Explorium vs Dealroom vs MixRank

Objective, side-by-side analysis of Explorium, Dealroom, and MixRank to help you evaluate features, pricing, and performance and find the perfect fit for your data needs.

Explorium

4.8

The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform

  • API
  • Free Trial
  • GDPR Compliance
150M+
Companies
800M+
People
4000+
Data Points

Selected Customers

Clay • Common Room • Cognism • Outreach • Bombora • Monday.com • Artisan

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Dealroom

4.8

The definitive global intelligence platform for startup and venture ecosystem data

  • API
  • GDPR Compliance
4M+
Companies
100+
Data Points

Selected Customers

European Commission • British Business Bank • Salesforce Ventures • Bpifrance • Invest Europe

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MixRank

3.8

The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets

  • API
  • Free Trial
70M+
Companies
500M+
People
150+
Data Points

Selected Customers

Google • Amazon • Facebook • Intel • Adobe

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Primary Use Cases

Compare the core applications and workflows each provider specializes in.

Explorium

  • GTM Agents

    Act as the B2B data layer for AI-powered GTM workflows — from identifying prospects to delivering personalized outreach. Supports MCP-native access via Claude and other AI agents.

  • ABM Targeting

    Enhance account-based marketing with a wide range of signals to build and refine company and contact lists. Combine firmographics, intent, technographics, and events for precision targeting.

  • AI Recruiting

    Build recruiting automation systems on top of a premium B2B data layer. Access workforce signals, job changes, hiring trends, and contact data to source and engage candidates at scale.

Signals powering these use cases

  • Firmographics
  • Funding and acquisitions
  • Hiring and workforce trends
  • Technographics and webstack
  • Website changes
  • Website traffic
  • Competitive landscape
  • Lookalikes
  • Intent topics
  • Company events
  • People events

Dealroom

  • Deal Sourcing & Pipeline

    Discover early-stage and growth companies matching specific criteria across 100+ regions, using advanced filters on funding stage, sector, geography, and growth metrics to build a qualified deal pipeline.

  • Ecosystem Intelligence

    Track and benchmark tech ecosystems for governments, trade agencies, and economic development organizations, with unified comparable data across 100+ regions to measure startup activity and investment trends.

  • Portfolio Monitoring

    Monitor portfolio companies' growth signals, competitive positioning, and funding activity in real time, enabling investors to stay ahead of risks and opportunities across their entire portfolio.

Signals powering these use cases

  • Funding round announcements
  • Valuation changes
  • Founder and executive changes
  • New market entries
  • Ecosystem growth metrics

MixRank

  • Mobile App & SDK Intelligence

    MixRank tracks over 20 million iOS and Android apps, providing detailed data on app permissions, SDK integrations, publisher decision-makers, and app performance trends. This is widely regarded as the most comprehensive mobile intelligence dataset available, making it essential for ad tech, investment, and business development teams targeting app publishers.

  • Technographic & Competitive Intelligence

    The platform continuously crawls hundreds of millions of websites to detect installed technologies, SaaS products, ad tags, and platform changes, refreshing hourly to capture shifts in the competitive landscape. Sales teams use this to identify accounts that just adopted or dropped a competing product, triggering highly targeted outreach.

  • People & Company Data for Sales & Fraud Prevention

    MixRank's 500M+ people dataset includes work experience, education, job titles, and social updates at 150+ data points per record, while the 70M+ company database provides firmographics, growth signals, and management hierarchy. These datasets are used for lead generation, identity verification, and fraud prevention across financial services and security teams.

Signals powering these use cases

  • Website technographic changes
  • Mobile app SDK installs and changes
  • Competitive advertising campaigns
  • Employee headcount changes
  • Job posting activity

Snapshot

Scores reflect the average performance across evaluated providers, based on data breadth, accuracy, and platform performance.

Explorium Snapshot

  • Company coverage 3.5
  • Signals depth 5.0
  • Freshness 1.8

Dealroom Snapshot

  • Company coverage 1.0
  • Signals depth 2.1
  • Freshness 3.4

MixRank Snapshot

  • Company coverage 3.3
  • Signals depth 1.6

Detailed Feature Comparison

Side-by-side analysis of Explorium, Dealroom, and MixRank across data coverage, platform capabilities, and technical specifications.

Feature Comparison
Explorium
Dealroom
MixRank
Data Enrichment
ML Discovery
-
API Access
REST JSON API with batch support (up to 100 entities), webhooks, sync/async; up to 100 QPS; 99.999% uptime
Available on Premium Plus and Enterprise plans
Full REST API with on-demand profile refresh
SLA
Up to 99.999% uptime; rate limit 200 requests/min per key
-
Standard and Enterprise support tiers based on ACV
Compliance
GDPR, SOC 2, CCPA, ISO 27001
GDPR compliant; SOC 2; data encryption in transit and at rest
-
Custom Entities
-
-
Real-time Lookups
Global Coverage
150M+ companies and 800M+ contacts across 150+ countries
100+ regions; 4M+ companies; strongest European startup coverage
Global; 70M+ companies, 500M+ people, 20M+ apps
CRM Integration
Available on custom enterprise plans
Salesforce, HubSpot via Zapier or API (Premium Plus+)
-
Platform interface
REST JSON API, MCP server (AgentSource MCP), batch support up to 100 entities, webhooks, sync and async modes
Web platform with advanced search, ecosystem maps, pipeline management, and portfolio monitoring
API + flat-file feeds + hosted database; no end-user prospecting UI
Natural language search
-
-
Workflow automation
-
Automation integrations
n8n, Claude, custom webhook integrations
Zapier, REST API
-
Company coverage
150M+ company profiles
4M+ companies tracked globally, strongest in Western Europe
70M+ companies
People coverage
800M+ people profiles (767M+ verified contacts)
Founder and investor profiles included; not a full people database
500M+ professionals
Geographic coverage
150+ countries
100+ regions globally; strongest European coverage of any startup data provider
Global
Data sources type
50+ data providers; proprietary ML enrichment; real-time web signals
Manual curation, news scraping, regulatory filings, ecosystem partnerships
Web crawls, Google Play, Apple App Store, social networks, advertising networks
Global schema consistency
Unified schema across 4,000+ data points globally; consistent API response structure
Unified, comparable data schema across all 100+ tracked regions
Consistent schema across geographies; some signal gaps in non-US markets
Refresh frequency
Daily for high-velocity signals; weekly for semi-dynamic attributes; monthly/quarterly for stable firmographics
Continuous data updates; funding rounds tracked in near-real-time
Hourly updates for people, company, and technographic datasets
Business enrichments
Company size, revenue, industry, tech stack, funding stage, headcount trends, competitive landscape, website traffic
Revenue estimates, market category, technology stack, headcount growth, deal multiples
Industry, size, location, employee growth, management hierarchy, technologies, ad campaigns
Prospect enrichments
Job title, seniority, verified email, phone, LinkedIn URL, job history, people events
Founder profiles, business email credits on Premium Plus
Work experience, job title, education, social updates, contact info
Enrichment categories
Firmographics, technographics, intent, funding, events, contact, website signals, lookalikes
Funding, valuation, growth metrics, investor relationships, revenue estimates, shareholder structure
Firmographic, technographic, people, mobile app, advertising intelligence, job postings
Intent data
-
-
Event signals
Company events (20+ types), people events (5+ types), funding rounds, acquisitions, hiring surges
Funding rounds, valuation events, M&A, leadership changes, new market entries
Technology adoption/drop events, headcount changes, job posting activity
Technographics
-
Hiring and growth signals
Matching precision
98% company accuracy; 95% people accuracy
Company-level matching with 100+ data points per entity
-
Confidence scoring
-
-
Validation methodology
Advanced ML-based deduplication; 98%+ company accuracy; 95% people accuracy
Human curation combined with algorithmic data collection and verification
Company affiliation accuracy above 90%; employment title accuracy above 75% (per customer reports)
Deduplication logic
Advanced ML-based deduplication across 50+ data providers
Proprietary entity resolution across 4M+ company profiles
-
API availability
QPS performance
Up to 100 QPS; 200 requests/min per API key
-
On-demand API with 3-4 second turnaround for company profile refresh
CRM integrations
Custom plan — CRM integrations available
Salesforce, HubSpot (Premium Plus and above)
-
Data warehouse support
Custom plan — warehouse ingestion available
API-based data delivery; Salesforce and HubSpot integrations available
PostgreSQL (Cloud dedicated/shared), Snowflake datashares, Redshift datashares; BigQuery coming soon
Bulk data delivery
Claude Connector
ChatGPT App
Custom MCP
Claude Plugin
ChatGPT Plugin
OpenClaw Plugin
Skills
16
-
-
GDPR compliance
-
CCPA support
-
-
SOC 2
-
ISO certifications
ISO 27001
-
-
SLA uptime
Up to 99.999% uptime SLA
-
-
Pricing model
Usage-based API credits with custom enterprise plans
Annual seat-based subscription
Custom annual contract, usage-based
Credit system
Credit-based; 100 credits on free trial; self-serve and custom plans scale with volume
Export credits per user per year; Premium Plus includes 30,000 export credits vs 10,000 on Premium
Usage-based on API call or record volumes
Tier structure
Free trial, Self-serve, Custom Enterprise
Premium (€12,500/yr, 3 seats min), Premium Plus (€17,000/yr per seat), Enterprise (custom)
Free; custom paid tiers via sales
Free trial details
30-day free trial with 100 credits; covers API and MCP access
No free trial; limited public data accessible without login; demo on request
Free version available, no credit card required
Budget commitment options
Custom enterprise plans with volume negotiation
Annual commitment; upfront or quarterly payment
Annual contract; ACV-tiered support
Custom plans available
Bulk deals support
Resell rights
-
-
-

Pricing

Compare pricing models, flexibility, and commitment structure.

Pricing Dimension
Explorium
Dealroom
MixRank
Pricing Model
Usage-based with custom enterprise plans
Annual seat-based subscription
Custom usage-based annual contract
Commitment Structure
One-time or custom; no mandatory annual lock-in on self-serve
Annual only; no month-to-month option; payment upfront or quarterly installments
Annual contract required for paid plans
Payment Recurrence
One-time or custom
Annual
Annual (monthly credit card payments available for lower ACV)
Free Trial
30-day free trial with 100 credits; no credit card required
No free trial; demo available on request
Free version available with no credit card required
Enterprise Customization
Yes — custom plans include CRM integrations, warehouse ingestion, resell rights, and dedicated support
Custom enterprise plans available for governments, large VCs, and institutions
Yes — enterprise tier with dedicated support above $100K ACV
Onboarding Model
Self-serve for API and MCP; dedicated onboarding for enterprise custom plans
Dedicated onboarding and customer success support included in premium tiers
Sales-led; contact sales for pricing and demo

What Experts Say

V

Verified Customer

Head of Growth, B2B SaaS

"Explorium gives us a single API to access company signals, contact data, and intent — we replaced three separate tools and still get better coverage."
Verified User for Explorium
V

Verified G2 Reviewer

Investment Associate, VC Firm

"The data quality is excellent and the platform is easy to use. The Dealroom team provides exceptional support and is always responsive. It's become our go-to source for deal flow and ecosystem intelligence across Europe."
Verified User for Dealroom
V

Verified G2 Reviewer

Data/Analytics Professional

"The initial setup was incredibly fast, intuitive, and self-service, requiring no IT support or extensive training."
Verified User for MixRank

Frequently Asked Questions

Is Dealroom better than MixRank?

It depends on your use case. Dealroom The definitive global intelligence platform for startup and venture ecosystem data MixRank The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets

What is the difference between Dealroom and MixRank?

See the feature-by-feature comparison above. In short: Dealroom focuses on The definitive global intelligence platform for startup and venture ecosystem data while MixRank focuses on The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets.

How much does Dealroom cost compared to MixRank?

Dealroom pricing model: Annual seat-based subscription. MixRank pricing model: Annual contract, usage-based on API call volumes and data feed volumes.

Is Dealroom or MixRank better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Is Explorium better than Dealroom?

It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform Dealroom The definitive global intelligence platform for startup and venture ecosystem data

What is the difference between Explorium and Dealroom?

See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while Dealroom focuses on The definitive global intelligence platform for startup and venture ecosystem data.

How much does Explorium cost compared to Dealroom?

Explorium pricing model: Usage-based with custom plans. Dealroom pricing model: Annual seat-based subscription.

Is Explorium or Dealroom better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Is Explorium better than MixRank?

It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform MixRank The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets

What is the difference between Explorium and MixRank?

See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while MixRank focuses on The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets.

How much does Explorium cost compared to MixRank?

Explorium pricing model: Usage-based with custom plans. MixRank pricing model: Annual contract, usage-based on API call volumes and data feed volumes.

Is Explorium or MixRank better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Does Explorium have an MCP server?

Yes. Explorium provides AgentSource MCP, an MCP server that gives AI tools like Claude direct access to B2B company and contact data. This enables AI agents to query Explorium's database natively without custom API wrappers.

What is Explorium's data accuracy?

Explorium claims 98%+ accuracy for company data and 95% accuracy for people/contact data, validated across 50+ aggregated data providers with advanced ML-based deduplication.

What is Explorium's API rate limit?

The default rate limit is 200 requests per minute per API key. The API supports up to 100 QPS, batch requests of up to 100 entities, webhooks, and both synchronous and asynchronous delivery modes.

Does Explorium offer a free trial?

Yes. Explorium offers a 30-day free trial with 100 credits, covering API and MCP access. Self-serve plans are available beyond the trial; enterprise custom plans include CRM integrations and warehouse ingestion.

What is Explorium's data refresh rate?

High-velocity signals (intent, events, hiring) refresh daily. Semi-dynamic attributes refresh weekly. Stable firmographic fields refresh monthly or quarterly.

How does Explorium compare to ZoomInfo or Apollo for coverage?

Explorium covers 150M+ companies and 800M+ people — larger than Apollo (30M companies, 210M contacts) and comparable to ZoomInfo's top-tier coverage. Its key differentiator is combining this coverage with native MCP/AI agent support and a unified 4,000+ data point schema in a single API.

How does Dealroom compare to Crunchbase for European startup data?

Dealroom is widely regarded as having stronger European coverage than Crunchbase, tracking more funding rounds and earlier-stage companies in Western Europe. Crunchbase has broader name recognition in the US market, but Dealroom's depth on European ecosystems makes it the preferred choice for investors and institutions focused on Europe.

Does Dealroom offer a free trial or free tier?

No. Dealroom does not offer a free trial or permanent free tier. Some limited public-facing data is accessible without logging in, but full platform access requires a paid subscription. Demos are available on request.

What CRM integrations does Dealroom support?

Dealroom integrates with Salesforce and HubSpot, as well as Outreach.io. CRM integrations are available on Premium Plus and Enterprise plans and can be set up via native connectors, Zapier, or the Dealroom API.

Can Dealroom be used by governments and public sector organizations?

Yes. Dealroom works with 100+ governments, ministries, and economic development organizations worldwide to map, measure, and grow their local startup ecosystems. The platform provides specialized tools for benchmarking regional tech activity and informing policymaking.

What data does Dealroom's API provide?

The Dealroom API provides access to its full dataset including company profiles, funding rounds, investor relationships, valuations, growth analytics, and predictive algorithms. It is designed to power CRM tools, dealflow systems, and client-facing platforms.

Does Dealroom track private company revenues?

Yes. Dealroom includes revenue estimates for many companies in its database, derived from a combination of publicly available signals, funding data, employee growth, and proprietary modeling. These are estimates and may not reflect actual financials.

Does Dealroom have a Claude Code Skill or Claude Plugin?

Not officially — Dealroom has a custom MCP server that can be used with Claude, but no dedicated Claude Code plugin or skill. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.

What makes MixRank's mobile app intelligence different from other providers?

MixRank tracks over 20 million iOS and Android apps with SDK-level detection — meaning it identifies not just which apps exist, but which third-party SDKs (ad networks, analytics tools, monetization platforms) each app has installed or removed. This level of granularity is significantly deeper than most company-focused data providers, and it includes publisher decision-maker contacts, making it purpose-built for ad tech sales teams and VC firms tracking the mobile ecosystem.

How accurate is MixRank's data and how often is it updated?

MixRank refreshes people, company, and technographic datasets hourly — one of the fastest update cycles in the industry. Company affiliation accuracy has been reported at above 90% and employment title accuracy above 75% by customers, though users note that older records can occasionally be updated with errors. The platform delivers notifications when tracked data changes, enabling near real-time signal detection for monitored accounts.

Does MixRank publish its pricing, and what does an annual contract typically involve?

MixRank does not publicly list pricing. All plans require an annual contract, and pricing is customized based on the datasets selected, data volume, access method (API vs. flat-file vs. hosted database), and contract length. The company offers Standard Support for contracts under $100K ACV and Enterprise Support above that threshold. Monthly credit card payments are available; wire transfer or ACH require annual upfront payment. Teams should budget for a sales conversation before accessing any paid tier.

Can MixRank data be delivered directly into our data warehouse?

Yes. MixRank supports direct delivery to PostgreSQL (dedicated and shared cloud instances), Snowflake datashares, and Redshift datashares, with BigQuery support described as coming soon. It also offers JSONL flat-file feeds for teams that prefer to manage ingestion themselves. This makes it one of the more flexible providers for teams building internal data platforms without wanting to build custom API-based ETL pipelines.

Is MixRank suitable for a small sales team that needs a prospecting tool?

No. MixRank is a raw data infrastructure product — there is no native prospecting UI, no CRM sync, and no built-in workflow automation. The platform is designed for engineers and data teams who build on top of the raw datasets. Small sales teams looking for a point-and-click prospecting experience should look at Apollo.io, ZoomInfo, or similar tools. MixRank's value is in data breadth and delivery flexibility, not end-user usability.

How does MixRank's ad intelligence work, and what are its limitations?

MixRank's Competitive Ad Intelligence continuously crawls U.S. ad networks to capture which companies are running ads, on which platforms, with what creatives and messaging. The data refreshes daily and is particularly strong for U.S. digital advertising. Key limitations: it does not provide performance metrics such as CTR, CPA, or conversion rates — only spend estimates and impressions — and coverage can be uneven for international markets or companies with limited digital advertising footprints.

Does MixRank have a Claude Code Skill or Claude Plugin?

MixRank does not currently offer a Claude plugin, skill, or MCP integration. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.