The most common use case for foot traffic data is in marketing campaign strategy. This data provides actionable insights on the number of visitors, which helps determine if the sales conversion rate meets the predicted rate. It also helps optimize resources in each store, hire temporary staff, schedule maintenance, or utilize low foot traffic periods for staff breaks.
Several diverse industries use foot traffic data to power foot traffic analytics, meeting challenges unique to their target consumers.
You can use foot traffic data to enrich other types of consumer demographic data for other marketing use cases in retail and financial services.
- Marketing campaign strategy: Companies decide on a marketing campaign strategy to achieve their sales and revenue objectives. A good marketing strategy also includes processes for creating awareness of new products and gathering feedback from consumers. Foot traffic data provides information on consumer responses to advertising campaigns, which helps steer marketing efforts in the right direction. Foot traffic data combined with demographic data of store locations deliver insights into which population responds better to which promotional campaigns.
- Foot traffic analytics: Foot traffic analysis generates valuable insights into some of the commonly asked questions in various industries such as:
How many people visit the store or walk near the place of business?
How long is each visit?
How frequently do they visit?
How do they respond to promotional activities?
How do they respond to advertisements near the store?
What are the most popular times and days for visits?
These insights help understand consumer preferences, optimize stores, strategize promotional campaigns, and strengthen marketing efforts.