People Data Labs

An objective overview of People Data Labs — data coverage, key features, pricing, and performance to help you decide if it fits your data needs.

People Data Labs

4.6

The API-first B2B data infrastructure layer — purpose-built for engineers who need 1.5B+ person profiles and 71M+ company profiles accessible via flexible, high-performance APIs with transparent usage-based pricing

  • API
  • Free Trial
  • GDPR
Compare People Data Labs
71M+
Company Profiles
1.5B+
People Profiles
50+
Data Points
Selected Customers
LinkedIn • Snowflake • Databricks • HubSpot • Outreach • Workato • Clearbit (acquired by HubSpot) • Clay • Lusha • Various AI/ML startups

Primary Use Cases

AI & ML Data Infrastructure

Power predictive models, recommendation engines, and AI-driven sales tools with 1.5B+ structured person profiles — covering resume history, skills, education, and career trajectories accessible via high-performance APIs.

Product-Embedded Enrichment

Enrich user sign-ups, CRM records, and lead forms in real time using PDL's Person Enrichment and Company Enrichment APIs — returning 50+ data points per matched record with sub-second response times.

Large-Scale Data Operations

Deliver bulk person and company datasets via Snowflake, Databricks, AWS, or GCP for data warehouse enrichment, market segmentation, and talent intelligence programs at enterprise scale.

Signals powering these use cases

  • Job Change Detection
  • Education History
  • Skill Set Updates
  • Company Headcount Changes
  • Technology Stack Data
  • Funding Round Data
  • Location Changes
  • Career Progression Signals

Snapshot

Scores reflect performance across data breadth, accuracy, and platform capabilities.

People Data Labs Snapshot

  • Company coverage 4.0
  • Signals depth 4.6
  • Freshness 1.1

Features & Capabilities

A detailed breakdown of People Data Labs across data coverage, platform capabilities, and technical specifications.

Feature
People Data Labs
Data Enrichment
ML Discovery
API Access
Full REST API with Person Enrichment, Person Search, Person Identify, Company Enrichment, Company Search, and IP Enrichment endpoints; Python, JS, Go SDKs available
SLA
SOC 2 Type II and ISO 27001 certified; enterprise SLA contracts available; data encrypted at rest and in transit
Compliance
SOC 2 Type II, ISO 27001, GDPR-compliant data sourcing with consent review, CCPA support
Custom Entities
Real-time Lookups
Global Coverage
1.5B+ person profiles and 71M+ companies globally; Snowflake and Databricks marketplace distribution
CRM Integration
API-based integration only; no native CRM connectors; bridged via Clay, Clearbit, or Workato
Platform interface
REST API, Python/JavaScript/Go SDKs, Snowflake Data Marketplace, Databricks Marketplace, web dashboard for account management
Natural language search
Workflow automation
Automation integrations
Zapier (via API), Make (Integromat), Clay, Workato; primarily API-driven integration model
Company coverage
71M+ company profiles globally
People coverage
1.5B+ unique person profiles globally
Geographic coverage
Global coverage; strongest in English-speaking markets (US, UK, Canada, Australia); international data available
Data sources type
Aggregated from public web sources, professional networks, resumes, social profiles, web crawling, user-contributed signals, third-party partnerships — all evaluated for compliance before ingestion
Global schema consistency
Consistent JSON schema across all records; data completeness varies by geography and profile type
Refresh frequency
Monthly full dataset refresh; every record returned via API reflects the most current version in the dataset
Business enrichments
Company name, domain, industry, employee count, revenue, founding year, tech stack, LinkedIn URL, location, funding data
Prospect enrichments
Work email, personal email, mobile phone, LinkedIn URL, job title, seniority, skills, education, employment history (full resume)
Enrichment categories
Resume/work history, education, contact data (emails, phones), social profiles, demographics, firmographics, technographics, location history
Intent data
Event signals
Job changes, career progression, education updates, company headcount changes, technology install signals
Technographics
Hiring and growth signals
Matching precision
Fuzzy matching on name, email, phone, LinkedIn URL, and employer; configurable match thresholds via API parameters
Confidence scoring
Validation methodology
Multi-source aggregation and triangulation; compliance review of data sources before integration; probabilistic matching for identity resolution
Deduplication logic
PDL assigns a unique PDLID to each person and company record for deduplication and consistent identity across API calls
API availability
QPS performance
High-performance REST APIs; rate limits scale with plan tier; Enterprise SLA available
CRM integrations
Via API integration — no native CRM connectors; partners like Clay, Clearbit, and Workato bridge PDL data into CRMs
Data warehouse support
Native delivery via Snowflake, Databricks, AWS S3, and GCP; bulk dataset downloads available
Bulk data delivery
Claude Connector
ChatGPT App
Custom MCP
Claude Plugin
ChatGPT Plugin
OpenClaw Plugin
Skills
-
GDPR compliance
CCPA support
SOC 2
ISO certifications
ISO 27001
SLA uptime
SOC 2 Type II and ISO 27001 certified; enterprise uptime SLA available
Pricing model
Usage-based credit subscription; self-serve Free and Pro tiers
Credit system
Credits consumed per successful API match; unused credits do not roll over on monthly plans
Tier structure
Free (100 lookups/mo), Pro ($98/mo — 350 person + 1,000 company credits), Enterprise (custom, ~$2,500/mo+)
Free trial details
Permanent free tier: 100 person/company lookups/month + 25 IP lookups + 5 person identify searches; no credit card required
Budget commitment options
Annual commitment with 20% discount; volume pricing for bulk records at $0.004/record+; custom enterprise agreements
Custom plans available
Bulk deals support
Resell rights

Pricing Overview

Pricing model, flexibility, and commitment structure.

Pricing Model
Usage-based credit subscription; transparent self-serve with free tier
Commitment Structure
No commitment on Free or monthly Pro; annual commitment available with 20% discount
Payment Recurrence
Monthly or Annual
Free Trial
Free plan includes 100 lookups/month with no time limit; effectively a permanent free tier
Enterprise Customization
Custom Enterprise plans with dedicated account management, SLA guarantees, custom data feeds, and enterprise security
Onboarding Model
Fully self-serve for Free and Pro; developer-led with documentation; white-glove onboarding for Enterprise

What Experts Say

V

Verified G2 Reviewer

Founder, B2B SaaS Startup

"PDL's data quality is incredible — extensive and accurate. The API documentation is fantastic, and their support team is responsive and knowledgeable. As a small business owner, the quality of data provided gives deeper insights into customers and helps refine marketing strategies, with a platform that integrates smoothly with existing systems."
Verified User for People Data Labs

Frequently Asked Questions

What is People Data Labs?

People Data Labs The API-first B2B data infrastructure layer — purpose-built for engineers who need 1.5B+ person profiles and 71M+ company profiles accessible via flexible, high-performance APIs with transparent usage-based pricing

How much does People Data Labs cost?

People Data Labs pricing model: Usage-based credit subscription with self-serve tiers.

How is People Data Labs different from ZoomInfo or Apollo?

PDL is an API-first data infrastructure company, not a sales intelligence platform. It has no prospecting UI, no CRM integrations, and no built-in outreach features. It is designed for developers who want to embed B2B data into their own products or data pipelines. ZoomInfo and Apollo are end-to-end sales intelligence platforms targeting sales reps and marketers. PDL powers some of those platforms as a backend data source.

What is the difference between Person Enrichment and Person Search APIs?

Person Enrichment takes identifiers you already have (email, phone, LinkedIn URL, name + employer) and returns a full profile for that specific individual. Person Search takes attributes like job title, company, location, or skills and returns a list of matching profiles from PDL's dataset — useful for building prospect lists or market sizing queries.

How does PDL handle GDPR and data compliance?

People Data Labs is SOC 2 Type II and ISO 27001 certified. Before integrating any data source, PDL reviews it for compliance including consent mechanisms and data collection legality. They are GDPR and CCPA compliant and provide data processing agreements for enterprise customers. All data is encrypted at rest and in transit.

How accurate is PDL's data and how often is it updated?

PDL performs a full dataset refresh monthly. Every API response returns the most current version of a record. Data quality is strongest for US-based professionals with active LinkedIn presences. Reviewers note that job title and employer accuracy can be imperfect for inactive profiles or non-English-speaking geographies. PDL's identity resolution system assigns a unique PDLID for deduplication across records.

Can I use PDL data to build a commercial product?

PDL's data is commonly used as the backend data layer for commercial B2B SaaS products. Enterprise plans include terms for product-embedded use cases. Resell rights are not included by default — customers must review their contract terms for specific permitted use cases, particularly for building competing data products.

Does PDL integrate with Snowflake or Databricks?

Yes. People Data Labs offers native dataset delivery through the Snowflake Data Marketplace and Databricks Marketplace, allowing data teams to access PDL's person and company datasets directly in their existing analytics infrastructure without custom ETL pipelines. Bulk dataset delivery is also available via AWS S3 and GCP.

Does People Data Labs have a Claude Code Skill or Claude Plugin?

Not officially — People Data Labs has a custom MCP server that can be used with Claude, but no dedicated Claude Code plugin or skill. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.