Explorium vs LeadIQ vs LeadMagic

Objective, side-by-side analysis of Explorium, LeadIQ, and LeadMagic to help you evaluate features, pricing, and performance and find the perfect fit for your data needs.

Explorium

4.8

The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform

  • API
  • Free Trial
  • GDPR Compliance

LeadIQ

4.2

The prospecting platform built for modern sales reps — LinkedIn-native data capture, AI email writing, and champion tracking in one workflow

  • API
  • Free Trial
  • GDPR Compliance

LeadMagic

5.0

The B2B data API built for AI agents and GTM engineers — pay only for valid results, no seats, no contracts, accessible via API, CLI, and MCP

  • API
  • Free Trial
  • GDPR Compliance

Primary Use Cases

Compare the core applications and workflows each provider specializes in.

Explorium

  • GTM Agents

    Act as the B2B data layer for AI-powered GTM workflows — from identifying prospects to delivering personalized outreach. Supports MCP-native access via Claude and other AI agents.

  • ABM Targeting

    Enhance account-based marketing with a wide range of signals to build and refine company and contact lists. Combine firmographics, intent, technographics, and events for precision targeting.

  • AI Recruiting

    Build recruiting automation systems on top of a premium B2B data layer. Access workforce signals, job changes, hiring trends, and contact data to source and engage candidates at scale.

Signals powering these use cases

  • Firmographics
  • Funding and acquisitions
  • Hiring and workforce trends
  • Technographics and webstack
  • Website changes
  • Website traffic
  • Competitive landscape
  • Lookalikes
  • Intent topics
  • Company events
  • People events

LeadIQ

  • One-Click LinkedIn Prospecting

    The LeadIQ Chrome extension sits on top of LinkedIn and LinkedIn Sales Navigator, letting reps capture verified email addresses and phone numbers with a single click and sync them directly to Salesforce, HubSpot, Outreach, or Salesloft. Users report saving 10–15 hours per BDR per month previously spent on manual data entry.

  • Champion Tracking

    LeadIQ monitors contacts who have previously engaged with or purchased from your team, alerting reps when they change companies. Each alert includes the new employer, role, and updated contact details, along with a suggested outreach angle — turning job changes into a warm pipeline source without any manual research.

  • AI-Powered Email Personalization

    Scribe, LeadIQ's built-in AI email writer, generates personalized outbound emails based on the prospect's LinkedIn profile, company news, and job title. It reduces time-per-email for reps doing high-volume outreach and integrates directly into Outreach and Salesloft sequences.

Signals powering these use cases

  • Champion Tracking — real-time alerts when buyers change companies
  • Job change detection with new employer, role, and updated contact details
  • AI Scribe — personalized email generation based on prospect profile
  • Multi-source email enrichment querying 9 data providers for higher accuracy
  • One-click LinkedIn capture with immediate CRM sync

LeadMagic

  • AI Agent & GTM Engineering Stack

    LeadMagic provides 20+ enrichment endpoints accessible via REST API, CLI, and MCP — including native support for Claude Desktop, Claude Code, and Claude.ai. This makes it the data layer of choice for teams building AI prospecting agents, automated enrichment workflows, and conversational data lookups without leaving their development environment.

  • Website Visitor Identification

    LeadMagic's visitor identification product reveals the companies behind anonymous website traffic, enabling revenue teams to prioritize accounts showing active buying intent. It surfaces company name, industry, headcount, and contact data for visitors — turning website analytics into an actionable outbound signal.

  • Pay-Per-Result Data Enrichment

    With credits starting at $0.008 and charges only when valid data is returned, LeadMagic is purpose-built for teams running high-volume enrichment workflows where cost predictability matters. Credits never expire on paid plans and no failed lookup is ever charged — making it a transparent alternative to subscription-based enrichment tools.

Signals powering these use cases

  • Website visitor identification — reveals companies visiting your site in real time
  • Job change detection endpoint for monitoring contact movement
  • Catch-all email verification with risk scoring
  • MCP integration for conversational enrichment via Claude and other AI tools
  • Real-time SMTP + risk-score verification on every email (under 2% bounce rate)

Snapshot

Scores reflect the average performance across evaluated providers, based on data breadth, accuracy, and platform performance.

Explorium Snapshot

  • Company coverage 3.5
  • Signals depth 5.0
  • Freshness 1.8

LeadIQ Snapshot

  • Signals depth 1.8
  • Freshness 2.7

LeadMagic Snapshot

  • Signals depth 2.8
  • Freshness 4.9

Detailed Feature Comparison

Side-by-side analysis of Explorium, LeadIQ, and LeadMagic across data coverage, platform capabilities, and technical specifications.

Feature Comparison
Explorium
LeadIQ
LeadMagic
Data Enrichment
ML Discovery
API Access
REST JSON API with batch support (up to 100 entities), webhooks, sync/async; up to 100 QPS; 99.999% uptime
Full API; Salesforce Managed Package for native CRM enrichment
Full REST API with 20+ endpoints; also accessible via CLI and MCP
SLA
Up to 99.999% uptime; rate limit 200 requests/min per key
-
-
Compliance
GDPR, SOC 2, CCPA, ISO 27001
GDPR and CCPA compliant; SOC 2 certified
GDPR compliant
Custom Entities
Real-time Lookups
Global Coverage
150M+ companies and 800M+ contacts across 150+ countries
Global; strongest in North America and EMEA
Global; strongest in US and Europe
CRM Integration
Available on custom enterprise plans
Salesforce, HubSpot, Pipedrive; Outreach, Salesloft, Groove by Clari
Clay (top-rated); API-based integration with any CRM or automation tool
Platform interface
REST JSON API, MCP server (AgentSource MCP), batch support up to 100 entities, webhooks, sync and async modes
Web app, Chrome extension (LinkedIn-native), API
REST API, CLI, MCP (Claude Desktop, Claude Code, Claude.ai), web app dashboard
Natural language search
Workflow automation
Automation integrations
n8n, Claude, custom webhook integrations
Outreach, Salesloft, Groove by Clari, Zapier, Workato, Clay
Clay, Zapier, n8n, Make; integrates into any stack via REST API
Company coverage
150M+ company profiles
-
Global company data including headcount, competitor intelligence, and firmographic enrichment
People coverage
800M+ people profiles (767M+ verified contacts)
Multi-source enrichment querying 9 data providers; stated 85% global mobile match rate
Real-time email finding and mobile phone enrichment; 97% stated email accuracy with SMTP verification
Geographic coverage
150+ countries
Global coverage; strong in North America and EMEA
Global; 75–85% accuracy stated for US and European contacts
Data sources type
50+ data providers; proprietary ML enrichment; real-time web signals
Multi-provider aggregation (9 sources); real-time LinkedIn profile verification; proprietary data layer
Proprietary real-time verification infrastructure; REST API aggregation; no single static database disclosed
Global schema consistency
Unified schema across 4,000+ data points globally; consistent API response structure
Consistent output: verified email, phone, job title, company, LinkedIn profile
Consistent schema across 20+ endpoints: email, phone, company, jobs, ads data
Refresh frequency
Daily for high-velocity signals; weekly for semi-dynamic attributes; monthly/quarterly for stable firmographics
Real-time verification at point of capture via Chrome extension; job change alerts updated continuously
Real-time on each API call
Business enrichments
Company size, revenue, industry, tech stack, funding stage, headcount trends, competitive landscape, website traffic
Company name, domain, LinkedIn company page
Company name, website, headcount, competitor intelligence, industry, LinkedIn company page
Prospect enrichments
Job title, seniority, verified email, phone, LinkedIn URL, job history, people events
Verified work email, mobile phone, direct dial, job title, LinkedIn profile, job change signals
Verified email, mobile phone, job title, LinkedIn profile, job change signal
Enrichment categories
Firmographics, technographics, intent, funding, events, contact, website signals, lookalikes
Email enrichment, phone enrichment, champion tracking, AI email generation, account prospecting
Email finding, email verification, mobile phone, company enrichment, website visitor identification, job change detection, catch-all verification, competitor data, headcount
Intent data
Event signals
Company events (20+ types), people events (5+ types), funding rounds, acquisitions, hiring surges
Champion Tracking: job change alerts with new employer, role, and contact details
Job change detection endpoint; website visitor identification (company-level intent signal)
Technographics
Hiring and growth signals
Matching precision
98% company accuracy; 95% people accuracy
85% stated global mobile match rate; email accuracy varies by industry and company size
97% stated email accuracy; 75–85% for US and European contacts in independent assessments
Confidence scoring
Validation methodology
Advanced ML-based deduplication; 98%+ company accuracy; 95% people accuracy
Multi-source aggregation across 9 providers with confidence scoring; real-time LinkedIn profile check at capture
Syntax, DNS, SMTP, mailbox validation, and risk scoring on every email; bounce rate under 2%
Deduplication logic
Advanced ML-based deduplication across 50+ data providers
CRM duplicate checking before sync to prevent duplicate record creation in Salesforce and HubSpot
-
API availability
QPS performance
Up to 100 QPS; 200 requests/min per API key
-
-
CRM integrations
Custom plan — CRM integrations available
Salesforce, HubSpot, Pipedrive
Clay (top-rated provider in Clay marketplace), Apollo; no native direct CRM integrations
Data warehouse support
Custom plan — warehouse ingestion available
-
-
Bulk data delivery
Claude Connector
ChatGPT App
Custom MCP
Claude Plugin
ChatGPT Plugin
OpenClaw Plugin
Skills
16
-
-
GDPR compliance
CCPA support
-
SOC 2
-
ISO certifications
ISO 27001
-
-
SLA uptime
Up to 99.999% uptime SLA
-
-
Pricing model
Usage-based API credits with custom enterprise plans
Per-user subscription
Credit-based subscription, pay per valid result
Credit system
Credit-based; 100 credits on free trial; self-serve and custom plans scale with volume
Universal credits: 1 credit = 1 verified email; 10 credits = 1 phone number; credits do not roll over (expire monthly or annually)
Credits start at $0.008; email finding = 1 credit; email validation = 0.25 credits; mobile phone = 5 credits; not-found results always free; credits never expire on Essential+ plans
Tier structure
Free trial, Self-serve, Custom Enterprise
Free, Essential ($39/user/mo annual), Pro ($79/user/mo annual), Enterprise (custom)
Basic ($59.99/mo, 2,500 credits), Essential ($99.99/mo, 10,000 credits + rollover), Growth ($179.99/mo, 20,000 credits), Pro ($399.99/mo, 50,000 credits), Ultimate ($799.99/mo, 100,000 credits)
Free trial details
30-day free trial with 100 credits; covers API and MCP access
Permanent free plan: 50 verified emails, 5 mobile numbers, 40 Scribe AI emails, 10 tracked accounts per month
100 free credits on signup; no credit card required; usable across all 20+ API endpoints
Budget commitment options
Custom enterprise plans with volume negotiation
Monthly or annual billing; per-user pricing scales linearly with team size
Monthly billing only; no annual lock-in; credit rollover on Essential+ plans; no per-seat fees
Custom plans available
Bulk deals support
Resell rights
-
-
-

Pricing

Compare pricing models, flexibility, and commitment structure.

Pricing Dimension
Explorium
LeadIQ
LeadMagic
Pricing Model
Usage-based with custom enterprise plans
Per-user subscription with monthly credit allocations
Credit-based subscription, pay only for valid results — no per-seat fees
Commitment Structure
One-time or custom; no mandatory annual lock-in on self-serve
Monthly or annual; annual pricing provides meaningful discount (~15–20%)
Monthly billing; no annual commitment required on any plan
Payment Recurrence
One-time or custom
Monthly or Annual
Monthly
Free Trial
30-day free trial with 100 credits; no credit card required
Permanent free plan: 50 verified emails + 5 mobile numbers/month + 40 AI-generated Scribe emails + 10 tracked accounts
100 free credits on signup; no credit card required; works across all enrichment endpoints
Enterprise Customization
Yes — custom plans include CRM integrations, warehouse ingestion, resell rights, and dedicated support
Custom pricing; dedicated account management; custom integrations; typically $15,000–$30,000/year for mid-size orgs
Custom volume arrangements available for high-throughput teams
Onboarding Model
Self-serve for API and MCP; dedicated onboarding for enterprise custom plans
Self-serve for Essential and Pro; dedicated onboarding and CSM for Enterprise
Developer-first self-serve; comprehensive API documentation; MCP and CLI setup guides available

What Experts Say

V

Verified Customer

Head of Growth, B2B SaaS

"Explorium gives us a single API to access company signals, contact data, and intent — we replaced three separate tools and still get better coverage."
Verified User for Explorium
V

Verified G2 Reviewer

Senior Account Executive, Mid-Market SaaS Company

"I like how I am able to export contacts directly into Outreach sequences from LeadIQ without having any manual actions to perform in Salesforce. The direct integration to Groove has been a game changer for our org. The job change tracking is incredibly valuable — I've closed deals with former champions who moved to new companies and remembered us."
Verified User for LeadIQ
V

Verified G2 Reviewer

Sales Director, B2B Technology Company

"LeadMagic has the best price of the market and the quality is very good. The most accurate contact data I have found — and we have used them all: Leadfeeder, Lusha, ZoomInfo, Slintel to mention a few. Quality of data is amazing; within minutes I can find and call people and it's exactly what I need."
Verified User for LeadMagic

Frequently Asked Questions

Is LeadIQ better than LeadMagic?

It depends on your use case. LeadIQ The prospecting platform built for modern sales reps — LinkedIn-native data capture, AI email writing, and champion tracking in one workflow LeadMagic The B2B data API built for AI agents and GTM engineers — pay only for valid results, no seats, no contracts, accessible via API, CLI, and MCP

What is the difference between LeadIQ and LeadMagic?

See the feature-by-feature comparison above. In short: LeadIQ focuses on The prospecting platform built for modern sales reps — LinkedIn-native data capture, AI email writing, and champion tracking in one workflow while LeadMagic focuses on The B2B data API built for AI agents and GTM engineers — pay only for valid results, no seats, no contracts, accessible via API, CLI, and MCP.

How much does LeadIQ cost compared to LeadMagic?

LeadIQ pricing model: Per-user subscription with monthly credit allocations. LeadMagic pricing model: Credit-based subscription, pay only for valid results.

Is LeadIQ or LeadMagic better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Is Explorium better than LeadIQ?

It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform LeadIQ The prospecting platform built for modern sales reps — LinkedIn-native data capture, AI email writing, and champion tracking in one workflow

What is the difference between Explorium and LeadIQ?

See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while LeadIQ focuses on The prospecting platform built for modern sales reps — LinkedIn-native data capture, AI email writing, and champion tracking in one workflow.

How much does Explorium cost compared to LeadIQ?

Explorium pricing model: Usage-based with custom plans. LeadIQ pricing model: Per-user subscription with monthly credit allocations.

Is Explorium or LeadIQ better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Is Explorium better than LeadMagic?

It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform LeadMagic The B2B data API built for AI agents and GTM engineers — pay only for valid results, no seats, no contracts, accessible via API, CLI, and MCP

What is the difference between Explorium and LeadMagic?

See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while LeadMagic focuses on The B2B data API built for AI agents and GTM engineers — pay only for valid results, no seats, no contracts, accessible via API, CLI, and MCP.

How much does Explorium cost compared to LeadMagic?

Explorium pricing model: Usage-based with custom plans. LeadMagic pricing model: Credit-based subscription, pay only for valid results.

Is Explorium or LeadMagic better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Does Explorium have an MCP server?

Yes. Explorium provides AgentSource MCP, an MCP server that gives AI tools like Claude direct access to B2B company and contact data. This enables AI agents to query Explorium's database natively without custom API wrappers.

What is Explorium's data accuracy?

Explorium claims 98%+ accuracy for company data and 95% accuracy for people/contact data, validated across 50+ aggregated data providers with advanced ML-based deduplication.

What is Explorium's API rate limit?

The default rate limit is 200 requests per minute per API key. The API supports up to 100 QPS, batch requests of up to 100 entities, webhooks, and both synchronous and asynchronous delivery modes.

Does Explorium offer a free trial?

Yes. Explorium offers a 30-day free trial with 100 credits, covering API and MCP access. Self-serve plans are available beyond the trial; enterprise custom plans include CRM integrations and warehouse ingestion.

What is Explorium's data refresh rate?

High-velocity signals (intent, events, hiring) refresh daily. Semi-dynamic attributes refresh weekly. Stable firmographic fields refresh monthly or quarterly.

How does Explorium compare to ZoomInfo or Apollo for coverage?

Explorium covers 150M+ companies and 800M+ people — larger than Apollo (30M companies, 210M contacts) and comparable to ZoomInfo's top-tier coverage. Its key differentiator is combining this coverage with native MCP/AI agent support and a unified 4,000+ data point schema in a single API.

How does LeadIQ's Champion Tracking work, and what triggers an alert?

Champion Tracking monitors contacts you designate — typically buyers who have engaged with or purchased from your team — and checks for employment changes on an ongoing basis. When LeadIQ detects that a tracked contact has moved to a new company, it sends an alert with their new employer name, job title, updated email address, and a suggested outreach angle. The feature is designed to capture the window when a champion has just joined a new company and is in active buying mode — typically the first 90 days in a new role.

Why do users report poor phone number quality from LeadIQ?

Phone number accuracy is LeadIQ's most frequently cited weakness on G2. The issues typically fall into three categories: outdated numbers that haven't been refreshed since a contact changed roles, personal cell numbers rather than direct business lines, and numbers that connect to the wrong person entirely. LeadIQ states an 85% global mobile match rate, but user experiences vary significantly by industry, company size, and geography. Phone data tends to be more reliable for larger companies in North America and less reliable for SMBs, international markets, and niche verticals.

What is LeadIQ Scribe and how does it differ from other AI email tools?

Scribe is LeadIQ's built-in AI email writer that generates personalized cold email drafts at the point of prospect capture. Unlike standalone AI writing tools, Scribe uses the prospect's LinkedIn profile, recent company news, job title, and company context that LeadIQ has already surfaced — so the personalization is grounded in live prospect data rather than generic prompts. It is integrated directly into Outreach and Salesloft workflows, allowing reps to go from LinkedIn profile to personalized email draft in a single workflow without switching tools.

Do LeadIQ credits roll over if I don't use them all in a month?

No. On monthly billing plans, unused credits expire at the end of each calendar month. On annual plans, unused credits expire at the end of the subscription year. This is a meaningful cost consideration for teams with inconsistent outreach cadences — if your team runs a large prospecting push in Q1 and slows down in Q2, the credits from slow months are forfeited. Teams that anticipate usage variability should factor this into plan selection or consider negotiating a custom arrangement at Enterprise tier.

How does LeadIQ handle data accuracy when querying multiple providers?

LeadIQ queries up to 9 third-party data providers simultaneously when capturing a contact and uses a confidence scoring system to surface the highest-probability email address. When multiple providers agree on the same email, the confidence score is higher; when results conflict, the score is lower and LeadIQ flags the result for the user. This multi-source approach increases the likelihood of finding a valid email compared to single-source tools, but it also means that the accuracy ceiling is bounded by the quality of the underlying provider network — which varies by geography and industry.

Does LeadIQ have a Claude Code Skill or Claude Plugin?

Not officially — LeadIQ has a custom MCP server that can be used with Claude, but no dedicated Claude Code plugin or skill. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.

How does LeadMagic's MCP integration work with Claude and other AI tools?

LeadMagic provides 16 MCP (Model Context Protocol) tools that connect its enrichment endpoints directly to AI environments including Claude Desktop, Claude Code, Claude.ai, and Cursor. Once configured with your LeadMagic API key, you can ask the AI assistant to look up a contact's email, enrich a company record, or identify website visitors in natural language — and the AI will call the appropriate LeadMagic API endpoint, return the result, and incorporate it into the conversation. This enables conversational B2B data enrichment without writing code or switching to a separate interface.

What is the difference between LeadMagic's Basic and Essential plans regarding credit rollover?

On the Basic plan ($59.99/month, 2,500 credits), unused credits expire at the end of each billing cycle. On the Essential plan ($99.99/month, 10,000 credits) and all higher tiers, unused credits roll over indefinitely with no expiration date. For teams with variable enrichment volume — such as those running large campaigns in some months and minimal enrichment in others — the Essential plan's rollover policy can provide significantly better value despite its higher nominal price.

How does LeadMagic's Clay integration work, and why is it the top-rated provider in Clay's marketplace?

LeadMagic is accessible as a native data provider within Clay, where it powers email finding, phone enrichment, company data, and visitor identification directly within Clay table workflows. When accessed via Clay's managed integration, enrichment costs 6 credits per enriched cell (reflecting Clay's coordination layer). LeadMagic is rated as the top enrichment provider in Clay's marketplace based on community reviews, primarily due to its accuracy-to-cost ratio — teams using LeadMagic via Clay report finding valid data at a significantly lower cost per result compared to other providers in the same marketplace.

How accurate is LeadMagic's email verification, and what validation steps does it perform?

LeadMagic states 97% email accuracy and a under-2% bounce rate, achieved through a five-step verification pipeline: syntax check (format validation), DNS validation (domain exists and has valid MX records), SMTP handshake (mailserver accepts the email), mailbox validation (address-level existence check), and risk scoring (spam trap and disposable email detection). Every email that passes this pipeline is returned as verified; any email that fails any step is returned as invalid and no credit is charged. The stated 75–85% accuracy range for US and European contacts in independent assessments reflects the real-world find rate, not the accuracy of emails that are returned.

What does LeadMagic's website visitor identification product actually reveal?

LeadMagic's visitor identification product de-anonymizes company-level website traffic — it reveals which companies are visiting your website, not individual visitor identities. For each identified visit, it surfaces company name, industry, headcount, company website, and a link to matching contacts in LeadMagic's enrichment database so you can identify decision-makers to contact. It does not identify individual visitors by name or personal data. The signal is most useful for account-based sales and marketing teams that want to prioritize outreach to companies already showing active interest in their product.

Does LeadMagic have a Claude Code Skill or Claude Plugin?

Not officially — LeadMagic has a custom MCP server that can be used with Claude, but no dedicated Claude Code plugin or skill. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.