Explorium vs MixRank vs RocketReach

Objective, side-by-side analysis of Explorium, MixRank, and RocketReach to help you evaluate features, pricing, and performance and find the perfect fit for your data needs.

Explorium

4.8

The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform

  • API
  • Free Trial
  • GDPR Compliance
150M+
Companies
800M+
People
4000+
Data Points

Selected Customers

Clay • Common Room • Cognism • Outreach • Bombora • Monday.com • Artisan

View Provider Sign up for free

MixRank

3.8

The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets

  • API
  • Free Trial
70M+
Companies
500M+
People
150+
Data Points

Selected Customers

Google • Amazon • Facebook • Intel • Adobe

View Provider

RocketReach

4.4

The most accessible and scalable professional contact database, serving over 5.6 million users—including 95% of Fortune 500 companies—with verified emails and direct dials at competitive price points

  • API
  • Free Trial
  • GDPR Compliance
35M+
Companies
700M+
People

Selected Customers

Google • Apple • Amazon • Microsoft • Identifee • 3 HTi • Ridgeway Partners

View Provider

Primary Use Cases

Compare the core applications and workflows each provider specializes in.

Explorium

  • GTM Agents

    Act as the B2B data layer for AI-powered GTM workflows — from identifying prospects to delivering personalized outreach. Supports MCP-native access via Claude and other AI agents.

  • ABM Targeting

    Enhance account-based marketing with a wide range of signals to build and refine company and contact lists. Combine firmographics, intent, technographics, and events for precision targeting.

  • AI Recruiting

    Build recruiting automation systems on top of a premium B2B data layer. Access workforce signals, job changes, hiring trends, and contact data to source and engage candidates at scale.

Signals powering these use cases

  • Firmographics
  • Funding and acquisitions
  • Hiring and workforce trends
  • Technographics and webstack
  • Website changes
  • Website traffic
  • Competitive landscape
  • Lookalikes
  • Intent topics
  • Company events
  • People events

MixRank

  • Mobile App & SDK Intelligence

    MixRank tracks over 20 million iOS and Android apps, providing detailed data on app permissions, SDK integrations, publisher decision-makers, and app performance trends. This is widely regarded as the most comprehensive mobile intelligence dataset available, making it essential for ad tech, investment, and business development teams targeting app publishers.

  • Technographic & Competitive Intelligence

    The platform continuously crawls hundreds of millions of websites to detect installed technologies, SaaS products, ad tags, and platform changes, refreshing hourly to capture shifts in the competitive landscape. Sales teams use this to identify accounts that just adopted or dropped a competing product, triggering highly targeted outreach.

  • People & Company Data for Sales & Fraud Prevention

    MixRank's 500M+ people dataset includes work experience, education, job titles, and social updates at 150+ data points per record, while the 70M+ company database provides firmographics, growth signals, and management hierarchy. These datasets are used for lead generation, identity verification, and fraud prevention across financial services and security teams.

Signals powering these use cases

  • Website technographic changes
  • Mobile app SDK installs and changes
  • Competitive advertising campaigns
  • Employee headcount changes
  • Job posting activity

RocketReach

  • Contact Discovery

    Search over 700M professional profiles using 100+ filters—job title, industry, company, location, seniority—to build targeted prospect lists with verified emails and direct dials in seconds.

  • CRM & Sales Workflow Enrichment

    Automatically enrich leads in Salesforce and HubSpot with verified contact data, map tags for segmentation, and trigger outreach sequences in Outreach or Salesloft without leaving your workflow.

  • Recruiting & Talent Intelligence

    Find and contact passive candidates using LinkedIn lookups, company searches, and ATS integrations like Bullhorn, cutting research time from hours to minutes with high-accuracy contact data.

Signals powering these use cases

No signals available

Snapshot

Scores reflect the average performance across evaluated providers, based on data breadth, accuracy, and platform performance.

Explorium Snapshot

  • Company coverage 3.5
  • Signals depth 5.0
  • Freshness 1.8

MixRank Snapshot

  • Company coverage 3.3
  • Signals depth 1.6

RocketReach Snapshot

  • Company coverage 3.4
  • Freshness 3.1

Detailed Feature Comparison

Side-by-side analysis of Explorium, MixRank, and RocketReach across data coverage, platform capabilities, and technical specifications.

Feature Comparison
Explorium
MixRank
RocketReach
Data Enrichment
ML Discovery
-
API Access
REST JSON API with batch support (up to 100 entities), webhooks, sync/async; up to 100 QPS; 99.999% uptime
Full REST API with on-demand profile refresh
REST API with bulk lookup support and metadata query parameters
SLA
Up to 99.999% uptime; rate limit 200 requests/min per key
Standard and Enterprise support tiers based on ACV
-
Compliance
GDPR, SOC 2, CCPA, ISO 27001
-
GDPR-aligned (EU subject filter, data segregation); CCPA compliant; note: lacks EU Article 27 representative
Custom Entities
-
Real-time Lookups
Global Coverage
150M+ companies and 800M+ contacts across 150+ countries
Global; 70M+ companies, 500M+ people, 20M+ apps
700M+ professionals across 35M+ companies globally; strongest in North America
CRM Integration
Available on custom enterprise plans
-
Native integrations with Salesforce and HubSpot; Outreach, Salesloft, and Bullhorn on Pro+ plans
Platform interface
REST JSON API, MCP server (AgentSource MCP), batch support up to 100 entities, webhooks, sync and async modes
API + flat-file feeds + hosted database; no end-user prospecting UI
Web app, Chrome extension, API, native CRM integrations
Natural language search
-
Workflow automation
-
Automation integrations
n8n, Claude, custom webhook integrations
-
Outreach, Salesloft, Bullhorn, Zapier
Company coverage
150M+ company profiles
70M+ companies
35M+ companies
People coverage
800M+ people profiles (767M+ verified contacts)
500M+ professionals
700M+ professionals
Geographic coverage
150+ countries
Global
Global, with strongest coverage in North America
Data sources type
50+ data providers; proprietary ML enrichment; real-time web signals
Web crawls, Google Play, Apple App Store, social networks, advertising networks
Proprietary data collection, public web sources, user-contributed verification
Global schema consistency
Unified schema across 4,000+ data points globally; consistent API response structure
Consistent schema across geographies; some signal gaps in non-US markets
Consistent schema across geographies; fill rates vary by region
Refresh frequency
Daily for high-velocity signals; weekly for semi-dynamic attributes; monthly/quarterly for stable firmographics
Hourly updates for people, company, and technographic datasets
Quarterly database refresh; real-time lookups via API
Business enrichments
Company size, revenue, industry, tech stack, funding stage, headcount trends, competitive landscape, website traffic
Industry, size, location, employee growth, management hierarchy, technologies, ad campaigns
Company name, industry, size, revenue, location, technology stack
Prospect enrichments
Job title, seniority, verified email, phone, LinkedIn URL, job history, people events
Work experience, job title, education, social updates, contact info
Email (85%+ fill rate), direct phone (60%+ fill rate), social URLs, job title, seniority
Enrichment categories
Firmographics, technographics, intent, funding, events, contact, website signals, lookalikes
Firmographic, technographic, people, mobile app, advertising intelligence, job postings
Contact data, company firmographics, social profiles
Intent data
-
Event signals
Company events (20+ types), people events (5+ types), funding rounds, acquisitions, hiring surges
Technology adoption/drop events, headcount changes, job posting activity
Job change alerts available on higher tiers; intent data on Ultimate
Technographics
Hiring and growth signals
Matching precision
98% company accuracy; 95% people accuracy
-
Name + company matching with LinkedIn profile cross-reference
Confidence scoring
-
Validation methodology
Advanced ML-based deduplication; 98%+ company accuracy; 95% people accuracy
Company affiliation accuracy above 90%; employment title accuracy above 75% (per customer reports)
Email verification via SMTP checking and proprietary validation; 85%+ claimed accuracy
Deduplication logic
Advanced ML-based deduplication across 50+ data providers
-
Deduplication supported when pushing records to CRM integrations
API availability
QPS performance
Up to 100 QPS; 200 requests/min per API key
On-demand API with 3-4 second turnaround for company profile refresh
Bulk API Lookups supported; metadata query parameters available
CRM integrations
Custom plan — CRM integrations available
-
Salesforce, HubSpot
Data warehouse support
Custom plan — warehouse ingestion available
PostgreSQL (Cloud dedicated/shared), Snowflake datashares, Redshift datashares; BigQuery coming soon
-
Bulk data delivery
Claude Connector
ChatGPT App
Custom MCP
Claude Plugin
ChatGPT Plugin
OpenClaw Plugin
Skills
16
-
-
GDPR compliance
-
CCPA support
-
SOC 2
-
ISO certifications
ISO 27001
-
-
SLA uptime
Up to 99.999% uptime SLA
-
-
Pricing model
Usage-based API credits with custom enterprise plans
Custom annual contract, usage-based
Credit-based subscription
Credit system
Credit-based; 100 credits on free trial; self-serve and custom plans scale with volume
Usage-based on API call or record volumes
Lookups consumed per contact reveal; unused credits do not roll over
Tier structure
Free trial, Self-serve, Custom Enterprise
Free; custom paid tiers via sales
Free, Essentials, Pro, Ultimate, Enterprise
Free trial details
30-day free trial with 100 credits; covers API and MCP access
Free version available, no credit card required
5 free lookups/month on free plan, no credit card required
Budget commitment options
Custom enterprise plans with volume negotiation
Annual contract; ACV-tiered support
Annual and monthly billing; bulk lookup add-ons at $0.30–$0.45 per lookup
Custom plans available
Bulk deals support
Resell rights
-
-

Pricing

Compare pricing models, flexibility, and commitment structure.

Pricing Dimension
Explorium
MixRank
RocketReach
Pricing Model
Usage-based with custom enterprise plans
Custom usage-based annual contract
Credit-based (lookups per month)
Commitment Structure
One-time or custom; no mandatory annual lock-in on self-serve
Annual contract required for paid plans
Month-to-month or annual (annual discounted)
Payment Recurrence
One-time or custom
Annual (monthly credit card payments available for lower ACV)
Monthly or annual
Free Trial
30-day free trial with 100 credits; no credit card required
Free version available with no credit card required
Free plan with 5 lookups/month, no credit card required
Enterprise Customization
Yes — custom plans include CRM integrations, warehouse ingestion, resell rights, and dedicated support
Yes — enterprise tier with dedicated support above $100K ACV
Yes — custom Enterprise plans available
Onboarding Model
Self-serve for API and MCP; dedicated onboarding for enterprise custom plans
Sales-led; contact sales for pricing and demo
Self-serve; Enterprise plans include onboarding support

What Experts Say

V

Verified Customer

Head of Growth, B2B SaaS

"Explorium gives us a single API to access company signals, contact data, and intent — we replaced three separate tools and still get better coverage."
Verified User for Explorium
V

Verified G2 Reviewer

Data/Analytics Professional

"The initial setup was incredibly fast, intuitive, and self-service, requiring no IT support or extensive training."
Verified User for MixRank
V

Verified G2 Reviewer

Sales Professional

"RocketReach makes it easy to find verified contact information quickly. Its integration with LinkedIn and browser extension makes outreach seamless and efficient. The built-in email outreach feature is very convenient and allows for fast, efficient lead development."
Verified User for RocketReach

Frequently Asked Questions

Is MixRank better than RocketReach?

It depends on your use case. MixRank The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets RocketReach The most accessible and scalable professional contact database, serving over 5.6 million users—including 95% of Fortune 500 companies—with verified emails and direct dials at competitive price points

What is the difference between MixRank and RocketReach?

See the feature-by-feature comparison above. In short: MixRank focuses on The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets while RocketReach focuses on The most accessible and scalable professional contact database, serving over 5.6 million users—including 95% of Fortune 500 companies—with verified emails and direct dials at competitive price points.

How much does MixRank cost compared to RocketReach?

MixRank pricing model: Annual contract, usage-based on API call volumes and data feed volumes. RocketReach pricing model: Credit-based subscription with annual and monthly billing options.

Is MixRank or RocketReach better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Is Explorium better than MixRank?

It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform MixRank The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets

What is the difference between Explorium and MixRank?

See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while MixRank focuses on The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets.

How much does Explorium cost compared to MixRank?

Explorium pricing model: Usage-based with custom plans. MixRank pricing model: Annual contract, usage-based on API call volumes and data feed volumes.

Is Explorium or MixRank better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Is Explorium better than RocketReach?

It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform RocketReach The most accessible and scalable professional contact database, serving over 5.6 million users—including 95% of Fortune 500 companies—with verified emails and direct dials at competitive price points

What is the difference between Explorium and RocketReach?

See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while RocketReach focuses on The most accessible and scalable professional contact database, serving over 5.6 million users—including 95% of Fortune 500 companies—with verified emails and direct dials at competitive price points.

How much does Explorium cost compared to RocketReach?

Explorium pricing model: Usage-based with custom plans. RocketReach pricing model: Credit-based subscription with annual and monthly billing options.

Is Explorium or RocketReach better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Does Explorium have an MCP server?

Yes. Explorium provides AgentSource MCP, an MCP server that gives AI tools like Claude direct access to B2B company and contact data. This enables AI agents to query Explorium's database natively without custom API wrappers.

What is Explorium's data accuracy?

Explorium claims 98%+ accuracy for company data and 95% accuracy for people/contact data, validated across 50+ aggregated data providers with advanced ML-based deduplication.

What is Explorium's API rate limit?

The default rate limit is 200 requests per minute per API key. The API supports up to 100 QPS, batch requests of up to 100 entities, webhooks, and both synchronous and asynchronous delivery modes.

Does Explorium offer a free trial?

Yes. Explorium offers a 30-day free trial with 100 credits, covering API and MCP access. Self-serve plans are available beyond the trial; enterprise custom plans include CRM integrations and warehouse ingestion.

What is Explorium's data refresh rate?

High-velocity signals (intent, events, hiring) refresh daily. Semi-dynamic attributes refresh weekly. Stable firmographic fields refresh monthly or quarterly.

How does Explorium compare to ZoomInfo or Apollo for coverage?

Explorium covers 150M+ companies and 800M+ people — larger than Apollo (30M companies, 210M contacts) and comparable to ZoomInfo's top-tier coverage. Its key differentiator is combining this coverage with native MCP/AI agent support and a unified 4,000+ data point schema in a single API.

What makes MixRank's mobile app intelligence different from other providers?

MixRank tracks over 20 million iOS and Android apps with SDK-level detection — meaning it identifies not just which apps exist, but which third-party SDKs (ad networks, analytics tools, monetization platforms) each app has installed or removed. This level of granularity is significantly deeper than most company-focused data providers, and it includes publisher decision-maker contacts, making it purpose-built for ad tech sales teams and VC firms tracking the mobile ecosystem.

How accurate is MixRank's data and how often is it updated?

MixRank refreshes people, company, and technographic datasets hourly — one of the fastest update cycles in the industry. Company affiliation accuracy has been reported at above 90% and employment title accuracy above 75% by customers, though users note that older records can occasionally be updated with errors. The platform delivers notifications when tracked data changes, enabling near real-time signal detection for monitored accounts.

Does MixRank publish its pricing, and what does an annual contract typically involve?

MixRank does not publicly list pricing. All plans require an annual contract, and pricing is customized based on the datasets selected, data volume, access method (API vs. flat-file vs. hosted database), and contract length. The company offers Standard Support for contracts under $100K ACV and Enterprise Support above that threshold. Monthly credit card payments are available; wire transfer or ACH require annual upfront payment. Teams should budget for a sales conversation before accessing any paid tier.

Can MixRank data be delivered directly into our data warehouse?

Yes. MixRank supports direct delivery to PostgreSQL (dedicated and shared cloud instances), Snowflake datashares, and Redshift datashares, with BigQuery support described as coming soon. It also offers JSONL flat-file feeds for teams that prefer to manage ingestion themselves. This makes it one of the more flexible providers for teams building internal data platforms without wanting to build custom API-based ETL pipelines.

Is MixRank suitable for a small sales team that needs a prospecting tool?

No. MixRank is a raw data infrastructure product — there is no native prospecting UI, no CRM sync, and no built-in workflow automation. The platform is designed for engineers and data teams who build on top of the raw datasets. Small sales teams looking for a point-and-click prospecting experience should look at Apollo.io, ZoomInfo, or similar tools. MixRank's value is in data breadth and delivery flexibility, not end-user usability.

How does MixRank's ad intelligence work, and what are its limitations?

MixRank's Competitive Ad Intelligence continuously crawls U.S. ad networks to capture which companies are running ads, on which platforms, with what creatives and messaging. The data refreshes daily and is particularly strong for U.S. digital advertising. Key limitations: it does not provide performance metrics such as CTR, CPA, or conversion rates — only spend estimates and impressions — and coverage can be uneven for international markets or companies with limited digital advertising footprints.

Does MixRank have a Claude Code Skill or Claude Plugin?

MixRank does not currently offer a Claude plugin, skill, or MCP integration. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.

How does RocketReach verify email accuracy?

RocketReach uses SMTP verification and proprietary validation methods to confirm email deliverability before surfacing results, claiming 85%+ fill rates for emails. However, actual bounce rates can vary, particularly for smaller companies or contacts outside North America.

Does RocketReach support recruiting workflows?

Yes. RocketReach integrates natively with Bullhorn ATS and allows recruiters to find candidate contact information directly from LinkedIn profiles via the Chrome extension, making it a popular choice for headhunters and talent acquisition teams.

What integrations does RocketReach offer?

Native integrations include Salesforce, HubSpot, Outreach, Salesloft, and Bullhorn (ATS). These are available on Pro, Ultimate, and Enterprise plans. All plans can connect to additional tools via Zapier. An API is also available for custom integrations.

Is RocketReach GDPR compliant?

RocketReach offers GDPR-aligned features such as an EU subject filter and data segregation. However, it does not currently have an EU Article 27 representative, which may be a concern for European-based teams with strict compliance requirements.

How is RocketReach different from ZoomInfo or Apollo?

RocketReach focuses primarily on contact-level data discovery and lookup—it excels at LinkedIn-based lookups and bulk contact enrichment but does not offer built-in sequencing or intent data on most plans. It's typically more affordable than ZoomInfo and simpler than Apollo's all-in-one platform.

Does RocketReach have a Claude Code Skill or Claude Plugin?

RocketReach does not currently offer a Claude plugin, skill, or MCP integration. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.