Explorium vs Demandbase vs Enrich Layer

Objective, side-by-side analysis of Explorium, Demandbase, and Enrich Layer to help you evaluate features, pricing, and performance and find the perfect fit for your data needs.

Explorium

4.8

The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform

  • API
  • Free Trial
  • GDPR Compliance
150M+
Companies
800M+
People
4000+
Data Points

Selected Customers

Clay • Common Room • Cognism • Outreach • Bombora • Monday.com • Artisan

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Demandbase

4.4

The only B2B-native DSP and ABM platform that unifies account intelligence, advertising, and sales orchestration in a single go-to-market system

  • API
  • GDPR Compliance

Selected Customers

Adobe • Salesforce • Snowflake • Coupa • Equilar

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Enrich Layer

4.8

The developer-first B2B enrichment API that replaced ProxyCurl — offering 1.2B+ profiles with real-time crawling, bulk operations, and a drop-in compatibility layer

  • API
  • Free Trial
50M+
Companies
1.2B+
People
View Provider

Primary Use Cases

Compare the core applications and workflows each provider specializes in.

Explorium

  • GTM Agents

    Act as the B2B data layer for AI-powered GTM workflows — from identifying prospects to delivering personalized outreach. Supports MCP-native access via Claude and other AI agents.

  • ABM Targeting

    Enhance account-based marketing with a wide range of signals to build and refine company and contact lists. Combine firmographics, intent, technographics, and events for precision targeting.

  • AI Recruiting

    Build recruiting automation systems on top of a premium B2B data layer. Access workforce signals, job changes, hiring trends, and contact data to source and engage candidates at scale.

Signals powering these use cases

  • Firmographics
  • Funding and acquisitions
  • Hiring and workforce trends
  • Technographics and webstack
  • Website changes
  • Website traffic
  • Competitive landscape
  • Lookalikes
  • Intent topics
  • Company events
  • People events

Demandbase

  • Account-Based Advertising

    Run hyper-targeted B2B ad campaigns via Demandbase's native DSP — the only demand-side platform built exclusively for B2B — with account-level precision and measurable pipeline attribution.

  • Intent-Driven Pipeline Prioritization

    Layer first-party site behavior with third-party intent signals to score and rank target accounts, enabling sales teams to focus on the accounts most likely to convert right now.

  • GTM Orchestration & AI Agents

    Use nine AI agents (launched 2025) to automate account research, buying group identification, and multi-channel engagement sequences — keeping marketing and sales aligned from first touch to closed-won.

Signals powering these use cases

  • First-party site behavior and web engagement
  • Third-party intent signals across the web
  • Account-level ad engagement (impressions, clicks, job role)
  • Technographic signals (tech stack detection)
  • Buying group identification and engagement scoring
  • Pipeline AI predictive account scoring

Enrich Layer

  • People & Company Enrichment

    Enrich CRM records, inbound leads, or prospect lists with structured professional data — job titles, work history, education, company size, revenue, and more — using email or LinkedIn URL as input.

  • Job Posting Intelligence

    Access real-time job posting data to identify hiring signals, understand company growth trajectories, and target accounts actively expanding in relevant functions.

  • Large-Scale Data Pipeline Enrichment

    Power ETL pipelines, AI training datasets, and analytics workflows with bulk API calls that scale to hundreds of millions of requests per month, supported by 99.9%+ uptime and webhook delivery.

Signals powering these use cases

  • Successor to ProxyCurl following LinkedIn lawsuit and shutdown in 2026
  • Provides ProxyCurl API compatibility layer — existing code works unchanged
  • Crawls approximately 1 million pages per day for real-time data freshness
  • Average API response time of ~2 seconds
  • Supports bulk operations, webhooks, and automation platform integrations

Snapshot

Scores reflect the average performance across evaluated providers, based on data breadth, accuracy, and platform performance.

Explorium Snapshot

  • Company coverage 3.5
  • Signals depth 5.0
  • Freshness 1.8

Demandbase Snapshot

  • Company coverage 4.2
  • Signals depth 3.8
  • Freshness 4.4

Enrich Layer Snapshot

  • Company coverage 3.9
  • Signals depth 1.5
  • Freshness 2.1

Detailed Feature Comparison

Side-by-side analysis of Explorium, Demandbase, and Enrich Layer across data coverage, platform capabilities, and technical specifications.

Feature Comparison
Explorium
Demandbase
Enrich Layer
Data Enrichment
ML Discovery
API Access
REST JSON API with batch support (up to 100 entities), webhooks, sync/async; up to 100 QPS; 99.999% uptime
Yes, available for programmatic data access and custom integrations
Full REST API with 21+ endpoints covering people, companies, jobs, schools, and search
SLA
Up to 99.999% uptime; rate limit 200 requests/min per key
-
99.9%+ uptime
Compliance
GDPR, SOC 2, CCPA, ISO 27001
SOC 2 Type II, ISO 27001:2022, GDPR compliant, CCPA compliant
-
Custom Entities
Real-time Lookups
Global Coverage
150M+ companies and 800M+ contacts across 150+ countries
Global account coverage; expanded international GTM support in 2024–2025
Global — LinkedIn-sourced data spanning all major markets
CRM Integration
Available on custom enterprise plans
Deep native Salesforce integration (AppExchange); HubSpot and Dynamics supported; bidirectional data sync
-
Platform interface
REST JSON API, MCP server (AgentSource MCP), batch support up to 100 entities, webhooks, sync and async modes
Web platform with account dashboards, advertising campaign management, intent insights, pipeline AI views, and 9 AI agents
API-first; no native prospecting UI — developer console and documentation portal
Natural language search
Workflow automation
Automation integrations
n8n, Claude, custom webhook integrations
Marketo, Eloqua, Pardot, Outreach, Salesloft
Webhooks, bulk operations; compatible with Make, Zapier, and similar automation platforms via REST API
Company coverage
150M+ company profiles
Millions of B2B company profiles with firmographic and technographic enrichment
50M+ company records
People coverage
800M+ people profiles (767M+ verified contacts)
Buying group member identification and contact intelligence at target accounts
1.2B+ professional profiles
Geographic coverage
150+ countries
Global coverage; expanded international presence in 2024–2025 per company announcements
Global
Data sources type
50+ data providers; proprietary ML enrichment; real-time web signals
First-party (CRM, MAP, web, chat, email/calendar) and third-party (account ID, contact ID, firmographic, technographic, intent, action signals)
LinkedIn-sourced professional data, publicly available web data, job board aggregation
Global schema consistency
Unified schema across 4,000+ data points globally; consistent API response structure
Unified account data graph normalizes first- and third-party data into a consistent account intelligence layer
Unified JSON schema across all endpoints
Refresh frequency
Daily for high-velocity signals; weekly for semi-dynamic attributes; monthly/quarterly for stable firmographics
Real-time for first-party signals; continuous for third-party intent; account scores updated regularly
Real-time on-demand crawling; ~1M pages crawled per day
Business enrichments
Company size, revenue, industry, tech stack, funding stage, headcount trends, competitive landscape, website traffic
Company size, revenue, industry, tech stack, intent topics, predictive account scores
Industry, company size, revenue, funding, founding date, hiring activity, technologies, locations
Prospect enrichments
Job title, seniority, verified email, phone, LinkedIn URL, job history, people events
Buying group member identification, contact titles, job roles, engagement history
Job title, work history, education, skills, LinkedIn URL, email (where available)
Enrichment categories
Firmographics, technographics, intent, funding, events, contact, website signals, lookalikes
Firmographics, technographics, intent data, account scoring, buying group intelligence, ad engagement signals
People profiles, company firmographics, job postings, school/education data, work history
Intent data
Event signals
Company events (20+ types), people events (5+ types), funding rounds, acquisitions, hiring surges
First-party site visits, content downloads, form fills, ad engagement; third-party web research and content consumption
Job posting activity as hiring/growth signal
Technographics
Hiring and growth signals
Matching precision
98% company accuracy; 95% people accuracy
Account-level and buying-group-level matching; AI-powered identity resolution across anonymous and known visitors
Email, LinkedIn URL, domain, or company name as lookup keys
Confidence scoring
Validation methodology
Advanced ML-based deduplication; 98%+ company accuracy; 95% people accuracy
AI-driven account identity resolution combining first- and third-party signals; proprietary B2B account graph
Live crawl on demand; data fetched fresh at time of request
Deduplication logic
Advanced ML-based deduplication across 50+ data providers
Demandbase Account Intelligence uses a proprietary B2B data graph for entity resolution and deduplication across sources
-
API availability
QPS performance
Up to 100 QPS; 200 requests/min per API key
-
Average ~2 second response time per call
CRM integrations
Custom plan — CRM integrations available
Salesforce (deep native integration via AppExchange), HubSpot, Microsoft Dynamics
-
Data warehouse support
Custom plan — warehouse ingestion available
Available via API and data export integrations; Snowflake and enterprise data stack support
-
Bulk data delivery
Claude Connector
ChatGPT App
Custom MCP
Claude Plugin
ChatGPT Plugin
OpenClaw Plugin
Skills
16
-
-
GDPR compliance
-
CCPA support
-
SOC 2
-
ISO certifications
ISO 27001
ISO 27001:2022 certified (achieved 2024, recertified February 2025)
-
SLA uptime
Up to 99.999% uptime SLA
-
99.9%+ uptime
Pricing model
Usage-based API credits with custom enterprise plans
Custom enterprise contract
Credit-based subscription with PAYG top-up option
Credit system
Credit-based; 100 credits on free trial; self-serve and custom plans scale with volume
No credit system; module and seat-based pricing
Credits consumed per API call; credit cost varies by endpoint type (e.g. email lookup vs. profile enrichment)
Tier structure
Free trial, Self-serve, Custom Enterprise
Single Demandbase One platform with modular capabilities (advertising, intent, ABM, sales intelligence, AI agents)
Growth (~$49/mo), Scale (mid-tier), Pro (high-volume), Enterprise/Custom
Free trial details
30-day free trial with 100 credits; covers API and MCP access
No free trial; demo-only evaluation process
500 free credits upon signup for live API testing
Budget commitment options
Custom enterprise plans with volume negotiation
Annual and multi-year; multi-year contracts unlock larger discounts
Monthly, annual, or PAYG credits
Custom plans available
Bulk deals support
Resell rights
-
-

Pricing

Compare pricing models, flexibility, and commitment structure.

Pricing Dimension
Explorium
Demandbase
Enrich Layer
Pricing Model
Usage-based with custom enterprise plans
Custom enterprise contract with platform fee and per-seat pricing
Credit-based subscription with PAYG option
Commitment Structure
One-time or custom; no mandatory annual lock-in on self-serve
Annual or multi-year contracts; no monthly option; early termination requires paying out remaining term
Monthly subscription or annual plan (discounted); PAYG credits available with no commitment
Payment Recurrence
One-time or custom
Annual
Monthly or Annual
Free Trial
30-day free trial with 100 credits; no credit card required
No free trial; demo available on request
500 free credits for real API calls — no time limit stated
Enterprise Customization
Yes — custom plans include CRM integrations, warehouse ingestion, resell rights, and dedicated support
Fully customizable modules: advertising DSP, intent data, personalization, buying groups, AI agents, and professional services
Enterprise and custom plans available for high-volume needs
Onboarding Model
Self-serve for API and MCP; dedicated onboarding for enterprise custom plans
Managed onboarding with dedicated CSM; reported onboarding fees around $29,000 for Salesforce/HubSpot setup, data connections, and initial campaign configuration
Self-serve API key signup; extensive documentation and Python/Node SDKs

What Experts Say

V

Verified Customer

Head of Growth, B2B SaaS

"Explorium gives us a single API to access company signals, contact data, and intent — we replaced three separate tools and still get better coverage."
Verified User for Explorium
V

Verified Reviewer

ABM Manager, Enterprise B2B Technology

"I use Demandbase One daily to review intent data across our target accounts and find it incredibly valuable in identifying insights that help build and progress the sales pipeline. The team feels like an extension of our own — they're hands-on, collaborative, and always pushing us forward on ABM innovation."
Verified User for Demandbase
V

Verified Reviewer

Data Engineer

"The API is extremely well-documented and easy to integrate. We migrated from ProxyCurl in under a day using the compatibility layer, and the data quality on company enrichment has been solid. The PAYG credits are a nice option for variable workloads."
Verified User for Enrich Layer

Frequently Asked Questions

Is Demandbase better than Enrich Layer?

It depends on your use case. Demandbase The only B2B-native DSP and ABM platform that unifies account intelligence, advertising, and sales orchestration in a single go-to-market system Enrich Layer The developer-first B2B enrichment API that replaced ProxyCurl — offering 1.2B+ profiles with real-time crawling, bulk operations, and a drop-in compatibility layer

What is the difference between Demandbase and Enrich Layer?

See the feature-by-feature comparison above. In short: Demandbase focuses on The only B2B-native DSP and ABM platform that unifies account intelligence, advertising, and sales orchestration in a single go-to-market system while Enrich Layer focuses on The developer-first B2B enrichment API that replaced ProxyCurl — offering 1.2B+ profiles with real-time crawling, bulk operations, and a drop-in compatibility layer.

How much does Demandbase cost compared to Enrich Layer?

Demandbase pricing model: Custom enterprise contract with platform fee plus per-user seats. Enrich Layer pricing model: Subscription tiers by credit volume with optional Pay-as-You-Go credits.

Is Demandbase or Enrich Layer better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Is Explorium better than Demandbase?

It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform Demandbase The only B2B-native DSP and ABM platform that unifies account intelligence, advertising, and sales orchestration in a single go-to-market system

What is the difference between Explorium and Demandbase?

See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while Demandbase focuses on The only B2B-native DSP and ABM platform that unifies account intelligence, advertising, and sales orchestration in a single go-to-market system.

How much does Explorium cost compared to Demandbase?

Explorium pricing model: Usage-based with custom plans. Demandbase pricing model: Custom enterprise contract with platform fee plus per-user seats.

Is Explorium or Demandbase better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Is Explorium better than Enrich Layer?

It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform Enrich Layer The developer-first B2B enrichment API that replaced ProxyCurl — offering 1.2B+ profiles with real-time crawling, bulk operations, and a drop-in compatibility layer

What is the difference between Explorium and Enrich Layer?

See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while Enrich Layer focuses on The developer-first B2B enrichment API that replaced ProxyCurl — offering 1.2B+ profiles with real-time crawling, bulk operations, and a drop-in compatibility layer.

How much does Explorium cost compared to Enrich Layer?

Explorium pricing model: Usage-based with custom plans. Enrich Layer pricing model: Subscription tiers by credit volume with optional Pay-as-You-Go credits.

Is Explorium or Enrich Layer better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Does Explorium have an MCP server?

Yes. Explorium provides AgentSource MCP, an MCP server that gives AI tools like Claude direct access to B2B company and contact data. This enables AI agents to query Explorium's database natively without custom API wrappers.

What is Explorium's data accuracy?

Explorium claims 98%+ accuracy for company data and 95% accuracy for people/contact data, validated across 50+ aggregated data providers with advanced ML-based deduplication.

What is Explorium's API rate limit?

The default rate limit is 200 requests per minute per API key. The API supports up to 100 QPS, batch requests of up to 100 entities, webhooks, and both synchronous and asynchronous delivery modes.

Does Explorium offer a free trial?

Yes. Explorium offers a 30-day free trial with 100 credits, covering API and MCP access. Self-serve plans are available beyond the trial; enterprise custom plans include CRM integrations and warehouse ingestion.

What is Explorium's data refresh rate?

High-velocity signals (intent, events, hiring) refresh daily. Semi-dynamic attributes refresh weekly. Stable firmographic fields refresh monthly or quarterly.

How does Explorium compare to ZoomInfo or Apollo for coverage?

Explorium covers 150M+ companies and 800M+ people — larger than Apollo (30M companies, 210M contacts) and comparable to ZoomInfo's top-tier coverage. Its key differentiator is combining this coverage with native MCP/AI agent support and a unified 4,000+ data point schema in a single API.

What is Demandbase One and how does it differ from legacy ABM platforms?

Demandbase One is a unified go-to-market platform that combines account intelligence, intent data, a native B2B DSP for advertising, ABM orchestration, and sales intelligence in a single system. Legacy ABM platforms typically required integrating separate tools for advertising (a third-party DSP), intent data (e.g., Bombora), and sales engagement. Demandbase's core differentiation is operating its own demand-side platform purpose-built for B2B — enabling account-targeted advertising with first-party data without relying on a general-purpose DSP that lacks B2B account matching capabilities.

Does Demandbase replace Bombora or ZoomInfo, or complement them?

Demandbase has its own intent data layer (combining first-party and third-party signals) and its own account intelligence database, so it can replace both Bombora and basic ZoomInfo use cases for many customers. However, some enterprise customers run Bombora intent data alongside Demandbase to augment the co-op signal breadth. Demandbase also integrates with Bombora natively if customers want to layer in its publisher co-op data. For contact-level prospecting at scale, many teams still supplement with ZoomInfo or Apollo for direct dials and verified emails.

How does Demandbase's B2B DSP work compared to running LinkedIn or programmatic ads independently?

Demandbase's native DSP is designed specifically for B2B account targeting. Unlike LinkedIn, which targets based on individual profile attributes, or general programmatic DSPs that use cookie-based audience segments, Demandbase's DSP uses its proprietary B2B account graph to match IP addresses and device signals to company accounts — then targets those accounts across open web inventory. This enables precise B2B account targeting outside of LinkedIn at lower CPMs, while maintaining account-level reporting rather than impression-level metrics. Campaign setup currently requires collaboration with Demandbase's team rather than being fully self-serve.

What are Demandbase's nine AI agents and what do they automate?

Demandbase launched nine AI agents in 2025 to automate key GTM tasks. While Demandbase has not published an exhaustive public list of all nine agents, they are designed to accelerate B2B pipeline growth by automating account research, buying group identification, intent signal summarization, account prioritization recommendations, and engagement workflow triggers. The agents connect marketing and sales data to reduce manual work and help teams act faster on account intelligence signals.

Is Demandbase suitable for companies that are just starting with ABM?

Generally, no. Demandbase's platform complexity, pricing, and required onboarding investment make it better suited for organizations with existing ABM processes, CRM infrastructure, and dedicated marketing operations staff. Companies just beginning to explore ABM would likely find more immediate value in lower-cost entry points (like HubSpot ABM features or LinkedIn's native account targeting) before investing in an enterprise platform. Demandbase is most impactful when an organization has already defined its ICP, aligned marketing and sales on a shared account list, and is ready to scale coordinated multi-channel execution.

How does Demandbase handle security and compliance for enterprise procurement?

Demandbase holds SOC 2 Type II certification and achieved ISO 27001:2022 certification in 2024, with a successful surveillance audit completed in February 2025 — placing it among the small number of ABM vendors with ISO 27001:2022 specifically (not just the older 2013 version). It is GDPR and CCPA compliant, and supports data subject rights requests. These certifications make Demandbase's security posture comparatively strong for enterprise vendor security reviews and procurement processes.

Does Demandbase have a Claude Code Skill or Claude Plugin?

Not officially — Demandbase has a custom MCP server that can be used with Claude, but no dedicated Claude Code plugin or skill. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.

Is Enrich Layer a replacement for ProxyCurl?

Yes. Enrich Layer is the designated successor to ProxyCurl, which was shut down in July 2026 following a federal lawsuit by LinkedIn. Existing ProxyCurl users can migrate using the enrichlayer-api compatibility layer, which allows their existing code to run unchanged against the Enrich Layer backend.

How fresh is the data returned by Enrich Layer?

Enrich Layer performs on-demand crawling rather than serving pre-cached data, meaning each API call triggers a real-time fetch from live sources. The platform crawls approximately 1 million pages per day, and average response times are around 2 seconds per call.

What lookup keys does Enrich Layer support?

You can query the API using an email address, LinkedIn profile URL, company domain, company name, or school name — depending on the endpoint. The platform returns structured data regardless of which identifier is used.

Are there free credits available to test the API?

Yes. New users receive 500 free credits upon signup with no stated time limit, allowing teams to make real API calls and evaluate data quality before committing to a paid plan.

Does Enrich Layer support bulk operations?

Yes. The platform supports bulk API requests, webhooks for async job delivery, and scales to hundreds of millions of requests per month with 99.9%+ uptime.

Does Enrich Layer have a Claude Code Skill or Claude Plugin?

Not officially — Enrich Layer has a custom MCP server that can be used with Claude, but no dedicated Claude Code plugin or skill. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.