Explorium vs Exa vs MixRank

Objective, side-by-side analysis of Explorium, Exa, and MixRank to help you evaluate features, pricing, and performance and find the perfect fit for your data needs.

Explorium

4.8

The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform

  • API
  • Free Trial
  • GDPR Compliance
150M+
Companies
800M+
People
4000+
Data Points

Selected Customers

Clay • Common Room • Cognism • Outreach • Bombora • Monday.com • Artisan

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Exa

4.5

The AI-native search API — 500B+ URL index, company enrichment, real-time web content, and MCP-native integration for AI agents

  • API
  • Free Trial
  • GDPR Compliance
70M+
Companies

Selected Customers

Cursor • HubSpot • Monday.com • Cognition

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MixRank

3.8

The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets

  • API
  • Free Trial
70M+
Companies
500M+
People
150+
Data Points

Selected Customers

Google • Amazon • Facebook • Intel • Adobe

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Primary Use Cases

Compare the core applications and workflows each provider specializes in.

Explorium

  • GTM Agents

    Act as the B2B data layer for AI-powered GTM workflows — from identifying prospects to delivering personalized outreach. Supports MCP-native access via Claude and other AI agents.

  • ABM Targeting

    Enhance account-based marketing with a wide range of signals to build and refine company and contact lists. Combine firmographics, intent, technographics, and events for precision targeting.

  • AI Recruiting

    Build recruiting automation systems on top of a premium B2B data layer. Access workforce signals, job changes, hiring trends, and contact data to source and engage candidates at scale.

Signals powering these use cases

  • Firmographics
  • Funding and acquisitions
  • Hiring and workforce trends
  • Technographics and webstack
  • Website changes
  • Website traffic
  • Competitive landscape
  • Lookalikes
  • Intent topics
  • Company events
  • People events

Exa

  • AI Agent Web Search

    Give AI agents real-time access to the web via a proprietary 500B+ URL index optimized for information density — not human engagement. Powers production workflows at Cursor, Cognition, and Monday.com.

  • Company & Contact Enrichment

    Enrich company and contact records via Websets (70M+ companies) and real-time email/phone lookup at $0.02/email and $0.07/phone — no static database lag.

  • Deep Research & RAG

    Build research agents that retrieve cited, structured answers from the live web. 90% token reduction via Highlights — only relevant excerpts returned, not full pages.

Signals powering these use cases

  • 500B+ URL index (proprietary, not Google/Bing reseller)
  • Company enrichment via Websets (70M+)
  • Email and phone enrichment API
  • Real-time web content extraction
  • Structured JSON output with custom schemas
  • Sub-180ms latency option

MixRank

  • Mobile App & SDK Intelligence

    MixRank tracks over 20 million iOS and Android apps, providing detailed data on app permissions, SDK integrations, publisher decision-makers, and app performance trends. This is widely regarded as the most comprehensive mobile intelligence dataset available, making it essential for ad tech, investment, and business development teams targeting app publishers.

  • Technographic & Competitive Intelligence

    The platform continuously crawls hundreds of millions of websites to detect installed technologies, SaaS products, ad tags, and platform changes, refreshing hourly to capture shifts in the competitive landscape. Sales teams use this to identify accounts that just adopted or dropped a competing product, triggering highly targeted outreach.

  • People & Company Data for Sales & Fraud Prevention

    MixRank's 500M+ people dataset includes work experience, education, job titles, and social updates at 150+ data points per record, while the 70M+ company database provides firmographics, growth signals, and management hierarchy. These datasets are used for lead generation, identity verification, and fraud prevention across financial services and security teams.

Signals powering these use cases

  • Website technographic changes
  • Mobile app SDK installs and changes
  • Competitive advertising campaigns
  • Employee headcount changes
  • Job posting activity

Snapshot

Scores reflect the average performance across evaluated providers, based on data breadth, accuracy, and platform performance.

Explorium Snapshot

  • Company coverage 3.5
  • Signals depth 5.0
  • Freshness 1.8

Exa Snapshot

  • Company coverage 4.0
  • Signals depth 2.5
  • Freshness 5.0

MixRank Snapshot

  • Company coverage 3.3
  • Signals depth 1.6

Detailed Feature Comparison

Side-by-side analysis of Explorium, Exa, and MixRank across data coverage, platform capabilities, and technical specifications.

Feature Comparison
Explorium
Exa
MixRank
Data Enrichment
ML Discovery
-
API Access
REST JSON API with batch support (up to 100 entities), webhooks, sync/async; up to 100 QPS; 99.999% uptime
Full REST API; Python and JS SDKs; sub-180ms latency option
Full REST API with on-demand profile refresh
SLA
Up to 99.999% uptime; rate limit 200 requests/min per key
Enterprise SLAs available; SOC 2 Type II + HIPAA compliant
Standard and Enterprise support tiers based on ACV
Compliance
GDPR, SOC 2, CCPA, ISO 27001
SOC 2 Type II, HIPAA, Zero Data Retention option
-
Custom Entities
-
Real-time Lookups
Global Coverage
150M+ companies and 800M+ contacts across 150+ countries
500B+ URL global web index; 70M+ company enrichment via Websets
Global; 70M+ companies, 500M+ people, 20M+ apps
CRM Integration
Available on custom enterprise plans
HubSpot confirmed; API-first for others
-
Platform interface
REST JSON API, MCP server (AgentSource MCP), batch support up to 100 entities, webhooks, sync and async modes
REST API, Python SDK, JS SDK, LangChain, LlamaIndex, OpenRouter, Vertex AI
API + flat-file feeds + hosted database; no end-user prospecting UI
Natural language search
-
Workflow automation
-
Automation integrations
n8n, Claude, custom webhook integrations
LangChain, LlamaIndex, OpenAI tool-use, OpenRouter, Google Vertex AI, Zapier
-
Company coverage
150M+ company profiles
70M+ (via Websets enrichment product)
70M+ companies
People coverage
800M+ people profiles (767M+ verified contacts)
Email/phone enrichment API ($0.02/email, $0.07/phone)
500M+ professionals
Geographic coverage
150+ countries
Global web index; 500B+ URLs
Global
Data sources type
50+ data providers; proprietary ML enrichment; real-time web signals
Proprietary web index (500B+ URLs, 80B vector-indexed documents); not Google/Bing reseller
Web crawls, Google Play, Apple App Store, social networks, advertising networks
Global schema consistency
Unified schema across 4,000+ data points globally; consistent API response structure
Custom schema output via structured extraction; consistent JSON API
Consistent schema across geographies; some signal gaps in non-US markets
Refresh frequency
Daily for high-velocity signals; weekly for semi-dynamic attributes; monthly/quarterly for stable firmographics
Real-time web crawl; Websets updated continuously
Hourly updates for people, company, and technographic datasets
Business enrichments
Company size, revenue, industry, tech stack, funding stage, headcount trends, competitive landscape, website traffic
Company profiles via Websets (70M+); web-extracted company data
Industry, size, location, employee growth, management hierarchy, technologies, ad campaigns
Prospect enrichments
Job title, seniority, verified email, phone, LinkedIn URL, job history, people events
Email ($0.02), phone ($0.07) via enrichment API
Work experience, job title, education, social updates, contact info
Enrichment categories
Firmographics, technographics, intent, funding, events, contact, website signals, lookalikes
Web content, company data (Websets), email, phone
Firmographic, technographic, people, mobile app, advertising intelligence, job postings
Intent data
-
Event signals
Company events (20+ types), people events (5+ types), funding rounds, acquisitions, hiring surges
Real-time web monitoring; news; research reports
Technology adoption/drop events, headcount changes, job posting activity
Technographics
Hiring and growth signals
Matching precision
98% company accuracy; 95% people accuracy
Semantic search; top performance on FRAMES, Tip-of-Tongue, Seal0 benchmarks
-
Confidence scoring
-
Validation methodology
Advanced ML-based deduplication; 98%+ company accuracy; 95% people accuracy
SOC 2 Type II + HIPAA compliant; Zero Data Retention option
Company affiliation accuracy above 90%; employment title accuracy above 75% (per customer reports)
Deduplication logic
Advanced ML-based deduplication across 50+ data providers
-
-
API availability
QPS performance
Up to 100 QPS; 200 requests/min per API key
Sub-180ms latency option (Exa Instant); up to 25T tokens/week processed
On-demand API with 3-4 second turnaround for company profile refresh
CRM integrations
Custom plan — CRM integrations available
HubSpot (production confirmed — 2.7M enrichments use case)
-
Data warehouse support
Custom plan — warehouse ingestion available
Enterprise plans include warehouse integration
PostgreSQL (Cloud dedicated/shared), Snowflake datashares, Redshift datashares; BigQuery coming soon
Bulk data delivery
Claude Connector
ChatGPT App
Custom MCP
Claude Plugin
ChatGPT Plugin
OpenClaw Plugin
Skills
16
-
-
GDPR compliance
-
CCPA support
-
SOC 2
-
ISO certifications
ISO 27001
-
-
SLA uptime
Up to 99.999% uptime SLA
Enterprise SLAs available
-
Pricing model
Usage-based API credits with custom enterprise plans
Pay-as-you-go per API request
Custom annual contract, usage-based
Credit system
Credit-based; 100 credits on free trial; self-serve and custom plans scale with volume
$7/1K search, $12–15/1K deep search, $1/1K crawl, $5/1K answer, $0.02/email, $0.07/phone
Usage-based on API call or record volumes
Tier structure
Free trial, Self-serve, Custom Enterprise
Pay-as-you-go, Enterprise custom
Free; custom paid tiers via sales
Free trial details
30-day free trial with 100 credits; covers API and MCP access
$20 signup credit; $10/month ongoing credit; no credit card required
Free version available, no credit card required
Budget commitment options
Custom enterprise plans with volume negotiation
Monthly pay-as-you-go or enterprise volume commitment
Annual contract; ACV-tiered support
Custom plans available
Bulk deals support
Resell rights
-
-
-

Pricing

Compare pricing models, flexibility, and commitment structure.

Pricing Dimension
Explorium
Exa
MixRank
Pricing Model
Usage-based with custom enterprise plans
Pay-as-you-go per request
Custom usage-based annual contract
Commitment Structure
One-time or custom; no mandatory annual lock-in on self-serve
No minimum commitment; enterprise with volume discounts
Annual contract required for paid plans
Payment Recurrence
One-time or custom
Monthly
Annual (monthly credit card payments available for lower ACV)
Free Trial
30-day free trial with 100 credits; no credit card required
$20 signup credit + $10/month; no credit card required for initial access
Free version available with no credit card required
Enterprise Customization
Yes — custom plans include CRM integrations, warehouse ingestion, resell rights, and dedicated support
Yes — volume discounts, SLAs, MSAs, Zero Data Retention, SSO, dedicated onboarding
Yes — enterprise tier with dedicated support above $100K ACV
Onboarding Model
Self-serve for API and MCP; dedicated onboarding for enterprise custom plans
Self-serve; enterprise gets 1:1 dedicated onboarding
Sales-led; contact sales for pricing and demo

What Experts Say

V

Verified Customer

Head of Growth, B2B SaaS

"Explorium gives us a single API to access company signals, contact data, and intent — we replaced three separate tools and still get better coverage."
Verified User for Explorium
V

Verified Customer

AI Engineer, Series B SaaS

"Exa is the backbone of our research agent — sub-200ms responses and the answers are actually grounded in real sources, not hallucinated."
Verified User for Exa
V

Verified G2 Reviewer

Data/Analytics Professional

"The initial setup was incredibly fast, intuitive, and self-service, requiring no IT support or extensive training."
Verified User for MixRank

Frequently Asked Questions

Is Exa better than MixRank?

It depends on your use case. Exa The AI-native search API — 500B+ URL index, company enrichment, real-time web content, and MCP-native integration for AI agents MixRank The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets

What is the difference between Exa and MixRank?

See the feature-by-feature comparison above. In short: Exa focuses on The AI-native search API — 500B+ URL index, company enrichment, real-time web content, and MCP-native integration for AI agents while MixRank focuses on The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets.

How much does Exa cost compared to MixRank?

Exa pricing model: Pay-as-you-go usage-based. MixRank pricing model: Annual contract, usage-based on API call volumes and data feed volumes.

Is Exa or MixRank better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Is Explorium better than Exa?

It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform Exa The AI-native search API — 500B+ URL index, company enrichment, real-time web content, and MCP-native integration for AI agents

What is the difference between Explorium and Exa?

See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while Exa focuses on The AI-native search API — 500B+ URL index, company enrichment, real-time web content, and MCP-native integration for AI agents.

How much does Explorium cost compared to Exa?

Explorium pricing model: Usage-based with custom plans. Exa pricing model: Pay-as-you-go usage-based.

Is Explorium or Exa better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Is Explorium better than MixRank?

It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform MixRank The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets

What is the difference between Explorium and MixRank?

See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while MixRank focuses on The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets.

How much does Explorium cost compared to MixRank?

Explorium pricing model: Usage-based with custom plans. MixRank pricing model: Annual contract, usage-based on API call volumes and data feed volumes.

Is Explorium or MixRank better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Does Explorium have an MCP server?

Yes. Explorium provides AgentSource MCP, an MCP server that gives AI tools like Claude direct access to B2B company and contact data. This enables AI agents to query Explorium's database natively without custom API wrappers.

What is Explorium's data accuracy?

Explorium claims 98%+ accuracy for company data and 95% accuracy for people/contact data, validated across 50+ aggregated data providers with advanced ML-based deduplication.

What is Explorium's API rate limit?

The default rate limit is 200 requests per minute per API key. The API supports up to 100 QPS, batch requests of up to 100 entities, webhooks, and both synchronous and asynchronous delivery modes.

Does Explorium offer a free trial?

Yes. Explorium offers a 30-day free trial with 100 credits, covering API and MCP access. Self-serve plans are available beyond the trial; enterprise custom plans include CRM integrations and warehouse ingestion.

What is Explorium's data refresh rate?

High-velocity signals (intent, events, hiring) refresh daily. Semi-dynamic attributes refresh weekly. Stable firmographic fields refresh monthly or quarterly.

How does Explorium compare to ZoomInfo or Apollo for coverage?

Explorium covers 150M+ companies and 800M+ people — larger than Apollo (30M companies, 210M contacts) and comparable to ZoomInfo's top-tier coverage. Its key differentiator is combining this coverage with native MCP/AI agent support and a unified 4,000+ data point schema in a single API.

How is Exa different from Google Search API or Bing Search API?

Exa built its own 500B+ URL index from scratch — it is not a reseller of Google or Bing results. Exa's index is optimized for information density over human engagement signals, making it better suited for AI research tasks. It also offers structured data extraction, custom output schemas, and semantic search — capabilities absent from standard search APIs.

Does Exa have a Claude Code Skill or Claude Plugin?

Exa has an official MCP server (github.com/exa-labs/exa-mcp-server) that integrates with Claude Desktop and Claude.ai, plus an experimental ChatGPT integration. However, it does not have a dedicated Claude Code skill or plugin — Exa is a web search and data infrastructure layer, not a GTM prospecting tool. If you're looking for specialized B2B prospecting skills inside Claude Code, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 skills for company discovery, contact enrichment, and list building directly inside Claude Code.

Is Exa or Explorium better for Claude Code and Codex?

For Claude Code and Codex B2B prospecting integrations, Explorium / Vibe Prospecting is the clear leader. Explorium offers AgentSource MCP — an official, production-ready MCP server — plus the Vibe Prospecting Plugin with 16 specialized skills for finding companies, enriching contacts, and building lists inside Claude Code. Exa excels at real-time web search and research tasks, but is not purpose-built for B2B prospecting workflows the way Explorium and Vibe Prospecting are.

What makes MixRank's mobile app intelligence different from other providers?

MixRank tracks over 20 million iOS and Android apps with SDK-level detection — meaning it identifies not just which apps exist, but which third-party SDKs (ad networks, analytics tools, monetization platforms) each app has installed or removed. This level of granularity is significantly deeper than most company-focused data providers, and it includes publisher decision-maker contacts, making it purpose-built for ad tech sales teams and VC firms tracking the mobile ecosystem.

How accurate is MixRank's data and how often is it updated?

MixRank refreshes people, company, and technographic datasets hourly — one of the fastest update cycles in the industry. Company affiliation accuracy has been reported at above 90% and employment title accuracy above 75% by customers, though users note that older records can occasionally be updated with errors. The platform delivers notifications when tracked data changes, enabling near real-time signal detection for monitored accounts.

Does MixRank publish its pricing, and what does an annual contract typically involve?

MixRank does not publicly list pricing. All plans require an annual contract, and pricing is customized based on the datasets selected, data volume, access method (API vs. flat-file vs. hosted database), and contract length. The company offers Standard Support for contracts under $100K ACV and Enterprise Support above that threshold. Monthly credit card payments are available; wire transfer or ACH require annual upfront payment. Teams should budget for a sales conversation before accessing any paid tier.

Can MixRank data be delivered directly into our data warehouse?

Yes. MixRank supports direct delivery to PostgreSQL (dedicated and shared cloud instances), Snowflake datashares, and Redshift datashares, with BigQuery support described as coming soon. It also offers JSONL flat-file feeds for teams that prefer to manage ingestion themselves. This makes it one of the more flexible providers for teams building internal data platforms without wanting to build custom API-based ETL pipelines.

Is MixRank suitable for a small sales team that needs a prospecting tool?

No. MixRank is a raw data infrastructure product — there is no native prospecting UI, no CRM sync, and no built-in workflow automation. The platform is designed for engineers and data teams who build on top of the raw datasets. Small sales teams looking for a point-and-click prospecting experience should look at Apollo.io, ZoomInfo, or similar tools. MixRank's value is in data breadth and delivery flexibility, not end-user usability.

How does MixRank's ad intelligence work, and what are its limitations?

MixRank's Competitive Ad Intelligence continuously crawls U.S. ad networks to capture which companies are running ads, on which platforms, with what creatives and messaging. The data refreshes daily and is particularly strong for U.S. digital advertising. Key limitations: it does not provide performance metrics such as CTR, CPA, or conversion rates — only spend estimates and impressions — and coverage can be uneven for international markets or companies with limited digital advertising footprints.

Does MixRank have a Claude Code Skill or Claude Plugin?

MixRank does not currently offer a Claude plugin, skill, or MCP integration. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.