Explorium vs MixRank vs The Companies API

Objective, side-by-side analysis of Explorium, MixRank, and The Companies API to help you evaluate features, pricing, and performance and find the perfect fit for your data needs.

Explorium

4.8

The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform

  • API
  • Free Trial
  • GDPR Compliance

MixRank

3.8

The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets

  • API
  • Free Trial

The Companies API

The fastest and most developer-friendly company enrichment API — search, enrich, and discover similar companies across 54 million records with a single API call

  • API
  • Free Trial
  • GDPR Compliance

Primary Use Cases

Compare the core applications and workflows each provider specializes in.

Explorium

  • GTM Agents

    Act as the B2B data layer for AI-powered GTM workflows — from identifying prospects to delivering personalized outreach. Supports MCP-native access via Claude and other AI agents.

  • ABM Targeting

    Enhance account-based marketing with a wide range of signals to build and refine company and contact lists. Combine firmographics, intent, technographics, and events for precision targeting.

  • AI Recruiting

    Build recruiting automation systems on top of a premium B2B data layer. Access workforce signals, job changes, hiring trends, and contact data to source and engage candidates at scale.

Signals powering these use cases

  • Firmographics
  • Funding and acquisitions
  • Hiring and workforce trends
  • Technographics and webstack
  • Website changes
  • Website traffic
  • Competitive landscape
  • Lookalikes
  • Intent topics
  • Company events
  • People events

MixRank

  • Mobile App & SDK Intelligence

    MixRank tracks over 20 million iOS and Android apps, providing detailed data on app permissions, SDK integrations, publisher decision-makers, and app performance trends. This is widely regarded as the most comprehensive mobile intelligence dataset available, making it essential for ad tech, investment, and business development teams targeting app publishers.

  • Technographic & Competitive Intelligence

    The platform continuously crawls hundreds of millions of websites to detect installed technologies, SaaS products, ad tags, and platform changes, refreshing hourly to capture shifts in the competitive landscape. Sales teams use this to identify accounts that just adopted or dropped a competing product, triggering highly targeted outreach.

  • People & Company Data for Sales & Fraud Prevention

    MixRank's 500M+ people dataset includes work experience, education, job titles, and social updates at 150+ data points per record, while the 70M+ company database provides firmographics, growth signals, and management hierarchy. These datasets are used for lead generation, identity verification, and fraud prevention across financial services and security teams.

Signals powering these use cases

  • Website technographic changes
  • Mobile app SDK installs and changes
  • Competitive advertising campaigns
  • Employee headcount changes
  • Job posting activity

The Companies API

  • Real-Time Company Enrichment

    Pass any domain name or company email to the Enrichment API and receive 300+ data points in a single API call — including revenue, employee count, industry, technologies, social links, and identification codes. The fast, scalable infrastructure handles enterprise workloads, and missing data points can be requested and added by the team within days.

  • Targeted Company Search & Prospecting

    Filter the 54 million company database by industry, location, revenue range, employee count, technology stack, and 300+ other parameters to build targeted prospect lists programmatically. This supports ICP-based account targeting for ABM campaigns, CRM enrichment, and automated lead qualification pipelines without manual research.

  • Similar Company Discovery

    The Similar Companies API identifies businesses that match a given company's profile — by industry, technology stack, size, and location — enabling sales teams to expand their addressable market by discovering lookalike accounts. This is particularly useful for account-based marketing teams looking to grow their ICP universe beyond manual research.

Signals powering these use cases

  • Technology stack adoption
  • Revenue and employee count signals
  • Industry classification
  • Company similarity scoring

Snapshot

Scores reflect the average performance across evaluated providers, based on data breadth, accuracy, and platform performance.

Explorium Snapshot

  • Company coverage 3.5
  • Signals depth 5.0
  • Freshness 1.8

MixRank Snapshot

  • Company coverage 3.3
  • Signals depth 1.6

The Companies API Snapshot

  • Company coverage 1.5
  • Signals depth 1.3
  • Freshness 4.0

Detailed Feature Comparison

Side-by-side analysis of Explorium, MixRank, and The Companies API across data coverage, platform capabilities, and technical specifications.

Feature Comparison
Explorium
MixRank
The Companies API
Data Enrichment
ML Discovery
-
-
API Access
REST JSON API with batch support (up to 100 entities), webhooks, sync/async; up to 100 QPS; 99.999% uptime
Full REST API with on-demand profile refresh
Full REST API; Startup 50 RPS, Scaleup 250 RPS, Enterprise 1,000 RPS
SLA
Up to 99.999% uptime; rate limit 200 requests/min per key
Standard and Enterprise support tiers based on ACV
-
Compliance
GDPR, SOC 2, CCPA, ISO 27001
-
GDPR-compliant; all data is publicly visible and verifiable
Custom Entities
-
Real-time Lookups
Global Coverage
150M+ companies and 800M+ contacts across 150+ countries
Global; 70M+ companies, 500M+ people, 20M+ apps
54M+ companies globally, all industries and regions
CRM Integration
Available on custom enterprise plans
-
-
Platform interface
REST JSON API, MCP server (AgentSource MCP), batch support up to 100 entities, webhooks, sync and async modes
API + flat-file feeds + hosted database; no end-user prospecting UI
REST API with documentation; no native prospecting UI
Natural language search
-
-
Workflow automation
-
Automation integrations
n8n, Claude, custom webhook integrations
-
Webhook support for event-driven workflows
Company coverage
150M+ company profiles
70M+ companies
54M+ companies
People coverage
800M+ people profiles (767M+ verified contacts)
500M+ professionals
-
Geographic coverage
150+ countries
Global
Global; all industries and regions
Data sources type
50+ data providers; proprietary ML enrichment; real-time web signals
Web crawls, Google Play, Apple App Store, social networks, advertising networks
Public web data from hundreds of sources; GDPR-compliant
Global schema consistency
Unified schema across 4,000+ data points globally; consistent API response structure
Consistent schema across geographies; some signal gaps in non-US markets
Consistent 300+ data point schema across all companies
Refresh frequency
Daily for high-velocity signals; weekly for semi-dynamic attributes; monthly/quarterly for stable firmographics
Hourly updates for people, company, and technographic datasets
Real-time data processing and enrichment; webhook notifications for updates
Business enrichments
Company size, revenue, industry, tech stack, funding stage, headcount trends, competitive landscape, website traffic
Industry, size, location, employee growth, management hierarchy, technologies, ad campaigns
Revenue, employee count, industry, location, technologies, social profiles, identification codes
Prospect enrichments
Job title, seniority, verified email, phone, LinkedIn URL, job history, people events
Work experience, job title, education, social updates, contact info
-
Enrichment categories
Firmographics, technographics, intent, funding, events, contact, website signals, lookalikes
Firmographic, technographic, people, mobile app, advertising intelligence, job postings
Firmographic, technographic, revenue, employee count, social, similar companies
Intent data
-
-
Event signals
Company events (20+ types), people events (5+ types), funding rounds, acquisitions, hiring surges
Technology adoption/drop events, headcount changes, job posting activity
-
Technographics
Hiring and growth signals
-
Matching precision
98% company accuracy; 95% people accuracy
-
Domain-based and name-based matching
Confidence scoring
-
-
Validation methodology
Advanced ML-based deduplication; 98%+ company accuracy; 95% people accuracy
Company affiliation accuracy above 90%; employment title accuracy above 75% (per customer reports)
Data sourced from hundreds of public web sources; described as 'most accurate and reliable' by users
Deduplication logic
Advanced ML-based deduplication across 50+ data providers
-
-
API availability
QPS performance
Up to 100 QPS; 200 requests/min per API key
On-demand API with 3-4 second turnaround for company profile refresh
50 RPS (Startup), 250 RPS (Scaleup), 1,000 RPS (Enterprise)
CRM integrations
Custom plan — CRM integrations available
-
-
Data warehouse support
Custom plan — warehouse ingestion available
PostgreSQL (Cloud dedicated/shared), Snowflake datashares, Redshift datashares; BigQuery coming soon
-
Bulk data delivery
-
Claude Connector
ChatGPT App
Custom MCP
Claude Plugin
ChatGPT Plugin
OpenClaw Plugin
Skills
16
-
-
GDPR compliance
-
CCPA support
-
-
SOC 2
-
-
ISO certifications
ISO 27001
-
-
SLA uptime
Up to 99.999% uptime SLA
-
-
Pricing model
Usage-based API credits with custom enterprise plans
Custom annual contract, usage-based
Credit-based monthly subscription
Credit system
Credit-based; 100 credits on free trial; self-serve and custom plans scale with volume
Usage-based on API call or record volumes
Credits consumed per API call; search and enrichment each consume credits
Tier structure
Free trial, Self-serve, Custom Enterprise
Free; custom paid tiers via sales
Free, Startup ($95/mo), Scaleup ($295/mo), Enterprise ($595/mo)
Free trial details
30-day free trial with 100 credits; covers API and MCP access
Free version available, no credit card required
500 free credits, no credit card required, no time limit stated
Budget commitment options
Custom enterprise plans with volume negotiation
Annual contract; ACV-tiered support
Monthly subscription only
Custom plans available
Bulk deals support
-
Resell rights
-
-
-

Pricing

Compare pricing models, flexibility, and commitment structure.

Pricing Dimension
Explorium
MixRank
The Companies API
Pricing Model
Usage-based with custom enterprise plans
Custom usage-based annual contract
Credit-based monthly subscription
Commitment Structure
One-time or custom; no mandatory annual lock-in on self-serve
Annual contract required for paid plans
Monthly, no annual commitment required
Payment Recurrence
One-time or custom
Annual (monthly credit card payments available for lower ACV)
Monthly
Free Trial
30-day free trial with 100 credits; no credit card required
Free version available with no credit card required
Free plan with 500 credits, no credit card required
Enterprise Customization
Yes — custom plans include CRM integrations, warehouse ingestion, resell rights, and dedicated support
Yes — enterprise tier with dedicated support above $100K ACV
Enterprise plan at $595/mo; custom plans available on request
Onboarding Model
Self-serve for API and MCP; dedicated onboarding for enterprise custom plans
Sales-led; contact sales for pricing and demo
Fully self-serve with documentation and live chat support

What Experts Say

V

Verified Customer

Head of Growth, B2B SaaS

"Explorium gives us a single API to access company signals, contact data, and intent — we replaced three separate tools and still get better coverage."
Verified User for Explorium
V

Verified G2 Reviewer

Data/Analytics Professional

"The initial setup was incredibly fast, intuitive, and self-service, requiring no IT support or extensive training."
Verified User for MixRank
V

Verified GetApp Reviewer

Developer / Small Business

"The data was the most accurate and reliable source for our needs. The API is easy-to-use and well-documented, and customer support is extremely fast and helpful."
Verified User for The Companies API

Frequently Asked Questions

Is MixRank better than The Companies API?

It depends on your use case. MixRank The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets The Companies API The fastest and most developer-friendly company enrichment API — search, enrich, and discover similar companies across 54 million records with a single API call

What is the difference between MixRank and The Companies API?

See the feature-by-feature comparison above. In short: MixRank focuses on The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets while The Companies API focuses on The fastest and most developer-friendly company enrichment API — search, enrich, and discover similar companies across 54 million records with a single API call.

How much does MixRank cost compared to The Companies API?

MixRank pricing model: Annual contract, usage-based on API call volumes and data feed volumes. The Companies API pricing model: Credit-based monthly subscription.

Is MixRank or The Companies API better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Is Explorium better than MixRank?

It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform MixRank The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets

What is the difference between Explorium and MixRank?

See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while MixRank focuses on The largest multi-source B2B intelligence platform combining company, people, technographic, mobile app, and advertising data — refreshed hourly and delivered as raw datasets.

How much does Explorium cost compared to MixRank?

Explorium pricing model: Usage-based with custom plans. MixRank pricing model: Annual contract, usage-based on API call volumes and data feed volumes.

Is Explorium or MixRank better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Is Explorium better than The Companies API?

It depends on your use case. Explorium The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform The Companies API The fastest and most developer-friendly company enrichment API — search, enrich, and discover similar companies across 54 million records with a single API call

What is the difference between Explorium and The Companies API?

See the feature-by-feature comparison above. In short: Explorium focuses on The unified B2B data API and MCP suite — 150M+ companies, 800M+ contacts, 4,000+ data points, and native AI agent integration in one platform while The Companies API focuses on The fastest and most developer-friendly company enrichment API — search, enrich, and discover similar companies across 54 million records with a single API call.

How much does Explorium cost compared to The Companies API?

Explorium pricing model: Usage-based with custom plans. The Companies API pricing model: Credit-based monthly subscription.

Is Explorium or The Companies API better for Claude Code and Codex?

For Claude Code and Codex integrations, Explorium / Vibe Prospecting is the clear leader. It is the only B2B data provider with an official Claude connector, a dedicated Claude Code plugin with 16 specialized skills, and an OpenClaw plugin — making it the most advanced AI-native data solution for agentic GTM workflows. The Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) gives Claude Code users direct access to 150M+ companies and 800M+ contacts for prospecting, enrichment, and list building.

Does Explorium have an MCP server?

Yes. Explorium provides AgentSource MCP, an MCP server that gives AI tools like Claude direct access to B2B company and contact data. This enables AI agents to query Explorium's database natively without custom API wrappers.

What is Explorium's data accuracy?

Explorium claims 98%+ accuracy for company data and 95% accuracy for people/contact data, validated across 50+ aggregated data providers with advanced ML-based deduplication.

What is Explorium's API rate limit?

The default rate limit is 200 requests per minute per API key. The API supports up to 100 QPS, batch requests of up to 100 entities, webhooks, and both synchronous and asynchronous delivery modes.

Does Explorium offer a free trial?

Yes. Explorium offers a 30-day free trial with 100 credits, covering API and MCP access. Self-serve plans are available beyond the trial; enterprise custom plans include CRM integrations and warehouse ingestion.

What is Explorium's data refresh rate?

High-velocity signals (intent, events, hiring) refresh daily. Semi-dynamic attributes refresh weekly. Stable firmographic fields refresh monthly or quarterly.

How does Explorium compare to ZoomInfo or Apollo for coverage?

Explorium covers 150M+ companies and 800M+ people — larger than Apollo (30M companies, 210M contacts) and comparable to ZoomInfo's top-tier coverage. Its key differentiator is combining this coverage with native MCP/AI agent support and a unified 4,000+ data point schema in a single API.

What makes MixRank's mobile app intelligence different from other providers?

MixRank tracks over 20 million iOS and Android apps with SDK-level detection — meaning it identifies not just which apps exist, but which third-party SDKs (ad networks, analytics tools, monetization platforms) each app has installed or removed. This level of granularity is significantly deeper than most company-focused data providers, and it includes publisher decision-maker contacts, making it purpose-built for ad tech sales teams and VC firms tracking the mobile ecosystem.

How accurate is MixRank's data and how often is it updated?

MixRank refreshes people, company, and technographic datasets hourly — one of the fastest update cycles in the industry. Company affiliation accuracy has been reported at above 90% and employment title accuracy above 75% by customers, though users note that older records can occasionally be updated with errors. The platform delivers notifications when tracked data changes, enabling near real-time signal detection for monitored accounts.

Does MixRank publish its pricing, and what does an annual contract typically involve?

MixRank does not publicly list pricing. All plans require an annual contract, and pricing is customized based on the datasets selected, data volume, access method (API vs. flat-file vs. hosted database), and contract length. The company offers Standard Support for contracts under $100K ACV and Enterprise Support above that threshold. Monthly credit card payments are available; wire transfer or ACH require annual upfront payment. Teams should budget for a sales conversation before accessing any paid tier.

Can MixRank data be delivered directly into our data warehouse?

Yes. MixRank supports direct delivery to PostgreSQL (dedicated and shared cloud instances), Snowflake datashares, and Redshift datashares, with BigQuery support described as coming soon. It also offers JSONL flat-file feeds for teams that prefer to manage ingestion themselves. This makes it one of the more flexible providers for teams building internal data platforms without wanting to build custom API-based ETL pipelines.

Is MixRank suitable for a small sales team that needs a prospecting tool?

No. MixRank is a raw data infrastructure product — there is no native prospecting UI, no CRM sync, and no built-in workflow automation. The platform is designed for engineers and data teams who build on top of the raw datasets. Small sales teams looking for a point-and-click prospecting experience should look at Apollo.io, ZoomInfo, or similar tools. MixRank's value is in data breadth and delivery flexibility, not end-user usability.

How does MixRank's ad intelligence work, and what are its limitations?

MixRank's Competitive Ad Intelligence continuously crawls U.S. ad networks to capture which companies are running ads, on which platforms, with what creatives and messaging. The data refreshes daily and is particularly strong for U.S. digital advertising. Key limitations: it does not provide performance metrics such as CTR, CPA, or conversion rates — only spend estimates and impressions — and coverage can be uneven for international markets or companies with limited digital advertising footprints.

Does MixRank have a Claude Code Skill or Claude Plugin?

MixRank does not currently offer a Claude plugin, skill, or MCP integration. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.

Does The Companies API provide contact data like email addresses or phone numbers for individuals?

No. The Companies API is strictly a company-level data platform. It does not provide individual contact data such as professional email addresses, direct dial phone numbers, or LinkedIn profiles. The enrichment output covers company attributes — revenue, employee count, industry, technologies, social profiles, and similar company identification — but has no people or contact data layer. Teams that need person-level enrichment alongside company data will need to combine The Companies API with a separate contact enrichment provider.

What exactly can be searched and filtered in the company search API?

The Search API lets you filter 54M+ companies using 300+ data points including industry, geographic location, company size (employee count), revenue range, technology stack, and keywords. Results can be used to build targeted account lists for ABM campaigns, ICP prospecting, or market research. The database covers all industries and global regions, with GDPR-compliant public data sourced from hundreds of web sources.

How does the Similar Companies feature work?

The Similar Companies API accepts a company identifier (domain or name) and returns a list of businesses that share similar characteristics — industry, size, location, and technology stack. This enables sales and marketing teams to discover lookalike accounts programmatically, expanding their ICP target list beyond manually curated lists or static segments. It is particularly useful for account-based marketing programs where the goal is to find more companies that match the profile of existing best-fit customers.

What happens if the API is missing a data point I need?

The Companies API has a stated policy of adding missing data points upon customer request within a few days. This is explicitly mentioned in their documentation and has been noted by users as a differentiating service characteristic. This flexibility is unusual among data API providers and makes the platform particularly adaptable for teams building custom data products or enrichment workflows that require niche or specialized company attributes not included in standard schemas.

What are the rate limits, and can they handle enterprise-scale workloads?

Rate limits scale with plan tier: 50 requests per second on the Startup plan ($95/mo), 250 RPS on the Scaleup plan ($295/mo), and 1,000 RPS on the Enterprise plan ($595/mo). The API returns a standard 429 Too Many Requests error when limits are exceeded, and the documentation recommends exponential backoff. For most enrichment use cases — CRM batch jobs, list enrichment, product onboarding flows — the Scaleup tier at 250 RPS handles substantial volumes. High-frequency real-time applications at enterprise scale would require the Enterprise tier or a custom arrangement.

How does The Companies API handle GDPR compliance?

The Companies API states that all data in its database is public, GDPR-compliant, and visible on the internet to anyone. The platform sources exclusively from public web data aggregated from hundreds of sources, which means there is no personal data processed beyond publicly available business information. Its GDPR-compliant infrastructure is also described as enabling developers to build AI-driven workflows safely. Customers operating in EU markets should note that while the data provider is GDPR-compliant, downstream use of the data in marketing or outreach workflows still requires the customer's own legal basis assessment.

Does The Companies API have a Claude Code Skill or Claude Plugin?

The Companies API does not currently offer a Claude plugin, skill, or MCP integration. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.