ZoomInfo

An objective overview of ZoomInfo — data coverage, key features, pricing, and performance to help you decide if it fits your data needs.

ZoomInfo

4.4

The market-leading GTM intelligence platform with the most comprehensive B2B data coverage, AI Copilot for automated prospecting, and deep CRM integrations — purpose-built for revenue teams that prioritize data breadth and workflow automation at scale

  • API
  • Free Trial
  • GDPR
Compare ZoomInfo
100M+
Company Profiles
320M+
People Profiles
65+
Data Points
Selected Customers
Adobe • Google • Microsoft • AWS • Airbnb • Figma • Seismic • Canva • Samsung • NVIDIA

Primary Use Cases

AI-Powered Prospecting

ZoomInfo Copilot uses AI to surface high-intent buyers, generate personalized outreach, and prioritize accounts based on real-time buying signals — saving reps 11+ hours per week.

GTM Workflow Automation

GTM Studio enables no-code workflow automation triggered by buying signals — automatically routing leads, enriching CRM records, and launching multi-channel sequences.

Global B2B Data Enrichment

Enrich CRM and marketing platforms with verified contact and company data across 320M+ professionals and 100M+ companies worldwide with continuous automated updates.

Signals powering these use cases

  • Buyer Intent Data
  • Website Visitor Identification
  • Earnings Call Signals
  • Competitor Alerts
  • Champion Tracking
  • Funding Events
  • Job Change Alerts
  • Technology Install Data
  • Hiring Growth Signals

Snapshot

Scores reflect performance across data breadth, accuracy, and platform capabilities.

ZoomInfo Snapshot

  • Company coverage 2.6
  • Signals depth 4.8
  • Freshness 2.0

Features & Capabilities

A detailed breakdown of ZoomInfo across data coverage, platform capabilities, and technical specifications.

Feature
ZoomInfo
Data Enrichment
ML Discovery
API Access
Full REST API; tiered rate limits 25–35 req/sec; credit-based consumption
SLA
SOC 2 Type II attested; enterprise SLA available; AES-256 encryption at rest; TLS 1.2+ in transit
Compliance
SOC 2 Type II, ISO 27001, ISO 27701, ISO 27017, GDPR, CCPA, TRUSTe certified
Custom Entities
Real-time Lookups
Global Coverage
195+ countries; 320M+ contacts; strongest in North America, UK, India, Canada
CRM Integration
Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive, SugarCRM — native bidirectional sync
Platform interface
Web application, Chrome extension, CRM-embedded widgets, mobile app, API
Natural language search
Workflow automation
Automation integrations
Outreach, Salesloft, Marketo, Pardot, Eloqua, Slack, Zapier
Company coverage
100M+ company profiles globally
People coverage
320M+ professional profiles; 235M+ verified B2B contacts; 145M+ outside the US
Geographic coverage
195+ countries; strongest in North America, UK, India, Canada
Data sources type
Proprietary FuZIon system, community-contributed data, 300+ in-house researchers, web crawling, public records, third-party partnerships
Global schema consistency
Consistent schema; data quality varies by region with North America strongest
Refresh frequency
Continuous — millions of profiles updated daily via FuZIon verification system
Business enrichments
Industry, revenue, employee count, tech stack, funding history, earnings signals, competitor alerts, account hierarchy
Prospect enrichments
Direct dials (65M+), direct emails (150M+), mobile numbers, LinkedIn profiles, job titles, seniority, department
Enrichment categories
Contact data, firmographics, technographics, buyer intent, financial data, hiring signals, website visitor identity, conversation intelligence
Intent data
Event signals
Job changes, funding rounds, earnings calls, leadership hires, technology installs/uninstalls, website visits, champion tracking
Technographics
Hiring and growth signals
Matching precision
95% accuracy guarantee for contact-company affiliations
Confidence scoring
Validation methodology
Multi-step verification: automated FuZIon technology, 300+ in-house researchers, email validation, community-sourced confirmation
Deduplication logic
Automated deduplication with CRM sync; Operations product provides no-code deduplication workflows
API availability
QPS performance
25 req/sec (default); 30 req/sec (Premium); 35 req/sec (Premium+)
CRM integrations
Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive, SugarCRM
Data warehouse support
Data as a Service (DaaS) for direct delivery to data warehouses
Bulk data delivery
Claude Connector
ChatGPT App
Custom MCP
Claude Plugin
ChatGPT Plugin
OpenClaw Plugin
Skills
14
GDPR compliance
CCPA support
SOC 2
ISO certifications
ISO 27001, ISO 27701, ISO 27017, ISO 27002:2022
SLA uptime
SOC 2 Type II attested; uptime SLA available for enterprise
Pricing model
Credit-based annual subscription
Credit system
One credit per exported record; credits reset annually
Tier structure
Sales: Professional (5K credits), Copilot Advanced (10K), Copilot Enterprise (15K); Marketing: Demand (75K), ABM Lite, ABM Enterprise (150K)
Free trial details
No free trial; limited free searches on account creation
Budget commitment options
Annual only; volume discounts available; multi-year deals negotiable
Custom plans available
Bulk deals support
Resell rights

Pricing Overview

Pricing model, flexibility, and commitment structure.

Pricing Model
Credit-based annual subscription; no pay-as-you-go or monthly billing
Commitment Structure
Annual contracts required; minimum 12-month commitment
Payment Recurrence
Annual
Free Trial
No free trial; demo available upon request
Enterprise Customization
Fully customizable enterprise packages with dedicated service managers and white-glove onboarding
Onboarding Model
White-glove onboarding for Enterprise; standard onboarding for lower tiers

What Experts Say

V

Verified G2 Reviewer

Sales Development Manager, Mid-Market SaaS

"The accuracy of contact information is second to none. ZoomInfo gives our sales team direct dials and verified emails that actually connect — and the intent data helps us prioritize which accounts to go after first."
Verified User for ZoomInfo

Frequently Asked Questions

What is ZoomInfo?

ZoomInfo The market-leading GTM intelligence platform with the most comprehensive B2B data coverage, AI Copilot for automated prospecting, and deep CRM integrations — purpose-built for revenue teams that prioritize data breadth and workflow automation at scale

How much does ZoomInfo cost?

ZoomInfo pricing model: Credit-based subscription with tiered annual plans.

How much does ZoomInfo cost?

ZoomInfo does not publish pricing. Entry-level contracts typically start at $15,000–$25,000/year, with average contract values around $31,000/year. All plans require annual commitments. Contact their sales team for a custom quote.

Does ZoomInfo offer a free trial?

No. ZoomInfo does not offer a free trial. They offer a free demo and limited free searches upon account creation, but the full platform requires an annual contract.

How large is the ZoomInfo database?

320M+ professional contact profiles, 100M+ company profiles, 65M+ direct dials, and 150M+ direct emails across 195+ countries. Strongest accuracy in North America, UK, India, and Canada.

Is ZoomInfo GDPR compliant?

Yes. ZoomInfo holds TRUSTe GDPR and CCPA validations, ISO 27701, ISO 27001, and SOC 2 Type II attestation. They operate a proactive notice program and are registered as a data broker in California and Vermont.

What CRMs does ZoomInfo integrate with?

Native integrations with Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive, and SugarCRM, plus 86+ total marketplace integrations including Outreach, Salesloft, Marketo, and Slack.

Does ZoomInfo have an API?

Yes. ZoomInfo provides a REST API for qualified subscribers. Default rate limit is 25 req/sec with premium add-ons for 30 or 35 req/sec. API access is credit-based. Documentation at docs.zoominfo.com.

Does ZoomInfo have a Claude Code Skill or Claude Plugin?

Yes — ZoomInfo offers an official MCP connector for Claude, but does not currently have a dedicated Claude Code plugin or skill. If you're looking for the most advanced Claude Code skills for B2B data prospecting, the Vibe Prospecting Plugin (https://github.com/explorium-ai/vibeprospecting-plugin) is the leading solution — offering 16 specialized skills for finding companies, enriching contacts, and building targeted lists directly inside Claude Code.