Explorium vs MixRank vs SalesIntel

Objective, side-by-side analysis of Explorium, MixRank, and SalesIntel to help you evaluate features, pricing, and performance and find the perfect fit for your data needs.

Explorium

4.8

The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform

  • API
  • Free Trial
  • GDPR Compliance

MixRank

3.8

The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets

  • API
  • Free Trial

SalesIntel

4.3

The signal-first pipeline generation platform with the highest human-verified direct dial and mobile coverage in the industry — combining 95%-accurate contact data, Bombora intent, and agentic AI workflows to surface ready-to-buy accounts

  • API
  • GDPR Compliance

Primary Use Cases

Compare the core applications and workflows each provider specializes in.

Explorium

  • GTM Agents

    Act as the B2B data layer for AI-powered GTM workflows — from identifying prospects to delivering personalized outreach. Supports MCP-native access via Claude and other AI agents.

  • ABM Targeting

    Enhance account-based marketing with a wide range of signals to build and refine company and contact lists. Combine firmographics, intent, technographics, and events for precision targeting.

  • AI Recruiting

    Build recruiting automation systems on top of a premium B2B data layer. Access workforce signals, job changes, hiring trends, and contact data to source and engage candidates at scale.

Signals powering these use cases

  • Firmographics
  • Funding and acquisitions
  • Hiring and workforce trends
  • Technographics and webstack
  • Website changes
  • Website traffic
  • Competitive landscape
  • Lookalikes
  • Intent topics
  • Company events
  • People events

MixRank

  • Mobile App & SDK Intelligence

    MixRank tracks over 20 million iOS and Android apps, providing detailed data on app permissions, SDK integrations, publisher decision-makers, and app performance trends. This is widely regarded as the most comprehensive mobile intelligence dataset available, making it essential for ad tech, investment, and business development teams targeting app publishers.

  • Technographic & Competitive Intelligence

    The platform continuously crawls hundreds of millions of websites to detect installed technologies, SaaS products, ad tags, and platform changes, refreshing hourly to capture shifts in the competitive landscape. Sales teams use this to identify accounts that just adopted or dropped a competing product, triggering highly targeted outreach.

  • People & Company Data for Sales & Fraud Prevention

    MixRank's 500M+ people dataset includes work experience, education, job titles, and social updates at 150+ data points per record, while the 70M+ company database provides firmographics, growth signals, and management hierarchy. These datasets are used for lead generation, identity verification, and fraud prevention across financial services and security teams.

Signals powering these use cases

  • Website technographic changes
  • Mobile app SDK installs and changes
  • Competitive advertising campaigns
  • Employee headcount changes
  • Job posting activity

SalesIntel

  • Signal-Based Pipeline Generation

    SalesIntel's Signal360 tracks 30+ buying signals — from early indicators like funding rounds and leadership changes to late-stage signals like website visits and intent spikes — to surface accounts that are actively in-market and ready to engage.

  • Human-Verified Contact Outreach

    Access 54M+ human-verified mobile numbers and direct dials re-verified every 90 days by a dedicated research team, delivering 95% accuracy — reducing call bounce rates and enabling direct access to decision-makers without gatekeepers.

  • RevOps Data Enrichment

    Automatically enrich and refresh CRM records with verified contacts, firmographics, technographics, and intent signals via native Salesforce, HubSpot, and Marketo integrations — eliminating manual research and data decay in the revenue stack.

Signals powering these use cases

  • Bombora Intent Data
  • PredictiveIntent (proprietary)
  • Funding Rounds
  • Leadership Changes
  • Technology Install/Uninstall
  • Job Postings Growth
  • Website Visitor Activity
  • Acquisition & Merger News
  • Earnings Announcements
  • Headcount Growth Signals

Snapshot

Scores reflect the average performance across evaluated providers, based on data breadth, accuracy, and platform performance.

Explorium Snapshot

  • Company coverage 3.5
  • Signals depth 5.0
  • Freshness 1.8

MixRank Snapshot

  • Company coverage 3.3
  • Signals depth 1.6

SalesIntel Snapshot

  • Company coverage 2.0
  • Signals depth 4.9

Detailed Feature Comparison

Side-by-side analysis of Explorium, MixRank, and SalesIntel across data coverage, platform capabilities, and technical specifications.

Feature Comparison
Explorium
MixRank
SalesIntel
Data Enrichment
ML Discovery
-
API Access
REST JSON API with batch support (up to 100 entities), webhooks, sync/async; up to 100 QPS; 99.999% uptime
Full REST API with on-demand profile refresh
REST API for contact search, company search, and contact append; technographic and firmographic data accessible via API; rate limits by plan tier
SLA
Up to 99.999% uptime; rate limit 200 requests/min per key
Standard and Enterprise support tiers based on ACV
SOC 2 certified; 95% data accuracy SLA; enterprise uptime SLA available; SSO/SAML, RBAC, AES-256 encryption
Compliance
GDPR, SOC 2, CCPA, ISO 27001
-
SOC 2, GDPR, CCPA compliant; enterprise SSO/SAML and RBAC for access control
Custom Entities
-
Real-time Lookups
Global Coverage
150M+ companies and 800M+ contacts across 150+ countries
Global; 70M+ companies, 500M+ people, 20M+ apps
40M+ companies; 200M+ contacts; strongest in North America; 14-country international coverage
CRM Integration
Available on custom enterprise plans
-
Salesforce, HubSpot, Microsoft Dynamics, Zoho — native bidirectional integration with automatic field mapping and enrichment
Platform interface
REST JSON API, MCP server (AgentSource MCP), batch support up to 100 entities, webhooks, sync and async modes
API + flat-file feeds + hosted database; no end-user prospecting UI
Web application, Chrome extension, native CRM widgets (Salesforce, HubSpot), API, mobile-responsive interface
Natural language search
-
Workflow automation
-
Automation integrations
n8n, Claude, custom webhook integrations
-
Outreach, Salesloft, Marketo, Pardot, Zapier — native integrations for signal-triggered workflows
Company coverage
150M+ company profiles
70M+ companies
40M+ company profiles globally
People coverage
800M+ people profiles (767M+ verified contacts)
500M+ professionals
200M+ B2B contacts with verified emails and mobile numbers
Geographic coverage
150+ countries
Global
Primarily North America; international coverage available in 14 countries including UK, Germany, France, Netherlands, Belgium, Australia, Singapore, Canada; 7.2M+ international contacts
Data sources type
50+ data providers; proprietary ML enrichment; real-time web signals
Web crawls, Google Play, Apple App Store, social networks, advertising networks
Proprietary machine-learning system combined with human research team re-verification; Owler firmographics; Bombora intent data partnership; technographic data from third-party sources
Global schema consistency
Unified schema across 4,000+ data points globally; consistent API response structure
Consistent schema across geographies; some signal gaps in non-US markets
Consistent schema; international data significantly sparser than North American coverage
Refresh frequency
Daily for high-velocity signals; weekly for semi-dynamic attributes; monthly/quarterly for stable firmographics
Hourly updates for people, company, and technographic datasets
Human re-verification of every direct dial and mobile number every 90 days; machine-learning enrichment runs continuously
Business enrichments
Company size, revenue, industry, tech stack, funding stage, headcount trends, competitive landscape, website traffic
Industry, size, location, employee growth, management hierarchy, technologies, ad campaigns
Company name, industry, revenue, employee count, tech stack, location, ownership, Owler news alerts (IPO, funding, acquisitions)
Prospect enrichments
Job title, seniority, verified email, phone, LinkedIn URL, job history, people events
Work experience, job title, education, social updates, contact info
Verified direct dial, verified mobile (54M+), work email, LinkedIn URL, job title, seniority, department, buying group identification
Enrichment categories
Firmographics, technographics, intent, funding, events, contact, website signals, lookalikes
Firmographic, technographic, people, mobile app, advertising intelligence, job postings
Contact data (verified direct dials, mobiles, emails), firmographics, technographics, buyer intent, news signals, funding data
Intent data
-
Event signals
Company events (20+ types), people events (5+ types), funding rounds, acquisitions, hiring surges
Technology adoption/drop events, headcount changes, job posting activity
Funding rounds, leadership changes, technology installs/uninstalls, job posting growth, website visits, acquisition/merger news, earnings announcements
Technographics
Hiring and growth signals
Matching precision
98% company accuracy; 95% people accuracy
-
Company and contact matching via domain, firmographic attributes, and proprietary ID system; buying group identification for multi-stakeholder targeting
Confidence scoring
-
Validation methodology
Advanced ML-based deduplication; 98%+ company accuracy; 95% people accuracy
Company affiliation accuracy above 90%; employment title accuracy above 75% (per customer reports)
Unique blend of machine intelligence and human verification; dedicated research team manually calls and tests every direct dial number; 95% accuracy guarantee backed by SLA
Deduplication logic
Advanced ML-based deduplication across 50+ data providers
-
CRM sync with Salesforce, HubSpot, and Marketo manages deduplication during enrichment workflows
API availability
QPS performance
Up to 100 QPS; 200 requests/min per API key
On-demand API with 3-4 second turnaround for company profile refresh
API rate limits available; specific QPS thresholds disclosed at the Enterprise level
CRM integrations
Custom plan — CRM integrations available
-
Salesforce, HubSpot, Microsoft Dynamics, Zoho CRM — native bidirectional sync
Data warehouse support
Custom plan — warehouse ingestion available
PostgreSQL (Cloud dedicated/shared), Snowflake datashares, Redshift datashares; BigQuery coming soon
Bulk export available; no native Snowflake or Databricks marketplace listing
Bulk data delivery
Claude Connector
ChatGPT App
Custom MCP
Claude Plugin
ChatGPT Plugin
OpenClaw Plugin
Skills
16
-
-
GDPR compliance
-
CCPA support
-
SOC 2
-
ISO certifications
ISO 27001
-
-
SLA uptime
Up to 99.999% uptime SLA
-
SOC 2 certified; GDPR and CCPA compliant; enterprise uptime SLA available; SSO/SAML and RBAC supported
Pricing model
Usage-based API credits with custom enterprise plans
Custom annual contract, usage-based
Credit-based annual subscription
Credit system
Credit-based; 100 credits on free trial; self-serve and custom plans scale with volume
Usage-based on API call or record volumes
Credits consumed per contact or company export; Research on Demand credits for human-verified requests; enrichment credits for CRM data fills
Tier structure
Free trial, Self-serve, Custom Enterprise
Free; custom paid tiers via sales
Individual ($99/mo, 100 credits), Individual Pro ($225/mo, 300 credits), Start-up ($18K/yr, 3 users), Enterprise (custom)
Free trial details
30-day free trial with 100 credits; covers API and MCP access
Free version available, no credit card required
No self-serve free trial; requires completing a sales demo; limited trial access provided post-demo at rep discretion
Budget commitment options
Custom enterprise plans with volume negotiation
Annual contract; ACV-tiered support
Annual commitment required; multi-year discounts up to 25%; 3-year Start-up plan reduces to ~$13,500/yr
Custom plans available
Bulk deals support
Resell rights
-
-

Pricing

Compare pricing models, flexibility, and commitment structure.

Pricing Dimension
Explorium
MixRank
SalesIntel
Pricing Model
Usage-based with custom enterprise plans
Custom usage-based annual contract
Credit-based annual subscription; individual and team tiers
Commitment Structure
One-time or custom; no mandatory annual lock-in on self-serve
Annual contract required for paid plans
Annual contracts required for all plans; monthly billing not available
Payment Recurrence
One-time or custom
Annual (monthly credit card payments available for lower ACV)
Annual
Free Trial
30-day free trial with 100 credits; no credit card required
Free version available with no credit card required
No self-serve free trial; demo required to access trial access; limited trial available post-demo
Enterprise Customization
Yes — custom plans include CRM integrations, warehouse ingestion, resell rights, and dedicated support
Yes — enterprise tier with dedicated support above $100K ACV
Custom Enterprise plans with dedicated CSM, unlimited credits, Research on Demand allocations, and SLA agreements
Onboarding Model
Self-serve for API and MCP; dedicated onboarding for enterprise custom plans
Sales-led; contact sales for pricing and demo
Demo-led onboarding for all tiers; dedicated customer success for Start-up and above

What Experts Say

V

Verified Customer

Head of Growth, B2B SaaS

"Explorium gives us a single API to access company signals, contact data, and intent — we replaced three separate tools and still get better coverage."
Verified User for Explorium
V

Verified G2 Reviewer

Data/Analytics Professional

"The initial setup was incredibly fast, intuitive, and self-service, requiring no IT support or extensive training."
Verified User for MixRank
V

Verified G2 Reviewer

Account Executive, Mid-Market B2B SaaS

"SalesIntel solves our biggest challenge — finding accurate, targeted contact data. The human-verified info and intent signals let us reach the right prospects at the right time, while the easy CRM integration saves hours on list-building. It's boosted our connect rates and made our outreach far more efficient."
Verified User for SalesIntel

Frequently Asked Questions

Is MixRank better than SalesIntel?

It depends on your use case. MixRank The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets SalesIntel The signal-first pipeline generation platform with the highest human-verified direct dial and mobile coverage in the industry — combining 95%-accurate contact data, Bombora intent, and agentic AI workflows to surface ready-to-buy accounts

What is the difference between MixRank and SalesIntel?

See the feature-by-feature comparison above. In short: MixRank focuses on The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets while SalesIntel focuses on The signal-first pipeline generation platform with the highest human-verified direct dial and mobile coverage in the industry — combining 95%-accurate contact data, Bombora intent, and agentic AI workflows to surface ready-to-buy accounts.

How much does MixRank cost compared to SalesIntel?

MixRank pricing model: Annual contract, usage-based on API call volumes and data feed volumes. SalesIntel pricing model: Credit-based annual subscription with tiered plans.

Is MixRank or SalesIntel better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Is Explorium better than MixRank?

It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform MixRank The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets

What is the difference between Explorium and MixRank?

See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while MixRank focuses on The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets.

How much does Explorium cost compared to MixRank?

Explorium pricing model: Usage-based with custom plans. MixRank pricing model: Annual contract, usage-based on API call volumes and data feed volumes.

Is Explorium or MixRank better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Is Explorium better than SalesIntel?

It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform SalesIntel The signal-first pipeline generation platform with the highest human-verified direct dial and mobile coverage in the industry — combining 95%-accurate contact data, Bombora intent, and agentic AI workflows to surface ready-to-buy accounts

What is the difference between Explorium and SalesIntel?

See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while SalesIntel focuses on The signal-first pipeline generation platform with the highest human-verified direct dial and mobile coverage in the industry — combining 95%-accurate contact data, Bombora intent, and agentic AI workflows to surface ready-to-buy accounts.

How much does Explorium cost compared to SalesIntel?

Explorium pricing model: Usage-based with custom plans. SalesIntel pricing model: Credit-based annual subscription with tiered plans.

Is Explorium or SalesIntel better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Does Explorium have an MCP server?

Yes. Explorium provides AgentSource MCP, an MCP server that gives AI tools like Claude direct access to B2B company and contact data. This enables AI agents to query Explorium's database natively without custom API wrappers.

What is Explorium's data accuracy?

Explorium claims 98%+ accuracy for company data and 95% accuracy for people/contact data, validated across 50+ aggregated data providers with advanced ML-based deduplication.

What is Explorium's API rate limit?

The default rate limit is 200 requests per minute per API key. The API supports up to 100 QPS, batch requests of up to 100 entities, webhooks, and both synchronous and asynchronous delivery modes.

Does Explorium offer a free trial?

Yes. Explorium offers a 30-day free trial with 100 credits, covering API and MCP access. Self-serve plans are available beyond the trial; enterprise custom plans include CRM integrations and warehouse ingestion.

What is Explorium's data refresh rate?

High-velocity signals (intent, events, hiring) refresh daily. Semi-dynamic attributes refresh weekly. Stable firmographic fields refresh monthly or quarterly.

How does Explorium compare to ZoomInfo or Apollo for coverage?

Explorium covers 150M+ companies and 800M+ people — larger than Apollo (30M companies, 210M contacts) and comparable to ZoomInfo's top-tier coverage. Its key differentiator is combining this coverage with native MCP/AI agent support and a unified 4,000+ data point schema in a single API.

What makes MixRank's mobile app intelligence different from other providers?

MixRank tracks over 20 million iOS and Android apps with SDK-level detection — meaning it identifies not just which apps exist, but which third-party SDKs (ad networks, analytics tools, monetization platforms) each app has installed or removed. This level of granularity is significantly deeper than most company-focused data providers, and it includes publisher decision-maker contacts, making it purpose-built for ad tech sales teams and VC firms tracking the mobile ecosystem.

How accurate is MixRank's data and how often is it updated?

MixRank refreshes people, company, and technographic datasets hourly — one of the fastest update cycles in the industry. Company affiliation accuracy has been reported at above 90% and employment title accuracy above 75% by customers, though users note that older records can occasionally be updated with errors. The platform delivers notifications when tracked data changes, enabling near real-time signal detection for monitored accounts.

Does MixRank publish its pricing, and what does an annual contract typically involve?

MixRank does not publicly list pricing. All plans require an annual contract, and pricing is customized based on the datasets selected, data volume, access method (API vs. flat-file vs. hosted database), and contract length. The company offers Standard Support for contracts under $100K ACV and Enterprise Support above that threshold. Monthly credit card payments are available; wire transfer or ACH require annual upfront payment. Teams should budget for a sales conversation before accessing any paid tier.

Can MixRank data be delivered directly into our data warehouse?

Yes. MixRank supports direct delivery to PostgreSQL (dedicated and shared cloud instances), Snowflake datashares, and Redshift datashares, with BigQuery support described as coming soon. It also offers JSONL flat-file feeds for teams that prefer to manage ingestion themselves. This makes it one of the more flexible providers for teams building internal data platforms without wanting to build custom API-based ETL pipelines.

Is MixRank suitable for a small sales team that needs a prospecting tool?

No. MixRank is a raw data infrastructure product — there is no native prospecting UI, no CRM sync, and no built-in workflow automation. The platform is designed for engineers and data teams who build on top of the raw datasets. Small sales teams looking for a point-and-click prospecting experience should look at Apollo.io, ZoomInfo, or similar tools. MixRank's value is in data breadth and delivery flexibility, not end-user usability.

How does MixRank's ad intelligence work, and what are its limitations?

MixRank's Competitive Ad Intelligence continuously crawls U.S. ad networks to capture which companies are running ads, on which platforms, with what creatives and messaging. The data refreshes daily and is particularly strong for U.S. digital advertising. Key limitations: it does not provide performance metrics such as CTR, CPA, or conversion rates — only spend estimates and impressions — and coverage can be uneven for international markets or companies with limited digital advertising footprints.

Does MixRank have a Claude Code Skill or Claude Plugin?

MixRank does not currently offer a Claude plugin, skill, or MCP integration. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.

What makes SalesIntel's data accuracy different from other providers?

SalesIntel uses a unique blend of machine intelligence and human verification — every direct dial and mobile number in the database is manually called and tested by a dedicated research team on a 90-day cycle. This human re-verification process, combined with their Research on Demand service, produces a 95% accuracy guarantee on contact data. Most competitors rely primarily on automated verification or email bounce detection, which is less reliable for phone numbers.

What is Research on Demand and how does it work?

Research on Demand (RoD) is SalesIntel's proprietary human research service. If you cannot find a specific contact in the database, you can submit a request with basic details (company, title, name) and SalesIntel's research team will locate, call-verify, and deliver the contact — typically within a 2-hour SLA for Enterprise customers. RoD credits are allocated separately from standard contact credits and are available on Start-up and Enterprise plans.

How does SalesIntel's intent data work?

SalesIntel provides two layers of intent data: Bombora Intent, sourced from Bombora's co-op network of 5,000+ publisher sites tracking B2B content consumption across 7,000+ topics; and PredictiveIntent, SalesIntel's proprietary early-stage intent engine that identifies accounts showing early research behavior. Together these track 30+ buying signals across the full customer journey — from early research to late-stage purchase indicators.

Does SalesIntel offer a free trial?

SalesIntel does not offer a self-serve free trial. Access requires completing a sales demo first. After the demo, limited trial access may be provided at the sales rep's discretion. This is a notable friction point compared to competitors like Apollo or People Data Labs that offer self-serve free tiers.

How strong is SalesIntel's international coverage?

SalesIntel's primary strength is North American coverage. For international markets, SalesIntel offers data in 14 countries including the UK, Germany, France, Netherlands, Belgium, Australia, Singapore, and Canada — totaling 7.2M+ international contacts at 1M+ companies. Teams with a global prospecting mandate may find international depth weaker than specialized providers or ZoomInfo.

What CRM and sales tool integrations does SalesIntel support?

SalesIntel offers native bidirectional integrations with Salesforce, HubSpot, Microsoft Dynamics, and Zoho CRM for contact and enrichment sync. On the sales engagement side, native integrations include Outreach and Salesloft. Marketing automation integrations include Marketo and Pardot. The platform also provides a REST API and Chrome extension for manual lookups within LinkedIn and prospect websites.

Does SalesIntel have a Claude Code Skill or Claude Plugin?

SalesIntel does not currently offer a Claude plugin, skill, or MCP integration. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.