundled with HubSpot subscription
Credit system
HubSpot Credits; 1 credit per contact or company enrichment; packs of 100/1,000/10,000
Tier structure
Starter, Professional, Enterprise (mapped to HubSpot Customer Platform tiers)
Free trial details
No free trial; no free plan; legacy free tools (Reveal Lite, TAM) sunset April 30, 2025
Budget commitment options
Annual commitment with monthly billing; enterprise negotiated contracts
Custom plans available
Bulk deals support
Resell rights
-

Pricing Overview

Pricing model, flexibility, and commitment structure.

Pricing Model
Credit-based consumption model bundled with HubSpot subscription
Commitment Structure
Annual commitment for best pricing; monthly option available
Payment Recurrence
Monthly billing with annual contract
Free Trial
No free trial; legacy free tools sunset April 30, 2025
Enterprise Customization
Available via HubSpot Enterprise Customer Platform with custom pricing
Onboarding Model
Self-serve within HubSpot; sales-assisted for enterprise

What Experts Say

V

Verified G2 User

Sales Operations Manager

"Clearbit summarized everything I needed about a contact before a meeting — saved me 30 minutes of prep. The HubSpot integration is seamless, but the credit system caught us off guard when automatic enrichment ran on our full database."
Verified User for Clearbit

Frequently Asked Questions

What is Clearbit?

Clearbit The data foundation for B2B go-to-market teams, combining 250+ data sources with ML processing to deliver firmographic, technographic, and contact-level enrichment natively inside HubSpot CRM

How much does Clearbit cost?

Clearbit pricing model: Credit-based (HubSpot Credits), requires paid HubSpot subscription.

Do I need a HubSpot subscription to use Clearbit in 2025?

Yes. Since HubSpot acquired Clearbit and rebranded it as Breeze Intelligence, all functionality requires a paid HubSpot subscription. Standalone access for new customers is no longer offered, and all legacy free tools were discontinued on April 30, 2025.

How does Clearbit's credit system work?

Clearbit operates on HubSpot Credits. Each contact or company enrichment consumes one credit. Credits reset monthly with no rollover. Re-enriching a previously enriched record within the same billing period does not consume additional credits.

How does Clearbit Reveal identify anonymous website visitors?

Reveal matches incoming website traffic against 4.5 billion mapped IP addresses to identify the company behind an anonymous visit, surfacing company name, industry, size, and location without requiring a form fill.

Is Clearbit GDPR compliant?

Yes. Clearbit is GDPR and CCPA compliant and SOC 2 certified. It offers EU suppression settings that prevent person-level enrichment for EU contacts. Individuals can submit data requests through Clearbit's Privacy Request Form.

How large is Clearbit's database?

50 million company records and 389 million contact profiles from 250+ data sources, refreshed every 30 days. 94% email deliverability reported across contact records.

Does Clearbit have a Claude Code Skill or Claude Plugin?

Clearbit does not currently offer a Claude plugin, skill, or MCP integration. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.