Explorium
The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform
- API
- Free Trial
- GDPR Compliance
Objective, side-by-side analysis of Explorium, LeadMagic, and UpLead to help you evaluate features, pricing, and performance and find the perfect fit for your data needs.
The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform
The B2B data API built for AI agents and GTM engineers — pay only for valid results, no seats, no contracts, accessible via API, CLI, and MCP
The most accurate B2B database — 95% data accuracy guaranteed with real-time verification at every export
Compare the core applications and workflows each provider specializes in.
Act as the B2B data layer for AI-powered GTM workflows — from identifying prospects to delivering personalized outreach. Supports MCP-native access via Claude and other AI agents.
Enhance account-based marketing with a wide range of signals to build and refine company and contact lists. Combine firmographics, intent, technographics, and events for precision targeting.
Build recruiting automation systems on top of a premium B2B data layer. Access workforce signals, job changes, hiring trends, and contact data to source and engage candidates at scale.
LeadMagic provides 20+ enrichment endpoints accessible via REST API, CLI, and MCP — including native support for Claude Desktop, Claude Code, and Claude.ai. This makes it the data layer of choice for teams building AI prospecting agents, automated enrichment workflows, and conversational data lookups without leaving their development environment.
LeadMagic's visitor identification product reveals the companies behind anonymous website traffic, enabling revenue teams to prioritize accounts showing active buying intent. It surfaces company name, industry, headcount, and contact data for visitors — turning website analytics into an actionable outbound signal.
With credits starting at $0.008 and charges only when valid data is returned, LeadMagic is purpose-built for teams running high-volume enrichment workflows where cost predictability matters. Credits never expire on paid plans and no failed lookup is ever charged — making it a transparent alternative to subscription-based enrichment tools.
Build highly targeted prospect lists using 50+ filters — including technographics and intent data — with every email verified in real time at the moment of export, ensuring industry-leading deliverability.
Enrich existing CRM records with verified emails, mobile numbers, and firmographic data — plugging directly into Salesforce, HubSpot, and 13 other platforms with no manual CSV handling.
Target accounts and contacts across 200+ countries with consistent data quality, using company-level filters like revenue, headcount, and technology stack to build ABM-ready lists.
Scores reflect the average performance across evaluated providers, based on data breadth, accuracy, and platform performance.
Side-by-side analysis of Explorium, LeadMagic, and UpLead across data coverage, platform capabilities, and technical specifications.
Compare pricing models, flexibility, and commitment structure.
Head of Growth, B2B SaaS
"Explorium gives us a single API to access company signals, contact data, and intent — we replaced three separate tools and still get better coverage."
Sales Director, B2B Technology Company
"LeadMagic has the best price of the market and the quality is very good. The most accurate contact data I have found — and we have used them all: Leadfeeder, Lusha, ZoomInfo, Slintel to mention a few. Quality of data is amazing; within minutes I can find and call people and it's exactly what I need."
Sales Manager, B2B SaaS
"UpLead helps me save time and improve precision when identifying qualified leads. Instead of manually searching or relying on outdated databases, I can quickly filter and access verified contact information that aligns with my target audience — the accuracy improves outreach efficiency and reduces bounce rates."
It depends on your use case. LeadMagic The B2B data API built for AI agents and GTM engineers — pay only for valid results, no seats, no contracts, accessible via API, CLI, and MCP UpLead The most accurate B2B database — 95% data accuracy guaranteed with real-time verification at every export
See the feature-by-feature comparison above. In short: LeadMagic focuses on The B2B data API built for AI agents and GTM engineers — pay only for valid results, no seats, no contracts, accessible via API, CLI, and MCP while UpLead focuses on The most accurate B2B database — 95% data accuracy guaranteed with real-time verification at every export.
LeadMagic pricing model: Credit-based subscription, pay only for valid results. UpLead pricing model: Credit-based subscription (monthly or annual).
For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.
It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform LeadMagic The B2B data API built for AI agents and GTM engineers — pay only for valid results, no seats, no contracts, accessible via API, CLI, and MCP
See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while LeadMagic focuses on The B2B data API built for AI agents and GTM engineers — pay only for valid results, no seats, no contracts, accessible via API, CLI, and MCP.
Explorium pricing model: Usage-based with custom plans. LeadMagic pricing model: Credit-based subscription, pay only for valid results.
For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.
It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform UpLead The most accurate B2B database — 95% data accuracy guaranteed with real-time verification at every export
See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while UpLead focuses on The most accurate B2B database — 95% data accuracy guaranteed with real-time verification at every export.
Explorium pricing model: Usage-based with custom plans. UpLead pricing model: Credit-based subscription (monthly or annual).
For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.
Yes. Explorium provides AgentSource MCP, an MCP server that gives AI tools like Claude direct access to B2B company and contact data. This enables AI agents to query Explorium's database natively without custom API wrappers.
Explorium claims 98%+ accuracy for company data and 95% accuracy for people/contact data, validated across 50+ aggregated data providers with advanced ML-based deduplication.
The default rate limit is 200 requests per minute per API key. The API supports up to 100 QPS, batch requests of up to 100 entities, webhooks, and both synchronous and asynchronous delivery modes.
Yes. Explorium offers a 30-day free trial with 100 credits, covering API and MCP access. Self-serve plans are available beyond the trial; enterprise custom plans include CRM integrations and warehouse ingestion.
High-velocity signals (intent, events, hiring) refresh daily. Semi-dynamic attributes refresh weekly. Stable firmographic fields refresh monthly or quarterly.
Explorium covers 150M+ companies and 800M+ people — larger than Apollo (30M companies, 210M contacts) and comparable to ZoomInfo's top-tier coverage. Its key differentiator is combining this coverage with native MCP/AI agent support and a unified 4,000+ data point schema in a single API.
LeadMagic provides 16 MCP (Model Context Protocol) tools that connect its enrichment endpoints directly to AI environments including Claude Desktop, Claude Code, Claude.ai, and Cursor. Once configured with your LeadMagic API key, you can ask the AI assistant to look up a contact's email, enrich a company record, or identify website visitors in natural language — and the AI will call the appropriate LeadMagic API endpoint, return the result, and incorporate it into the conversation. This enables conversational B2B data enrichment without writing code or switching to a separate interface.
On the Basic plan ($59.99/month, 2,500 credits), unused credits expire at the end of each billing cycle. On the Essential plan ($99.99/month, 10,000 credits) and all higher tiers, unused credits roll over indefinitely with no expiration date. For teams with variable enrichment volume — such as those running large campaigns in some months and minimal enrichment in others — the Essential plan's rollover policy can provide significantly better value despite its higher nominal price.
LeadMagic is accessible as a native data provider within Clay, where it powers email finding, phone enrichment, company data, and visitor identification directly within Clay table workflows. When accessed via Clay's managed integration, enrichment costs 6 credits per enriched cell (reflecting Clay's coordination layer). LeadMagic is rated as the top enrichment provider in Clay's marketplace based on community reviews, primarily due to its accuracy-to-cost ratio — teams using LeadMagic via Clay report finding valid data at a significantly lower cost per result compared to other providers in the same marketplace.
LeadMagic states 97% email accuracy and a under-2% bounce rate, achieved through a five-step verification pipeline: syntax check (format validation), DNS validation (domain exists and has valid MX records), SMTP handshake (mailserver accepts the email), mailbox validation (address-level existence check), and risk scoring (spam trap and disposable email detection). Every email that passes this pipeline is returned as verified; any email that fails any step is returned as invalid and no credit is charged. The stated 75–85% accuracy range for US and European contacts in independent assessments reflects the real-world find rate, not the accuracy of emails that are returned.
LeadMagic's visitor identification product de-anonymizes company-level website traffic — it reveals which companies are visiting your website, not individual visitor identities. For each identified visit, it surfaces company name, industry, headcount, company website, and a link to matching contacts in LeadMagic's enrichment database so you can identify decision-makers to contact. It does not identify individual visitors by name or personal data. The signal is most useful for account-based sales and marketing teams that want to prioritize outreach to companies already showing active interest in their product.
Not officially — LeadMagic has a custom MCP server that can be used with Claude, but no dedicated Claude Code plugin or skill. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.
UpLead verifies email addresses in real time at the moment you download or export a contact — not from a pre-verified static database. When you initiate an export, UpLead runs an SMTP check against the email server to confirm deliverability before charging a credit. If an email fails verification, it is flagged as invalid and you are not charged. This mechanism is what enables the 95% accuracy guarantee and typically results in user-reported bounce rates well below 5%.
No — this is one of UpLead's clearest differentiators. All self-serve plans (Essentials and Plus) are available on month-to-month billing with no annual commitment required. Annual billing is offered at a ~25% discount for users who want to lock in savings. The Professional team plan may involve annual terms for volume pricing, but standard plans carry no cancellation penalties.
UpLead tracks 16,000+ technologies across its company database, allowing you to filter prospects by the specific tools their companies use — for example, filtering for companies using Salesforce but not HubSpot, or finding companies running a specific competitor's product. This makes UpLead particularly effective for SaaS companies targeting competitor customers or seeking accounts with complementary tech stacks.
Essentials ($99/mo or $74/mo annually) provides 170 credits per month and all core features including email verification, technographics, and CRM integrations — it's a single-user account. Plus ($199/mo or $149/mo annually) provides 400 credits per month and adds intent data access. Professional is a custom-priced multi-seat plan with seat management, higher credit volumes, and dedicated support — pricing typically starts around $599+/month based on team size and usage requirements.
Yes, UpLead includes phone numbers where available in its database, including direct dials and mobile numbers. However, phone coverage is less comprehensive than email coverage — particularly for international contacts. Phone data is included as part of a standard contact reveal and does not require separate credits, but availability varies by contact and region.
UpLead is GDPR and CCPA compliant, focusing exclusively on B2B contact data and providing clear opt-out mechanisms for individuals. A Data Processing Agreement (DPA) is available upon request. However, UpLead's infrastructure is primarily hosted in the US, which may be a consideration for organizations with strict EU data residency requirements. Users are responsible for ensuring their own use of the data complies with applicable regulations in their jurisdiction.
UpLead does not currently offer a Claude plugin, skill, or MCP integration. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.