Staying ahead of the curve in marketing becomes more challenging all the time. From perfectly tailored ads to personalized deals, customers have high expectations. Up-and-coming competitors
Any data-driven organization worth their salt today knows that it’s not just how much data you find but how relevant it is. Ten years ago, having
We all want our models to be as accurate as possible. While you can’t control every factor that interferes with accuracy, there are two types of
Machine learning (ML) and marketing operations go hand in hand. But are you confident you have all the data you need to support your marketing automation
You’ve built your model, you’ve located your data sources, and you’ve done all the initial processing and ETL to get your data how you want it.
It’s getting crowded in fintech. That’s not a new revelation or anything, but it’s a trend that’s had a lot of serious consequences — especially as
ECommerce is no stranger to data. Brands that sell online rely heavily on data for targeting customers, creating unique offerings, and setting themselves apart from the
Your data is teeming with potential insights, ready to be teased out by predictive models. But doing that isn’t only about knowing what questions to ask
2020 is almost over, and we’re already fully looking forward to 2021. Even so, we can’t help but take one last look at the year that
