Dun & Bradstreet

An objective overview of Dun & Bradstreet — data coverage, key features, pricing, and performance to help you decide if it fits your data needs.

Dun & Bradstreet

4.3

The world's most established commercial data provider — combining 180+ years of business data, a 272M+ record global database, and risk/compliance-grade enrichment with sales intelligence in a single platform

  • API
  • Free Trial
  • GDPR
Compare Dun & Bradstreet
272M+
Company Profiles
412M+
People Profiles
250+
Data Points
Selected Customers
IBM • Salesforce • Microsoft • Citrix • LiveRamp • American Express • FedEx • General Electric • Prudential • Mastercard

Primary Use Cases

Risk & Compliance Intelligence

Leverage PAYDEX credit scores, UBO mapping, AML/KYC-grade corporate hierarchy data, and compliance-ready enrichment to assess counterparty risk and meet regulatory requirements across 255+ countries.

Sales & Marketing Prospecting

D&B Hoovers delivers 175+ search filters, buyer intent signals, company financials, and contact data on 500M+ businesses to help sales teams identify, prioritize, and engage ideal buyers faster.

CRM & ERP Data Enrichment

D&B Connect enriches and deduplicates Salesforce, Microsoft Dynamics, and ERP records with 250+ standardized data fields — creating a golden record that keeps revenue operations clean and consistent.

Signals powering these use cases

  • Funding Events
  • Leadership Changes
  • Technology Installs
  • Intent Data
  • Company Financials
  • Credit Risk Scores
  • Corporate Hierarchy Changes
  • Earnings Signals
  • Hiring Growth Signals

Snapshot

Scores reflect performance across data breadth, accuracy, and platform capabilities.

Dun & Bradstreet Snapshot

  • Company coverage 3.2
  • Signals depth 4.7

Features & Capabilities

A detailed breakdown of Dun & Bradstreet across data coverage, platform capabilities, and technical specifications.

Feature
Dun & Bradstreet
Data Enrichment
ML Discovery
API Access
Full D&B Direct+ REST API; usage-based pricing; custom rate limits; DUNS-anchored matching
SLA
ISO 27001 certified; enterprise SLA contracts available; AES-256 encryption; TLS in transit
Compliance
ISO 27001, GDPR, CCPA, KYC/AML-ready, UBO compliance, SOC compliance available on request
Custom Entities
Real-time Lookups
Global Coverage
500M+ records across 255+ countries; DUNS system in 190+ countries
CRM Integration
Native Salesforce and Microsoft Dynamics 365 integrations; HubSpot, SAP, Oracle via API/connector
Platform interface
Web application (D&B Hoovers), Salesforce embedded app (D&B Connect), API, Chrome extension, Excel/Outlook add-ins
Natural language search
Workflow automation
Automation integrations
Marketo, Eloqua, Talend, Informatica, MuleSoft
Company coverage
500M+ global business records across 255+ countries
People coverage
330M+ contact records globally
Geographic coverage
255+ countries and territories; strongest in North America, UK, Europe, India, China; indirect coverage via Worldwide Network (WWN) alliances
Data sources type
Proprietary DUNS system, 30,000+ data sources, public records, court filings, financial statements, partner alliances, web crawling, user contributions
Global schema consistency
Consistent DUNS-anchored schema globally; data depth stronger in North America and Europe
Refresh frequency
5 million record updates per day; continuous ingestion from 30,000+ sources
Business enrichments
Revenue, employee count, industry (SIC/NAICS), DUNS number, corporate family tree, UBO mapping, credit scores (PAYDEX, D&B Rating), legal status, payment history
Prospect enrichments
Contact name, title, seniority, direct email, direct dial, LinkedIn profile, department
Enrichment categories
Firmographics, financials, corporate hierarchies, technographics, contact data, intent signals, credit risk, compliance data
Intent data
Event signals
Funding rounds, leadership changes, technology installs, job postings, earnings calls, acquisition activity, court filings
Technographics
Hiring and growth signals
Matching precision
DUNS Number as universal entity identifier; proprietary entity matching engine used globally
Confidence scoring
Validation methodology
Multi-source triangulation, DUNS matching algorithm, in-house data analysts, automated verification pipelines
Deduplication logic
D&B Connect provides automated deduplication against DUNS master records; golden record management for CRM/ERP
API availability
QPS performance
Custom SLA-based rate limits for enterprise API customers
CRM integrations
Salesforce (native), Microsoft Dynamics 365 (native), HubSpot, SAP, Oracle
Data warehouse support
Bulk data delivery via file transfer; integrations with data warehouses available for enterprise
Bulk data delivery
Claude Connector
ChatGPT App
Custom MCP
Claude Plugin
ChatGPT Plugin
OpenClaw Plugin
Skills
-
GDPR compliance
CCPA support
SOC 2
ISO certifications
ISO 27001
SLA uptime
ISO 27001 certified; enterprise SLA agreements available; SOC compliance details available on request
Pricing model
Tiered subscription for SMB (Essentials); custom-quoted for Enterprise
Credit system
Credit-based for Essentials (1,800 company + 1,800 contact credits); API is usage-based
Tier structure
Essentials ($49/mo or $529/yr, up to 3 users), Enterprise (custom, $25K+/yr)
Free trial details
Free trial available for D&B Hoovers Essentials; no credit card required; limited access to search and company profiles
Budget commitment options
Annual discounts available; multi-year contracts negotiable for Enterprise
Custom plans available
Bulk deals support
Resell rights

Pricing Overview

Pricing model, flexibility, and commitment structure.

Pricing Model
Credit-based tiered subscription; Essentials self-serve, Enterprise custom-quoted
Commitment Structure
Monthly or annual for Essentials; annual contract required for Enterprise
Payment Recurrence
Monthly or Annual
Free Trial
Free trial available for D&B Hoovers via dnb.com; no credit card required
Enterprise Customization
Fully customizable enterprise packages with dedicated account management, implementation support, and SLA agreements
Onboarding Model
Self-serve for Essentials; white-glove onboarding for Enterprise with professional services available

What Experts Say

V

Verified G2 Reviewer

Market Intelligence Analyst, Enterprise Financial Services

"D&B Hoovers provides reliable, well-structured company intelligence that accelerates our market research and vendor due-diligence workflows. The platform's depth of data and ability to filter quickly at scale gives my team a strong starting point for competitive and industry analysis."
Verified User for Dun & Bradstreet

Frequently Asked Questions

What is Dun & Bradstreet?

Dun & Bradstreet The world's most established commercial data provider — combining 180+ years of business data, a 272M+ record global database, and risk/compliance-grade enrichment with sales intelligence in a single platform

How much does Dun & Bradstreet cost?

Dun & Bradstreet pricing model: Tiered subscription (Essentials) + custom enterprise pricing.

What is the DUNS Number and why does it matter?

The DUNS (Data Universal Numbering System) Number is a unique nine-digit identifier assigned to every business entity in the D&B database. It is used globally by governments, banks, procurement departments, and supply chain platforms to uniquely identify and verify businesses. Over 190 countries recognize the DUNS Number, and it is required for U.S. federal contracts and many international business registrations.

How is D&B Hoovers different from D&B Connect?

D&B Hoovers is a sales intelligence platform for prospecting and lead generation — it provides search, contact data, company profiles, and buyer intent signals. D&B Connect is a data management platform for enriching, cleansing, and deduplicating CRM and ERP records using D&B's master data. Many enterprise customers use both in combination.

Does Dun & Bradstreet offer a free trial?

Yes. D&B Hoovers offers a free trial accessible directly from dnb.com with no credit card required. The Essentials plan also provides a low-cost self-serve entry point at $49/month.

How accurate and fresh is D&B's data?

D&B updates 5 million records daily from 30,000+ proprietary sources. Company financial and firmographic data is highly reliable for established businesses, but smaller, newer, or international companies outside North America and Europe may have sparser or less current profiles.

Is Dun & Bradstreet GDPR and compliance-ready?

Yes. Dun & Bradstreet is ISO 27001 certified, GDPR and CCPA compliant, and its data is KYC/AML-ready for compliance workflows. Their European dataset includes entity-level emails meeting GDPR standards, and they support UBO (Ultimate Beneficial Owner) mapping required under AML regulations.

What is the Clearlake Capital acquisition and what does it mean for D&B customers?

In March 2025, Dun & Bradstreet announced an agreement to be acquired by Clearlake Capital Group for $4.1 billion cash in a transaction valued at $7.7 billion including debt. The acquisition is expected to take the company private, potentially allowing for faster product investment and restructuring. Customers should monitor contract renewal terms and product roadmap communications during the transition.

Does Dun & Bradstreet have a Claude Code Skill or Claude Plugin?

Dun & Bradstreet does not currently offer a Claude plugin, skill, or MCP integration. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.