Explorium vs Cognism vs TPS Check UK

Objective, side-by-side analysis of Explorium, Cognism, and TPS Check UK to help you evaluate features, pricing, and performance and find the perfect fit for your data needs.

Explorium

4.8

The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform

  • API
  • Free Trial
  • GDPR Compliance

Cognism

4.6

The #1 choice in premium sales intelligence for EMEA-focused GTM teams, differentiated by phone-verified Diamond Data®, compliance-first data practices, and deep European coverage

  • API
  • GDPR Compliance

TPS Check UK

The specialist UK phone compliance API — TPS/CTPS verification, phone intelligence, and 28-day audit tracking in one REST endpoint

  • API
  • Free Trial
  • GDPR Compliance

Primary Use Cases

Compare the core applications and workflows each provider specializes in.

Explorium

  • GTM Agents

    Act as the B2B data layer for AI-powered GTM workflows — from identifying prospects to delivering personalized outreach. Supports MCP-native access via Claude and other AI agents.

  • ABM Targeting

    Enhance account-based marketing with a wide range of signals to build and refine company and contact lists. Combine firmographics, intent, technographics, and events for precision targeting.

  • AI Recruiting

    Build recruiting automation systems on top of a premium B2B data layer. Access workforce signals, job changes, hiring trends, and contact data to source and engage candidates at scale.

Signals powering these use cases

  • Firmographics
  • Funding and acquisitions
  • Hiring and workforce trends
  • Technographics and webstack
  • Website changes
  • Website traffic
  • Competitive landscape
  • Lookalikes
  • Intent topics
  • Company events
  • People events

Cognism

  • EMEA Outbound Prospecting

    Build targeted prospect lists of verified decision-makers across Europe, UK, DACH, Nordics, and Benelux with phone-verified mobile numbers delivering 3x higher connect rates.

  • Signal-Based Selling

    Trigger timely outreach using real-time buyer signals — funding rounds, C-suite job changes, hiring surges, and M&A activity — to prioritize in-market accounts.

  • CRM Enrichment & Data Quality

    Continuously enrich CRM records via real-time API or batch delivery to Salesforce, HubSpot, Snowflake, BigQuery, and Amazon S3, eliminating stale data and saving ~10 hours/week.

Signals powering these use cases

  • Job changes and C-suite transitions
  • Funding rounds and investment alerts
  • Company hiring trends and growth signals
  • Mergers and acquisitions
  • Technographic data (20,000+ technologies tracked)
  • Intent data (11,000+ topics)

TPS Check UK

  • TPS/CTPS Compliance

    Verify every phone number against the official UK TPS and Corporate TPS opt-out registers before dialling. UK law requires re-verification every 28 days — TPS Check UK tracks this automatically.

  • Phone List Screening

    Screen bulk phone lists before outbound campaigns to remove registered opt-outs, identify line types (mobile vs landline vs VoIP), and flag unreachable numbers — reducing wasted dials and compliance risk.

  • UK GDPR / PECR Audit Trail

    Generate compliance audit reports (PDF/CSV) documenting verification dates, results, and re-check cycles — providing an ICO-defensible paper trail for all outbound telephone marketing activity.

Signals powering these use cases

  • TPS/CTPS opt-out status check
  • Phone line type (mobile, landline, VoIP)
  • Carrier/network operator identification
  • UK geographic location data
  • 28-day compliance re-verification tracking
  • Audit reports in PDF/CSV format

Snapshot

Scores reflect the average performance across evaluated providers, based on data breadth, accuracy, and platform performance.

Explorium Snapshot

  • Company coverage 3.5
  • Signals depth 5.0
  • Freshness 1.8

Cognism Snapshot

  • Company coverage 4.4
  • Signals depth 4.0

TPS Check UK Snapshot

  • Signals depth 1.0

Detailed Feature Comparison

Side-by-side analysis of Explorium, Cognism, and TPS Check UK across data coverage, platform capabilities, and technical specifications.

Feature Comparison
Explorium
Cognism
TPS Check UK
Data Enrichment
ML Discovery
API Access
REST JSON API with batch support (up to 100 entities), webhooks, sync/async; up to 100 QPS; 99.999% uptime
REST API with real-time lookups and batch delivery; developer portal at developers.cognism.com
Yes — REST/JSON API; batch up to 100 requests; Zapier, n8n, Make connectors
SLA
Up to 99.999% uptime; rate limit 200 requests/min per key
SOC 2 Type II attested; specific uptime not publicly disclosed
Not publicly specified
Compliance
GDPR, SOC 2, CCPA, ISO 27001
GDPR, CCPA, PECR, SOC 2 Type II, ISO 27001, ISO 27701; screens 15 international DNC registries
Cyber Essentials certified; ICO registered; GDPR; PECR
Custom Entities
Real-time Lookups
Global Coverage
150M+ companies and 800M+ contacts across 150+ countries
Global; primary strength in EMEA; 90%+ director-level+ EU coverage
UK only — TPS and Corporate TPS registers
CRM Integration
Available on custom enterprise plans
Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, Bullhorn, Outreach, Salesloft
Via Zapier, n8n, Make
Platform interface
REST JSON API, MCP server (AgentSource MCP), batch support up to 100 entities, webhooks, sync and async modes
Web application (Sales Companion), Chrome extension for LinkedIn/CRM, API
REST API (JSON), Zapier, n8n, Make, CSV batch upload
Natural language search
Workflow automation
Automation integrations
n8n, Claude, custom webhook integrations
Outreach, Salesloft, Zapier
Zapier, n8n, Make, webhook
Company coverage
150M+ company profiles
Global; hundreds of millions; strongest in UK, DACH, Nordics, Benelux, France; 90%+ director-level+ EU coverage
-
People coverage
800M+ people profiles (767M+ verified contacts)
Hundreds of millions globally; 10M+ phone-verified Diamond Data; 2x mobile volume vs. competitors in EMEA
UK TPS/CTPS register verification only
Geographic coverage
150+ countries
Primary strength in EMEA (UK, Germany, France, Benelux, Nordics, DACH); also covers North America and APAC; weaker in APAC and US SMB
UK only — TPS and Corporate TPS registers
Data sources type
50+ data providers; proprietary ML enrichment; real-time web signals
Proprietary AI fusion engine: public registries, company websites, press releases, news, human verification, and customer feedback loop; 5-step validation
Official UK TPS/CTPS opt-out registers; carrier lookup database
Global schema consistency
Unified schema across 4,000+ data points globally; consistent API response structure
Consistent schema; EMEA data notably more complete than APAC
Consistent REST/JSON API; batch support up to 100 requests
Refresh frequency
Daily for high-velocity signals; weekly for semi-dynamic attributes; monthly/quarterly for stable firmographics
Director-level contacts refreshed every 30 days; continuous DNC list scrubbing
Weekly on Starter; daily on Pro; real-time on Enterprise
Business enrichments
Company size, revenue, industry, tech stack, funding stage, headcount trends, competitive landscape, website traffic
Company revenue, headcount, industry, HQ location, technographic stack (20,000+ technologies), funding history, M&A activity, hiring trends
Corporate TPS (CTPS) status for business numbers
Prospect enrichments
Job title, seniority, verified email, phone, LinkedIn URL, job history, people events
Full name, job title, business email, mobile (incl. Diamond phone-verified), work history, LinkedIn profile
TPS registration status, phone line type, carrier, geographic location
Enrichment categories
Firmographics, technographics, intent, funding, events, contact, website signals, lookalikes
Contact enrichment (email, mobile, title), company enrichment (revenue, headcount, industry), technographics, intent data, signal data
TPS/CTPS status, phone line type, carrier, UK location
Intent data
Event signals
Company events (20+ types), people events (5+ types), funding rounds, acquisitions, hiring surges
Funding rounds, C-suite job changes, hiring surges, mergers and acquisitions, technology adoption changes
28-day re-verification alerts; TPS register changes
Technographics
Hiring and growth signals
Matching precision
98% company accuracy; 95% people accuracy
98% match rate (customer testimonial vs. 72% for ZoomInfo); proprietary confidence scoring
Official TPS/CTPS register lookup — not estimated
Confidence scoring
Validation methodology
Advanced ML-based deduplication; 98%+ company accuracy; 95% people accuracy
5-step AI fusion: confidence scoring, ML model validation, 15-country DNC check, human data scientist verification, customer feedback loop
Cyber Essentials certified; ICO registered; GDPR and PECR compliant
Deduplication logic
Advanced ML-based deduplication across 50+ data providers
Proprietary AI matching; CRM import matching on domain, company name, and country
-
API availability
QPS performance
Up to 100 QPS; 200 requests/min per API key
Real-time REST API; enrichment within seconds; scales from hundreds to millions of records
Batch API up to 100 requests
CRM integrations
Custom plan — CRM integrations available
Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, Bullhorn
Via Zapier, n8n, Make connectors
Data warehouse support
Custom plan — warehouse ingestion available
Snowflake, Amazon S3, Google BigQuery via scheduled batch delivery
-
Bulk data delivery
Claude Connector
ChatGPT App
Custom MCP
Claude Plugin
ChatGPT Plugin
OpenClaw Plugin
Skills
16
-
-
GDPR compliance
CCPA support
SOC 2
ISO certifications
ISO 27001
ISO 27001, ISO 27701
-
SLA uptime
Up to 99.999% uptime SLA
SOC 2 Type II attested; specific uptime SLA not publicly disclosed
-
Pricing model
Usage-based API credits with custom enterprise plans
Platform fee + per-seat annual; Grow ~$15K platform + $1.5K/seat/yr; Elevate ~$25K platform + $2.5K/seat/yr
Credit-based subscription (per phone number checked)
Credit system
Credit-based; 100 credits on free trial; self-serve and custom plans scale with volume
Export-based; Grow: 3 contact list exports; Elevate: 10 exports; unlimited admin access on both
Checks per month on subscription; pay-as-you-go £4/1K checks
Tier structure
Free trial, Self-serve, Custom Enterprise
Grow (contact data, emails, mobiles, CRM integrations) and Elevate (adds job change signals, funding alerts, hiring data, M&A, intent data, technographics)
Free, Starter (£29/mo), Pro (£79/mo), Growth (£149/mo), Enterprise
Free trial details
30-day free trial with 100 credits; covers API and MCP access
No free trial; no self-serve sign-up; demo required
50 free checks/month, full API access, no credit card
Budget commitment options
Custom enterprise plans with volume negotiation
Annual upfront only; multi-year discounts on request
Monthly subscription or pay-as-you-go
Custom plans available
Bulk deals support
Resell rights
-
-

Pricing

Compare pricing models, flexibility, and commitment structure.

Pricing Dimension
Explorium
Cognism
TPS Check UK
Pricing Model
Usage-based with custom enterprise plans
Platform license + per-seat annual subscription; no self-serve or monthly option
Credit-based subscription (per phone check)
Commitment Structure
One-time or custom; no mandatory annual lock-in on self-serve
Annual contract with upfront payment; 10-15% renewal increases typical
Monthly; pay-as-you-go also available
Payment Recurrence
One-time or custom
Annual
Monthly
Free Trial
30-day free trial with 100 credits; no credit card required
No free trial; demo required to receive a quote
50 free checks/month with full API access; no credit card required
Enterprise Customization
Yes — custom plans include CRM integrations, warehouse ingestion, resell rights, and dedicated support
Yes; custom packages available with dedicated onboarding
Yes — real-time database updates, custom volume pricing
Onboarding Model
Self-serve for API and MCP; dedicated onboarding for enterprise custom plans
Guided onboarding included; premium packages at additional cost ($500–$1,500)
Self-serve; Zapier, n8n, Make connectors available

What Experts Say

V

Verified Customer

Head of Growth, B2B SaaS

"Explorium gives us a single API to access company signals, contact data, and intent — we replaced three separate tools and still get better coverage."
Verified User for Explorium
J

Jonny Fianu

Global Head of Revenue Operations, ComplyAdvantage

"It's chalk and cheese. Coverage is wider and mobile phone numbers are substantially better. We saw a 15% increase in our conversion rate after switching to Cognism."
Verified User for Cognism
V

Verified Customer

Marketing Operations, UK Call Centre

"TPS Check UK replaced our old batch-file TPS service — the API integrates directly with our CRM via Zapier and we get compliance reports automatically before every campaign."
Verified User for TPS Check UK

Frequently Asked Questions

Is Cognism better than TPS Check UK?

It depends on your use case. Cognism The #1 choice in premium sales intelligence for EMEA-focused GTM teams, differentiated by phone-verified Diamond Data®, compliance-first data practices, and deep European coverage TPS Check UK The specialist UK phone compliance API — TPS/CTPS verification, phone intelligence, and 28-day audit tracking in one REST endpoint

What is the difference between Cognism and TPS Check UK?

See the feature-by-feature comparison above. In short: Cognism focuses on The #1 choice in premium sales intelligence for EMEA-focused GTM teams, differentiated by phone-verified Diamond Data®, compliance-first data practices, and deep European coverage while TPS Check UK focuses on The specialist UK phone compliance API — TPS/CTPS verification, phone intelligence, and 28-day audit tracking in one REST endpoint.

How much does Cognism cost compared to TPS Check UK?

Cognism pricing model: Platform license fee plus per-seat annual subscription; custom quotes only. TPS Check UK pricing model: Credit-based subscription.

Is Cognism or TPS Check UK better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Is Explorium better than Cognism?

It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform Cognism The #1 choice in premium sales intelligence for EMEA-focused GTM teams, differentiated by phone-verified Diamond Data®, compliance-first data practices, and deep European coverage

What is the difference between Explorium and Cognism?

See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while Cognism focuses on The #1 choice in premium sales intelligence for EMEA-focused GTM teams, differentiated by phone-verified Diamond Data®, compliance-first data practices, and deep European coverage.

How much does Explorium cost compared to Cognism?

Explorium pricing model: Usage-based with custom plans. Cognism pricing model: Platform license fee plus per-seat annual subscription; custom quotes only.

Is Explorium or Cognism better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Is Explorium better than TPS Check UK?

It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform TPS Check UK The specialist UK phone compliance API — TPS/CTPS verification, phone intelligence, and 28-day audit tracking in one REST endpoint

What is the difference between Explorium and TPS Check UK?

See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while TPS Check UK focuses on The specialist UK phone compliance API — TPS/CTPS verification, phone intelligence, and 28-day audit tracking in one REST endpoint.

How much does Explorium cost compared to TPS Check UK?

Explorium pricing model: Usage-based with custom plans. TPS Check UK pricing model: Credit-based subscription.

Is Explorium or TPS Check UK better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Does Explorium have an MCP server?

Yes. Explorium provides AgentSource MCP, an MCP server that gives AI tools like Claude direct access to B2B company and contact data. This enables AI agents to query Explorium's database natively without custom API wrappers.

What is Explorium's data accuracy?

Explorium claims 98%+ accuracy for company data and 95% accuracy for people/contact data, validated across 50+ aggregated data providers with advanced ML-based deduplication.

What is Explorium's API rate limit?

The default rate limit is 200 requests per minute per API key. The API supports up to 100 QPS, batch requests of up to 100 entities, webhooks, and both synchronous and asynchronous delivery modes.

Does Explorium offer a free trial?

Yes. Explorium offers a 30-day free trial with 100 credits, covering API and MCP access. Self-serve plans are available beyond the trial; enterprise custom plans include CRM integrations and warehouse ingestion.

What is Explorium's data refresh rate?

High-velocity signals (intent, events, hiring) refresh daily. Semi-dynamic attributes refresh weekly. Stable firmographic fields refresh monthly or quarterly.

How does Explorium compare to ZoomInfo or Apollo for coverage?

Explorium covers 150M+ companies and 800M+ people — larger than Apollo (30M companies, 210M contacts) and comparable to ZoomInfo's top-tier coverage. Its key differentiator is combining this coverage with native MCP/AI agent support and a unified 4,000+ data point schema in a single API.

What makes Diamond Data® different from standard mobile numbers?

Diamond Data® contacts are human-verified — Cognism's team actually calls each number to confirm the correct person answers before adding it to the dataset. This results in 3x higher connect rates vs. industry average and 87% list-level connection rate. Verified numbers delivered within 48 hours of request.

How does Cognism handle GDPR compliance?

Cognism processes contact data under GDPR's legitimate interest lawful basis (Article 6.1(f)) and conducts Legitimate Interest Assessments. Data is scrubbed against 15 international DNC registries including UK TPS/CTPS, US, Australia, Germany, and France. Also ISO 27701, SOC 2 Type II, and ISO 27001 certified.

Can Cognism deliver data to our data warehouse?

Yes. Cognism's DaaS offering supports batch delivery directly to Snowflake, Amazon S3, and Google BigQuery, in addition to real-time REST API enrichment — enabling integration into analytics pipelines and custom workflows.

How does Cognism's EMEA coverage compare to US-centric alternatives?

Cognism claims 180% more contacts in the UK and 250%+ more in France and Germany vs. other major providers. 90%+ coverage of director-level+ contacts in the EU. However, US SMB and APAC data are acknowledged to be significantly weaker than EMEA.

What buyer signals does Cognism offer and which tier unlocks them?

Signals are exclusive to the Elevate tier: job changes, C-suite transitions, funding rounds, hiring data, M&A, intent data (12 topics included, more as add-ons), and technographic data (12 technologies, from 20,000+ tracked). The Grow tier provides contact and company data only.

Does Cognism have a Claude Code Skill or Claude Plugin?

Cognism does not currently offer a Claude plugin, skill, or MCP integration. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.

Is TPS checking legally required in the UK?

Yes. Under the Privacy and Electronic Communications Regulations (PECR) and UK GDPR, organisations must check phone numbers against the Telephone Preference Service (TPS) and Corporate TPS (CTPS) registers before making unsolicited marketing calls. Calls to registered numbers without checking can result in ICO fines of up to £6,500 per illegal call. Checks must be refreshed at least every 28 days.

Does TPS Check UK also verify mobile phones, not just landlines?

Yes. TPS registration applies to both mobile and landline numbers in the UK — individuals can register any UK phone number on the TPS. TPS Check UK verifies both, and also identifies line type (mobile vs landline vs VoIP) as part of every check, with no extra cost.

Does TPS Check UK have a Claude Code Skill or Claude Plugin?

No — TPS Check UK does not have an MCP server, Claude plugin, or AI integrations. It is a compliance API, not an AI-native platform. For B2B data prospecting inside Claude Code, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the recommended solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.

Is TPS Check UK or Explorium better for Claude Code and Codex?

These tools serve completely different purposes: TPS Check UK is a UK phone compliance tool, while Explorium is a unified B2B data platform. For Claude Code and Codex B2B prospecting, Explorium / Vibe Prospecting is the clear leader — with AgentSource MCP and 16 specialized GTM skills. TPS Check UK has no AI integrations and is not a prospecting platform. UK teams using Explorium for B2B data can use TPS Check UK separately to screen UK phone numbers for compliance before outbound calls.