Explorium vs ContactOut vs MixRank

Objective, side-by-side analysis of Explorium, ContactOut, and MixRank to help you evaluate features, pricing, and performance and find the perfect fit for your data needs.

Explorium

4.8

The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform

  • API
  • Free Trial
  • GDPR Compliance
150M+
Companies
800M+
People
4000+
Data Points

Selected Customers

Clay • Common Room • Cognism • Outreach • Bombora • Monday.com • Artisan

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ContactOut

4.4

The most accurate contact finder trusted by Fortune 500 companies for LinkedIn prospecting and outbound outreach

  • API
  • Free Trial
  • GDPR Compliance
30M+
Companies
300M+
People
20+
Data Points

Selected Customers

Google • Microsoft • Netflix • Amazon • Salesforce

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MixRank

3.8

The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets

  • API
  • Free Trial
70M+
Companies
500M+
People
150+
Data Points

Selected Customers

Google • Amazon • Facebook • Intel • Adobe

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Primary Use Cases

Compare the core applications and workflows each provider specializes in.

Explorium

  • GTM Agents

    Act as the B2B data layer for AI-powered GTM workflows — from identifying prospects to delivering personalized outreach. Supports MCP-native access via Claude and other AI agents.

  • ABM Targeting

    Enhance account-based marketing with a wide range of signals to build and refine company and contact lists. Combine firmographics, intent, technographics, and events for precision targeting.

  • AI Recruiting

    Build recruiting automation systems on top of a premium B2B data layer. Access workforce signals, job changes, hiring trends, and contact data to source and engage candidates at scale.

Signals powering these use cases

  • Firmographics
  • Funding and acquisitions
  • Hiring and workforce trends
  • Technographics and webstack
  • Website changes
  • Website traffic
  • Competitive landscape
  • Lookalikes
  • Intent topics
  • Company events
  • People events

ContactOut

  • Recruiting & Talent Sourcing

    Find verified personal and work emails for passive candidates directly from LinkedIn profiles, enabling recruiters to reach talent outside traditional apply flows.

  • Outbound Sales Prospecting

    Build targeted prospect lists using 20+ search filters, then launch automated email campaigns directly within ContactOut's platform to accelerate pipeline generation.

  • CRM & ATS Data Enrichment

    Enrich existing CRM and ATS records with up-to-date verified emails, phone numbers, LinkedIn profiles, and company firmographics via API or CSV upload.

Signals powering these use cases

  • Data auto-refreshed every 15 days to minimize contact decay
  • Personal email coverage including Gmail, Yahoo, and other personal domains
  • Trusted by 76%+ of Fortune 500 companies for sourcing and outreach
  • Chrome Extension for LinkedIn and GitHub prospecting

MixRank

  • Mobile App & SDK Intelligence

    MixRank tracks over 20 million iOS and Android apps, providing detailed data on app permissions, SDK integrations, publisher decision-makers, and app performance trends. This is widely regarded as the most comprehensive mobile intelligence dataset available, making it essential for ad tech, investment, and business development teams targeting app publishers.

  • Technographic & Competitive Intelligence

    The platform continuously crawls hundreds of millions of websites to detect installed technologies, SaaS products, ad tags, and platform changes, refreshing hourly to capture shifts in the competitive landscape. Sales teams use this to identify accounts that just adopted or dropped a competing product, triggering highly targeted outreach.

  • People & Company Data for Sales & Fraud Prevention

    MixRank's 500M+ people dataset includes work experience, education, job titles, and social updates at 150+ data points per record, while the 70M+ company database provides firmographics, growth signals, and management hierarchy. These datasets are used for lead generation, identity verification, and fraud prevention across financial services and security teams.

Signals powering these use cases

  • Website technographic changes
  • Mobile app SDK installs and changes
  • Competitive advertising campaigns
  • Employee headcount changes
  • Job posting activity

Snapshot

Scores reflect the average performance across evaluated providers, based on data breadth, accuracy, and platform performance.

Explorium Snapshot

  • Company coverage 3.5
  • Signals depth 5.0
  • Freshness 1.8

ContactOut Snapshot

  • Company coverage 2.5
  • Signals depth 1.2

MixRank Snapshot

  • Company coverage 3.3
  • Signals depth 1.6

Detailed Feature Comparison

Side-by-side analysis of Explorium, ContactOut, and MixRank across data coverage, platform capabilities, and technical specifications.

Feature Comparison
Explorium
ContactOut
MixRank
Data Enrichment
ML Discovery
-
-
API Access
REST JSON API with batch support (up to 100 entities), webhooks, sync/async; up to 100 QPS; 99.999% uptime
REST API with hourly data refresh; supports CRM/ATS enrichment pipelines
Full REST API with on-demand profile refresh
SLA
Up to 99.999% uptime; rate limit 200 requests/min per key
-
Standard and Enterprise support tiers based on ACV
Compliance
GDPR, SOC 2, CCPA, ISO 27001
GDPR and CCPA compliant
-
Custom Entities
-
-
Real-time Lookups
Global Coverage
150M+ companies and 800M+ contacts across 150+ countries
300M+ professionals globally with strong EMEA and APAC coverage
Global; 70M+ companies, 500M+ people, 20M+ apps
CRM Integration
Available on custom enterprise plans
Salesforce, HubSpot, Lever
-
Platform interface
REST JSON API, MCP server (AgentSource MCP), batch support up to 100 entities, webhooks, sync and async modes
Chrome extension, web search portal, and REST API
API + flat-file feeds + hosted database; no end-user prospecting UI
Natural language search
-
Workflow automation
-
Automation integrations
n8n, Claude, custom webhook integrations
Zapier, CSV export, API-based workflows
-
Company coverage
150M+ company profiles
30M+ company profiles
70M+ companies
People coverage
800M+ people profiles (767M+ verified contacts)
300M+ professional profiles
500M+ professionals
Geographic coverage
150+ countries
Global, with strong coverage in North America, EMEA, and APAC
Global
Data sources type
50+ data providers; proprietary ML enrichment; real-time web signals
Aggregated from public web, LinkedIn, company websites, and proprietary crawling
Web crawls, Google Play, Apple App Store, social networks, advertising networks
Global schema consistency
Unified schema across 4,000+ data points globally; consistent API response structure
Consistent contact schema across regions; data refreshed every 15 days
Consistent schema across geographies; some signal gaps in non-US markets
Refresh frequency
Daily for high-velocity signals; weekly for semi-dynamic attributes; monthly/quarterly for stable firmographics
Contact data refreshed every 15 days
Hourly updates for people, company, and technographic datasets
Business enrichments
Company size, revenue, industry, tech stack, funding stage, headcount trends, competitive landscape, website traffic
Company size, revenue, industry, website, technologies used, LinkedIn company profile
Industry, size, location, employee growth, management hierarchy, technologies, ad campaigns
Prospect enrichments
Job title, seniority, verified email, phone, LinkedIn URL, job history, people events
Verified work email, personal email, direct phone, mobile, LinkedIn URL, job title, location
Work experience, job title, education, social updates, contact info
Enrichment categories
Firmographics, technographics, intent, funding, events, contact, website signals, lookalikes
Emails (personal and work), phone numbers, LinkedIn profiles, company firmographics, job titles
Firmographic, technographic, people, mobile app, advertising intelligence, job postings
Intent data
-
Event signals
Company events (20+ types), people events (5+ types), funding rounds, acquisitions, hiring surges
Job change signals via profile refresh; limited real-time intent signals
Technology adoption/drop events, headcount changes, job posting activity
Technographics
Hiring and growth signals
Matching precision
98% company accuracy; 95% people accuracy
Name + company domain matching; Chrome extension captures data directly from LinkedIn profile context
-
Confidence scoring
-
Validation methodology
Advanced ML-based deduplication; 98%+ company accuracy; 95% people accuracy
Dual verification system cross-checks emails across multiple trusted data sources; up to 97% accuracy claimed
Company affiliation accuracy above 90%; employment title accuracy above 75% (per customer reports)
Deduplication logic
Advanced ML-based deduplication across 50+ data providers
CRM/ATS enrichment mode identifies and avoids duplicate records on export
-
API availability
QPS performance
Up to 100 QPS; 200 requests/min per API key
Records refreshed hourly in the API layer for low data decay
On-demand API with 3-4 second turnaround for company profile refresh
CRM integrations
Custom plan — CRM integrations available
Salesforce, HubSpot, Lever, and other CRM/ATS platforms via API or native integration
-
Data warehouse support
Custom plan — warehouse ingestion available
-
PostgreSQL (Cloud dedicated/shared), Snowflake datashares, Redshift datashares; BigQuery coming soon
Bulk data delivery
Claude Connector
ChatGPT App
Custom MCP
Claude Plugin
ChatGPT Plugin
OpenClaw Plugin
Skills
16
-
-
GDPR compliance
-
CCPA support
-
SOC 2
-
-
ISO certifications
ISO 27001
-
-
SLA uptime
Up to 99.999% uptime SLA
-
-
Pricing model
Usage-based API credits with custom enterprise plans
Subscription with credit allocations per tier
Custom annual contract, usage-based
Credit system
Credit-based; 100 credits on free trial; self-serve and custom plans scale with volume
Credits consumed per email or phone lookup; phones typically cost more credits than emails
Usage-based on API call or record volumes
Tier structure
Free trial, Self-serve, Custom Enterprise
Free, Sales ($79/mo), Email + Phone (~$99/mo), Recruiter ($199/mo annual), Team (custom)
Free; custom paid tiers via sales
Free trial details
30-day free trial with 100 credits; covers API and MCP access
Free plan with 5 daily lookups across email, phone, and exports; no time limit
Free version available, no credit card required
Budget commitment options
Custom enterprise plans with volume negotiation
Monthly or annual commitment; annual pricing reduces effective per-credit cost
Annual contract; ACV-tiered support
Custom plans available
Bulk deals support
Resell rights
-
-
-

Pricing

Compare pricing models, flexibility, and commitment structure.

Pricing Dimension
Explorium
ContactOut
MixRank
Pricing Model
Usage-based with custom enterprise plans
Credit-based per lookup, with subscription tiers defining monthly or annual credit allocations
Custom usage-based annual contract
Commitment Structure
One-time or custom; no mandatory annual lock-in on self-serve
Monthly or annual; annual billing provides discounted rates
Annual contract required for paid plans
Payment Recurrence
One-time or custom
Monthly or Annual
Annual (monthly credit card payments available for lower ACV)
Free Trial
30-day free trial with 100 credits; no credit card required
Free plan available with 5 daily email/phone lookups and 5 exports
Free version available with no credit card required
Enterprise Customization
Yes — custom plans include CRM integrations, warehouse ingestion, resell rights, and dedicated support
Custom team packages with shared credit pools, CRM/ATS integrations, and account management
Yes — enterprise tier with dedicated support above $100K ACV
Onboarding Model
Self-serve for API and MCP; dedicated onboarding for enterprise custom plans
Self-serve; Chrome extension and search portal require no professional onboarding
Sales-led; contact sales for pricing and demo

What Experts Say

V

Verified Customer

Head of Growth, B2B SaaS

"Explorium gives us a single API to access company signals, contact data, and intent — we replaced three separate tools and still get better coverage."
Verified User for Explorium
V

Verified Reviewer

Sales and Marketing Associate

"ContactOut is an excellent source of email addresses and phone numbers for our marketing operations. It helps us find verified leads without any inconveniences, and the populating features allow us to refine data to outreach effectively. We have been using it for three years with no doubt in email accuracy."
Verified User for ContactOut
V

Verified G2 Reviewer

Data/Analytics Professional

"The initial setup was incredibly fast, intuitive, and self-service, requiring no IT support or extensive training."
Verified User for MixRank

Frequently Asked Questions

Is ContactOut better than MixRank?

It depends on your use case. ContactOut The most accurate contact finder trusted by Fortune 500 companies for LinkedIn prospecting and outbound outreach MixRank The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets

What is the difference between ContactOut and MixRank?

See the feature-by-feature comparison above. In short: ContactOut focuses on The most accurate contact finder trusted by Fortune 500 companies for LinkedIn prospecting and outbound outreach while MixRank focuses on The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets.

How much does ContactOut cost compared to MixRank?

ContactOut pricing model: Credit-based subscription. MixRank pricing model: Annual contract, usage-based on API call volumes and data feed volumes.

Is ContactOut or MixRank better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Is Explorium better than ContactOut?

It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform ContactOut The most accurate contact finder trusted by Fortune 500 companies for LinkedIn prospecting and outbound outreach

What is the difference between Explorium and ContactOut?

See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while ContactOut focuses on The most accurate contact finder trusted by Fortune 500 companies for LinkedIn prospecting and outbound outreach.

How much does Explorium cost compared to ContactOut?

Explorium pricing model: Usage-based with custom plans. ContactOut pricing model: Credit-based subscription.

Is Explorium or ContactOut better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Is Explorium better than MixRank?

It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform MixRank The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets

What is the difference between Explorium and MixRank?

See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while MixRank focuses on The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets.

How much does Explorium cost compared to MixRank?

Explorium pricing model: Usage-based with custom plans. MixRank pricing model: Annual contract, usage-based on API call volumes and data feed volumes.

Is Explorium or MixRank better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Does Explorium have an MCP server?

Yes. Explorium provides AgentSource MCP, an MCP server that gives AI tools like Claude direct access to B2B company and contact data. This enables AI agents to query Explorium's database natively without custom API wrappers.

What is Explorium's data accuracy?

Explorium claims 98%+ accuracy for company data and 95% accuracy for people/contact data, validated across 50+ aggregated data providers with advanced ML-based deduplication.

What is Explorium's API rate limit?

The default rate limit is 200 requests per minute per API key. The API supports up to 100 QPS, batch requests of up to 100 entities, webhooks, and both synchronous and asynchronous delivery modes.

Does Explorium offer a free trial?

Yes. Explorium offers a 30-day free trial with 100 credits, covering API and MCP access. Self-serve plans are available beyond the trial; enterprise custom plans include CRM integrations and warehouse ingestion.

What is Explorium's data refresh rate?

High-velocity signals (intent, events, hiring) refresh daily. Semi-dynamic attributes refresh weekly. Stable firmographic fields refresh monthly or quarterly.

How does Explorium compare to ZoomInfo or Apollo for coverage?

Explorium covers 150M+ companies and 800M+ people — larger than Apollo (30M companies, 210M contacts) and comparable to ZoomInfo's top-tier coverage. Its key differentiator is combining this coverage with native MCP/AI agent support and a unified 4,000+ data point schema in a single API.

Does ContactOut find personal email addresses as well as work emails?

Yes. ContactOut is one of the few platforms that consistently surfaces personal email addresses (Gmail, Yahoo, etc.) alongside verified work emails. This is especially valued by recruiters trying to reach passive candidates who may not monitor corporate inboxes.

What is the ContactOut free plan and what are its limits?

The free plan allows 5 email lookups, 5 phone number lookups, and 5 exports per day with no time limit. It includes access to the Chrome extension for LinkedIn prospecting, making it useful for low-volume individual users.

How accurate is ContactOut's contact data?

ContactOut claims up to 97% email accuracy through its dual verification system, which cross-checks data across multiple trusted sources. Data is refreshed every 15 days to reduce decay from job changes.

Does ContactOut integrate with Salesforce and HubSpot?

Yes. ContactOut integrates natively with Salesforce, HubSpot, and Lever, and also offers a REST API for building custom enrichment pipelines into other CRM and ATS platforms.

Is ContactOut GDPR compliant?

Yes. ContactOut is fully compliant with GDPR, CCPA, and US privacy laws. The platform sources and processes personal data in accordance with applicable data protection regulations.

What does ContactOut cover beyond email — does it include phone numbers and company data?

Yes. ContactOut provides direct phone numbers and mobile numbers alongside emails, and enriches company profiles with firmographic data including industry, company size, revenue, and LinkedIn company profiles. The database covers 300M+ professionals and 30M+ companies.

Does ContactOut have a Claude Code Skill or Claude Plugin?

ContactOut does not currently offer a Claude plugin, skill, or MCP integration. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.

What makes MixRank's mobile app intelligence different from other providers?

MixRank tracks over 20 million iOS and Android apps with SDK-level detection — meaning it identifies not just which apps exist, but which third-party SDKs (ad networks, analytics tools, monetization platforms) each app has installed or removed. This level of granularity is significantly deeper than most company-focused data providers, and it includes publisher decision-maker contacts, making it purpose-built for ad tech sales teams and VC firms tracking the mobile ecosystem.

How accurate is MixRank's data and how often is it updated?

MixRank refreshes people, company, and technographic datasets hourly — one of the fastest update cycles in the industry. Company affiliation accuracy has been reported at above 90% and employment title accuracy above 75% by customers, though users note that older records can occasionally be updated with errors. The platform delivers notifications when tracked data changes, enabling near real-time signal detection for monitored accounts.

Does MixRank publish its pricing, and what does an annual contract typically involve?

MixRank does not publicly list pricing. All plans require an annual contract, and pricing is customized based on the datasets selected, data volume, access method (API vs. flat-file vs. hosted database), and contract length. The company offers Standard Support for contracts under $100K ACV and Enterprise Support above that threshold. Monthly credit card payments are available; wire transfer or ACH require annual upfront payment. Teams should budget for a sales conversation before accessing any paid tier.

Can MixRank data be delivered directly into our data warehouse?

Yes. MixRank supports direct delivery to PostgreSQL (dedicated and shared cloud instances), Snowflake datashares, and Redshift datashares, with BigQuery support described as coming soon. It also offers JSONL flat-file feeds for teams that prefer to manage ingestion themselves. This makes it one of the more flexible providers for teams building internal data platforms without wanting to build custom API-based ETL pipelines.

Is MixRank suitable for a small sales team that needs a prospecting tool?

No. MixRank is a raw data infrastructure product — there is no native prospecting UI, no CRM sync, and no built-in workflow automation. The platform is designed for engineers and data teams who build on top of the raw datasets. Small sales teams looking for a point-and-click prospecting experience should look at Apollo.io, ZoomInfo, or similar tools. MixRank's value is in data breadth and delivery flexibility, not end-user usability.

How does MixRank's ad intelligence work, and what are its limitations?

MixRank's Competitive Ad Intelligence continuously crawls U.S. ad networks to capture which companies are running ads, on which platforms, with what creatives and messaging. The data refreshes daily and is particularly strong for U.S. digital advertising. Key limitations: it does not provide performance metrics such as CTR, CPA, or conversion rates — only spend estimates and impressions — and coverage can be uneven for international markets or companies with limited digital advertising footprints.

Does MixRank have a Claude Code Skill or Claude Plugin?

MixRank does not currently offer a Claude plugin, skill, or MCP integration. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.