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direct mail
October 12, 2020 Joseph Sibony Machine Learning

Direct Mail Isn’t Dead – Here’s How Explorium Can Help You Make it Work

With the increasingly digital lean in marketing, it’s easy to assume that the “old ways” like direct mail are going the way of the dodo. While

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AI marketing automation
September 22, 2020 AI Education

5 Ways Data Science Can Help You Improve Your AI Marketing Automation

AI marketing automation has completely changed the game for digital marketers, allowing you to launch and scale campaigns swiftly, try out different ideas, and pivot quickly

ios 14 data
September 17, 2020 Joseph Sibony AI Education

Worried About iOS 14? Here’s How External Data Can Help You Prepare

Leave it to Apple to suddenly drop a tidbit of news that shook an entire industry. The company announced that it would be releasing a numbered

Targeting model: improving the sales pipeline
August 31, 2020 Joseph Sibony AI Education

How Data Science Could Have Saved Dunder Mifflin’s Sales

For nine seasons of (now classic) television, The Office’s Dunder Mifflin Paper Company somehow managed to skate by in an industry that has been experiencing a

optimize ad spend
August 17, 2020 Explorium Data Science Team AI Education

How To Optimize Your Ad Spend With Data Science

Online advertising has made marketing strategies transparent in ways that would have seemed unimaginable a few decades ago. Today, you have the tools available to trace

data science and business
August 10, 2020 Explorium Data Science Team General

How to Use Data to Position Your Company For Tomorrow

Money never sleeps, dataflows never slow, and a data leader’s job is never done. You aren’t just thinking about how to make sense of the data

machine learning marketing
July 27, 2020 Joseph Sibony Predictive Models

Could Machine Learning Help Tom Haverford Save Entertainment 720?

In the world of TV’s Parks and Recreation, few people are as concerned about their image and how they market themselves as Tom Haverford. The erstwhile

AI marketing automation- reframing marketing with data science
June 29, 2020 Explorium Data Science Team AI Education

How To Communicate Your Marketing Questions for Data Scientists

When you make accurate predictions, you make smarter business decisions. This is the core value data science offers to marketers. It’s easy to get caught up

Marketing data
April 1, 2020 Explorium Data Science Team AI Education

4 Practical Ways Marketers Benefit From Data Science-as-a-Service

COVID-19 has been a system shock to marketers everywhere. Organizations have had to ditch their existing plans as they find that they’re no longer relevant, and

Categories
  • All posts
  • AI Education
  • Automation
  • Business Intelligence
  • Data Enrichment
  • Data Science
  • Explainability
  • Feature Engineering
  • Feature Selection
  • General
  • Interpretability
  • Machine Learning
  • Predictive Models
Just announced! Explorium Announces $31M in Series B Funding to Accelerate Growth Read more