Marketing data science has the power to transform businesses. However, for success, marketers need to know ...
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Marketing data science has the power to transform businesses. However, for success, marketers need to know how to communicate their goals properly.
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Marketers can't afford to waste time piecing together data for insights. Data science-as-a-service offloads this entire problem for better decisions.
GlassesUSA.com increased both conversion rate and order value with Explorium, which lead to a 15-20% increase in the per-session value for their affected segments.
In these increasingly uncertain times, marketing leaders who start thinking data science-driven will not only stay ahead of the pack but also keep their organizations afloat.
The business landscape is rapidly changing, driven by shifting preferences and trends, and largely by the current crisis. How can marketers find the data they need to understand this new reality?
Building core operations around ML models has helped many companies thrive across many other verticals. Still, others wait to implement at a large scale. Why?
There are some insights that can only come from the data you produce or collect in-house. Historical sales figures, for example. Foot traffic through your store. The post How SMBs Can Boost Their...
It’s time to look outside of our own silos to external data and make sure that despite the crises we face, we can give our organizations the power to make it through. The post Tomorrow Comes Today –
Part ML platform, part data marketplace, Explorium promises to automate data and feature discovery, and build and deploy models for your analytics and application needs.