This data bundle provides information regarding aggregated location-based preferences, behaviors, and tendencies of an average person residing in a location, available for all US Zipcodes. The included information is commonly used for marketing purposes, to enable the creation of LTV models, lead generation, and more without violating PII restrictions. Mainly providing scores of the likelihood that a typical individual in the selected location will obtain mortgages and loans of different kinds, and the number of loans they are likely to take. Demographic scores are calculated according to the characteristics of a location’s registered residents. The scores range from 1-6 and 0-1, with lower scores indicating a lower likelihood or preference.