Explorium vs Dun & Bradstreet vs UpLead

Objective, side-by-side analysis of Explorium, Dun & Bradstreet, and UpLead to help you evaluate features, pricing, and performance and find the perfect fit for your data needs.

Explorium

4.8

The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform

  • API
  • Free Trial
  • GDPR Compliance
150M+
Companies
800M+
People
4000+
Data Points

Selected Customers

Clay • Common Room • Cognism • Outreach • Bombora • Monday.com • Artisan

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Dun & Bradstreet

4.3

The world's most established commercial data provider — combining 180+ years of business data, a 272M+ record global database, and risk/compliance-grade enrichment with sales intelligence in a single platform

  • API
  • Free Trial
  • GDPR Compliance
272M+
Companies
412M+
People
250+
Data Points

Selected Customers

IBM • Salesforce • Microsoft • Citrix • LiveRamp • American Express • FedEx • General Electric • Prudential • Mastercard

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UpLead

4.7

The most accurate B2B database — 95% data accuracy guaranteed with real-time verification at every export

  • API
  • Free Trial
  • GDPR Compliance
16M+
Companies
160M+
People
50+
Data Points

Selected Customers

Dropbox • Accenture • Salesforce • IBM • Google • Oracle • HubSpot

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Primary Use Cases

Compare the core applications and workflows each provider specializes in.

Explorium

  • GTM Agents

    Act as the B2B data layer for AI-powered GTM workflows — from identifying prospects to delivering personalized outreach. Supports MCP-native access via Claude and other AI agents.

  • ABM Targeting

    Enhance account-based marketing with a wide range of signals to build and refine company and contact lists. Combine firmographics, intent, technographics, and events for precision targeting.

  • AI Recruiting

    Build recruiting automation systems on top of a premium B2B data layer. Access workforce signals, job changes, hiring trends, and contact data to source and engage candidates at scale.

Signals powering these use cases

  • Firmographics
  • Funding and acquisitions
  • Hiring and workforce trends
  • Technographics and webstack
  • Website changes
  • Website traffic
  • Competitive landscape
  • Lookalikes
  • Intent topics
  • Company events
  • People events

Dun & Bradstreet

  • Risk & Compliance Intelligence

    Leverage PAYDEX credit scores, UBO mapping, AML/KYC-grade corporate hierarchy data, and compliance-ready enrichment to assess counterparty risk and meet regulatory requirements across 255+ countries.

  • Sales & Marketing Prospecting

    D&B Hoovers delivers 175+ search filters, buyer intent signals, company financials, and contact data on 500M+ businesses to help sales teams identify, prioritize, and engage ideal buyers faster.

  • CRM & ERP Data Enrichment

    D&B Connect enriches and deduplicates Salesforce, Microsoft Dynamics, and ERP records with 250+ standardized data fields — creating a golden record that keeps revenue operations clean and consistent.

Signals powering these use cases

  • Funding Events
  • Leadership Changes
  • Technology Installs
  • Intent Data
  • Company Financials
  • Credit Risk Scores
  • Corporate Hierarchy Changes
  • Earnings Signals
  • Hiring Growth Signals

UpLead

  • Verified Lead Generation

    Build highly targeted prospect lists using 50+ filters — including technographics and intent data — with every email verified in real time at the moment of export, ensuring industry-leading deliverability.

  • CRM Enrichment

    Enrich existing CRM records with verified emails, mobile numbers, and firmographic data — plugging directly into Salesforce, HubSpot, and 13 other platforms with no manual CSV handling.

  • Global Account-Based Prospecting

    Target accounts and contacts across 200+ countries with consistent data quality, using company-level filters like revenue, headcount, and technology stack to build ABM-ready lists.

Signals powering these use cases

  • Real-time email verification on export
  • Technographic filtering
  • Intent data signals
  • Email pattern intelligence

Snapshot

Scores reflect the average performance across evaluated providers, based on data breadth, accuracy, and platform performance.

Explorium Snapshot

  • Company coverage 3.5
  • Signals depth 5.0
  • Freshness 1.8

Dun & Bradstreet Snapshot

  • Company coverage 3.2
  • Signals depth 4.7

UpLead Snapshot

  • Company coverage 1.8
  • Signals depth 1.4
  • Freshness 4.2

Detailed Feature Comparison

Side-by-side analysis of Explorium, Dun & Bradstreet, and UpLead across data coverage, platform capabilities, and technical specifications.

Feature Comparison
Explorium
Dun & Bradstreet
UpLead
Data Enrichment
ML Discovery
API Access
REST JSON API with batch support (up to 100 entities), webhooks, sync/async; up to 100 QPS; 99.999% uptime
Full D&B Direct+ REST API; usage-based pricing; custom rate limits; DUNS-anchored matching
Available on all paid plans
SLA
Up to 99.999% uptime; rate limit 200 requests/min per key
ISO 27001 certified; enterprise SLA contracts available; AES-256 encryption; TLS in transit
-
Compliance
GDPR, SOC 2, CCPA, ISO 27001
ISO 27001, GDPR, CCPA, KYC/AML-ready, UBO compliance, SOC compliance available on request
GDPR and CCPA compliant; DPA available on request
Custom Entities
-
Real-time Lookups
Global Coverage
150M+ companies and 800M+ contacts across 150+ countries
500M+ records across 255+ countries; DUNS system in 190+ countries
200+ countries
CRM Integration
Available on custom enterprise plans
Native Salesforce and Microsoft Dynamics 365 integrations; HubSpot, SAP, Oracle via API/connector
Salesforce, HubSpot, Pipedrive, Zoho, Dynamics 365, and 10+ others
Platform interface
REST JSON API, MCP server (AgentSource MCP), batch support up to 100 entities, webhooks, sync and async modes
Web application (D&B Hoovers), Salesforce embedded app (D&B Connect), API, Chrome extension, Excel/Outlook add-ins
Web app with Chrome extension
Natural language search
Workflow automation
Automation integrations
n8n, Claude, custom webhook integrations
Marketo, Eloqua, Talend, Informatica, MuleSoft
Zapier (1,500+ apps)
Company coverage
150M+ company profiles
500M+ global business records across 255+ countries
16M+ global company profiles
People coverage
800M+ people profiles (767M+ verified contacts)
330M+ contact records globally
160M+ verified B2B contacts
Geographic coverage
150+ countries
255+ countries and territories; strongest in North America, UK, Europe, India, China; indirect coverage via Worldwide Network (WWN) alliances
200+ countries
Data sources type
50+ data providers; proprietary ML enrichment; real-time web signals
Proprietary DUNS system, 30,000+ data sources, public records, court filings, financial statements, partner alliances, web crawling, user contributions
Aggregated from public web, company websites, business registries, and partner data sources with real-time verification
Global schema consistency
Unified schema across 4,000+ data points globally; consistent API response structure
Consistent DUNS-anchored schema globally; data depth stronger in North America and Europe
Consistent schema and filters across all geographies
Refresh frequency
Daily for high-velocity signals; weekly for semi-dynamic attributes; monthly/quarterly for stable firmographics
5 million record updates per day; continuous ingestion from 30,000+ sources
Real-time email verification at point of export; database updated continuously
Business enrichments
Company size, revenue, industry, tech stack, funding stage, headcount trends, competitive landscape, website traffic
Revenue, employee count, industry (SIC/NAICS), DUNS number, corporate family tree, UBO mapping, credit scores (PAYDEX, D&B Rating), legal status, payment history
Company size, revenue range, industry, headquarters, technology stack (16,000+ technologies tracked)
Prospect enrichments
Job title, seniority, verified email, phone, LinkedIn URL, job history, people events
Contact name, title, seniority, direct email, direct dial, LinkedIn profile, department
Verified email, phone, LinkedIn URL, job title, department, seniority
Enrichment categories
Firmographics, technographics, intent, funding, events, contact, website signals, lookalikes
Firmographics, financials, corporate hierarchies, technographics, contact data, intent signals, credit risk, compliance data
Email, mobile phone, direct dial, job title, department, firmographics, technographics, intent data, social links
Intent data
Event signals
Company events (20+ types), people events (5+ types), funding rounds, acquisitions, hiring surges
Funding rounds, leadership changes, technology installs, job postings, earnings calls, acquisition activity, court filings
Intent data signals indicating active buying behavior
Technographics
Hiring and growth signals
Matching precision
98% company accuracy; 95% people accuracy
DUNS Number as universal entity identifier; proprietary entity matching engine used globally
Multi-field matching combining name, domain, title, and company
Confidence scoring
Validation methodology
Advanced ML-based deduplication; 98%+ company accuracy; 95% people accuracy
Multi-source triangulation, DUNS matching algorithm, in-house data analysts, automated verification pipelines
Real-time SMTP verification at the moment of download/export — credits charged only for valid emails
Deduplication logic
Advanced ML-based deduplication across 50+ data providers
D&B Connect provides automated deduplication against DUNS master records; golden record management for CRM/ERP
CRM-level deduplication via native integrations
API availability
QPS performance
Up to 100 QPS; 200 requests/min per API key
Custom SLA-based rate limits for enterprise API customers
-
CRM integrations
Custom plan — CRM integrations available
Salesforce (native), Microsoft Dynamics 365 (native), HubSpot, SAP, Oracle
Salesforce, HubSpot, Zoho, Pipedrive, Insightly, Microsoft Dynamics 365, Outreach, SalesLoft, Reply.io, Woodpecker, Copper, Nimble, Mailshake, Lemlist, Close
Data warehouse support
Custom plan — warehouse ingestion available
Bulk data delivery via file transfer; integrations with data warehouses available for enterprise
CSV export; API for custom integrations
Bulk data delivery
Claude Connector
ChatGPT App
Custom MCP
Claude Plugin
ChatGPT Plugin
OpenClaw Plugin
Skills
16
-
-
GDPR compliance
CCPA support
SOC 2
-
ISO certifications
ISO 27001
ISO 27001
-
SLA uptime
Up to 99.999% uptime SLA
ISO 27001 certified; enterprise SLA agreements available; SOC compliance details available on request
-
Pricing model
Usage-based API credits with custom enterprise plans
Tiered subscription for SMB (Essentials); custom-quoted for Enterprise
Credit-based subscription
Credit system
Credit-based; 100 credits on free trial; self-serve and custom plans scale with volume
Credit-based for Essentials (1,800 company + 1,800 contact credits); API is usage-based
1 credit = 1 contact reveal; credits do not roll over
Tier structure
Free trial, Self-serve, Custom Enterprise
Essentials ($49/mo or $529/yr, up to 3 users), Enterprise (custom, $25K+/yr)
Free Trial, Essentials, Plus, Professional
Free trial details
30-day free trial with 100 credits; covers API and MCP access
Free trial available for D&B Hoovers Essentials; no credit card required; limited access to search and company profiles
5 free credits with no credit card required; not time-limited
Budget commitment options
Custom enterprise plans with volume negotiation
Annual discounts available; multi-year contracts negotiable for Enterprise
Month-to-month or annual; no mandatory long-term contracts
Custom plans available
Bulk deals support
Resell rights
-
-

Pricing

Compare pricing models, flexibility, and commitment structure.

Pricing Dimension
Explorium
Dun & Bradstreet
UpLead
Pricing Model
Usage-based with custom enterprise plans
Credit-based tiered subscription; Essentials self-serve, Enterprise custom-quoted
Credit-based; one credit = one contact unlock (email + available phone)
Commitment Structure
One-time or custom; no mandatory annual lock-in on self-serve
Monthly or annual for Essentials; annual contract required for Enterprise
No long-term contracts required; month-to-month available on all self-serve plans
Payment Recurrence
One-time or custom
Monthly or Annual
Monthly or annual (annual offers ~25% discount)
Free Trial
30-day free trial with 100 credits; no credit card required
Free trial available for D&B Hoovers via dnb.com; no credit card required
5-credit free trial available — no credit card required
Enterprise Customization
Yes — custom plans include CRM integrations, warehouse ingestion, resell rights, and dedicated support
Fully customizable enterprise packages with dedicated account management, implementation support, and SLA agreements
Professional plan includes custom seat counts, higher credit volumes, and team management features
Onboarding Model
Self-serve for API and MCP; dedicated onboarding for enterprise custom plans
Self-serve for Essentials; white-glove onboarding for Enterprise with professional services available
Self-serve across all tiers; Professional plan includes dedicated support

What Experts Say

V

Verified Customer

Head of Growth, B2B SaaS

"Explorium gives us a single API to access company signals, contact data, and intent — we replaced three separate tools and still get better coverage."
Verified User for Explorium
V

Verified G2 Reviewer

Market Intelligence Analyst, Enterprise Financial Services

"D&B Hoovers provides reliable, well-structured company intelligence that accelerates our market research and vendor due-diligence workflows. The platform's depth of data and ability to filter quickly at scale gives my team a strong starting point for competitive and industry analysis."
Verified User for Dun & Bradstreet
V

Verified Reviewer

Sales Manager, B2B SaaS

"UpLead helps me save time and improve precision when identifying qualified leads. Instead of manually searching or relying on outdated databases, I can quickly filter and access verified contact information that aligns with my target audience — the accuracy improves outreach efficiency and reduces bounce rates."
Verified User for UpLead

Frequently Asked Questions

Is Dun & Bradstreet better than UpLead?

It depends on your use case. Dun & Bradstreet The world's most established commercial data provider — combining 180+ years of business data, a 272M+ record global database, and risk/compliance-grade enrichment with sales intelligence in a single platform UpLead The most accurate B2B database — 95% data accuracy guaranteed with real-time verification at every export

What is the difference between Dun & Bradstreet and UpLead?

See the feature-by-feature comparison above. In short: Dun & Bradstreet focuses on The world's most established commercial data provider — combining 180+ years of business data, a 272M+ record global database, and risk/compliance-grade enrichment with sales intelligence in a single platform while UpLead focuses on The most accurate B2B database — 95% data accuracy guaranteed with real-time verification at every export.

How much does Dun & Bradstreet cost compared to UpLead?

Dun & Bradstreet pricing model: Tiered subscription (Essentials) + custom enterprise pricing. UpLead pricing model: Credit-based subscription (monthly or annual).

Is Dun & Bradstreet or UpLead better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Is Explorium better than Dun & Bradstreet?

It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform Dun & Bradstreet The world's most established commercial data provider — combining 180+ years of business data, a 272M+ record global database, and risk/compliance-grade enrichment with sales intelligence in a single platform

What is the difference between Explorium and Dun & Bradstreet?

See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while Dun & Bradstreet focuses on The world's most established commercial data provider — combining 180+ years of business data, a 272M+ record global database, and risk/compliance-grade enrichment with sales intelligence in a single platform.

How much does Explorium cost compared to Dun & Bradstreet?

Explorium pricing model: Usage-based with custom plans. Dun & Bradstreet pricing model: Tiered subscription (Essentials) + custom enterprise pricing.

Is Explorium or Dun & Bradstreet better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Is Explorium better than UpLead?

It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform UpLead The most accurate B2B database — 95% data accuracy guaranteed with real-time verification at every export

What is the difference between Explorium and UpLead?

See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while UpLead focuses on The most accurate B2B database — 95% data accuracy guaranteed with real-time verification at every export.

How much does Explorium cost compared to UpLead?

Explorium pricing model: Usage-based with custom plans. UpLead pricing model: Credit-based subscription (monthly or annual).

Is Explorium or UpLead better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Does Explorium have an MCP server?

Yes. Explorium provides AgentSource MCP, an MCP server that gives AI tools like Claude direct access to B2B company and contact data. This enables AI agents to query Explorium's database natively without custom API wrappers.

What is Explorium's data accuracy?

Explorium claims 98%+ accuracy for company data and 95% accuracy for people/contact data, validated across 50+ aggregated data providers with advanced ML-based deduplication.

What is Explorium's API rate limit?

The default rate limit is 200 requests per minute per API key. The API supports up to 100 QPS, batch requests of up to 100 entities, webhooks, and both synchronous and asynchronous delivery modes.

Does Explorium offer a free trial?

Yes. Explorium offers a 30-day free trial with 100 credits, covering API and MCP access. Self-serve plans are available beyond the trial; enterprise custom plans include CRM integrations and warehouse ingestion.

What is Explorium's data refresh rate?

High-velocity signals (intent, events, hiring) refresh daily. Semi-dynamic attributes refresh weekly. Stable firmographic fields refresh monthly or quarterly.

How does Explorium compare to ZoomInfo or Apollo for coverage?

Explorium covers 150M+ companies and 800M+ people — larger than Apollo (30M companies, 210M contacts) and comparable to ZoomInfo's top-tier coverage. Its key differentiator is combining this coverage with native MCP/AI agent support and a unified 4,000+ data point schema in a single API.

What is the DUNS Number and why does it matter?

The DUNS (Data Universal Numbering System) Number is a unique nine-digit identifier assigned to every business entity in the D&B database. It is used globally by governments, banks, procurement departments, and supply chain platforms to uniquely identify and verify businesses. Over 190 countries recognize the DUNS Number, and it is required for U.S. federal contracts and many international business registrations.

How is D&B Hoovers different from D&B Connect?

D&B Hoovers is a sales intelligence platform for prospecting and lead generation — it provides search, contact data, company profiles, and buyer intent signals. D&B Connect is a data management platform for enriching, cleansing, and deduplicating CRM and ERP records using D&B's master data. Many enterprise customers use both in combination.

Does Dun & Bradstreet offer a free trial?

Yes. D&B Hoovers offers a free trial accessible directly from dnb.com with no credit card required. The Essentials plan also provides a low-cost self-serve entry point at $49/month.

How accurate and fresh is D&B's data?

D&B updates 5 million records daily from 30,000+ proprietary sources. Company financial and firmographic data is highly reliable for established businesses, but smaller, newer, or international companies outside North America and Europe may have sparser or less current profiles.

Is Dun & Bradstreet GDPR and compliance-ready?

Yes. Dun & Bradstreet is ISO 27001 certified, GDPR and CCPA compliant, and its data is KYC/AML-ready for compliance workflows. Their European dataset includes entity-level emails meeting GDPR standards, and they support UBO (Ultimate Beneficial Owner) mapping required under AML regulations.

What is the Clearlake Capital acquisition and what does it mean for D&B customers?

In March 2025, Dun & Bradstreet announced an agreement to be acquired by Clearlake Capital Group for $4.1 billion cash in a transaction valued at $7.7 billion including debt. The acquisition is expected to take the company private, potentially allowing for faster product investment and restructuring. Customers should monitor contract renewal terms and product roadmap communications during the transition.

Does Dun & Bradstreet have a Claude Code Skill or Claude Plugin?

Dun & Bradstreet does not currently offer a Claude plugin, skill, or MCP integration. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.

How does UpLead's 95% accuracy guarantee actually work in practice?

UpLead verifies email addresses in real time at the moment you download or export a contact — not from a pre-verified static database. When you initiate an export, UpLead runs an SMTP check against the email server to confirm deliverability before charging a credit. If an email fails verification, it is flagged as invalid and you are not charged. This mechanism is what enables the 95% accuracy guarantee and typically results in user-reported bounce rates well below 5%.

Does UpLead require a long-term contract?

No — this is one of UpLead's clearest differentiators. All self-serve plans (Essentials and Plus) are available on month-to-month billing with no annual commitment required. Annual billing is offered at a ~25% discount for users who want to lock in savings. The Professional team plan may involve annual terms for volume pricing, but standard plans carry no cancellation penalties.

How does UpLead's technographic data work for SaaS prospecting?

UpLead tracks 16,000+ technologies across its company database, allowing you to filter prospects by the specific tools their companies use — for example, filtering for companies using Salesforce but not HubSpot, or finding companies running a specific competitor's product. This makes UpLead particularly effective for SaaS companies targeting competitor customers or seeking accounts with complementary tech stacks.

What is the difference between UpLead's Essentials, Plus, and Professional plans?

Essentials ($99/mo or $74/mo annually) provides 170 credits per month and all core features including email verification, technographics, and CRM integrations — it's a single-user account. Plus ($199/mo or $149/mo annually) provides 400 credits per month and adds intent data access. Professional is a custom-priced multi-seat plan with seat management, higher credit volumes, and dedicated support — pricing typically starts around $599+/month based on team size and usage requirements.

Can UpLead find mobile phone numbers in addition to email addresses?

Yes, UpLead includes phone numbers where available in its database, including direct dials and mobile numbers. However, phone coverage is less comprehensive than email coverage — particularly for international contacts. Phone data is included as part of a standard contact reveal and does not require separate credits, but availability varies by contact and region.

How does UpLead handle GDPR compliance for European contacts?

UpLead is GDPR and CCPA compliant, focusing exclusively on B2B contact data and providing clear opt-out mechanisms for individuals. A Data Processing Agreement (DPA) is available upon request. However, UpLead's infrastructure is primarily hosted in the US, which may be a consideration for organizations with strict EU data residency requirements. Users are responsible for ensuring their own use of the data complies with applicable regulations in their jurisdiction.

Does UpLead have a Claude Code Skill or Claude Plugin?

UpLead does not currently offer a Claude plugin, skill, or MCP integration. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.