Using the right data signals to boost eCommerce sales eCommerce businesses today recognize that predictive analytics - a discipline that helps marketers use customer data to
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Machine learning (ML) and marketing operations go hand in hand. But are you confident you have all the data you need to support your marketing automation
Black Friday is just around the corner, and while for many retailers it’s the most wonderful time of the year, for others it’s the most anxious.
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AI marketing automation has completely changed the game for digital marketers, allowing you to launch and scale campaigns swiftly, try out different ideas, and pivot quickly
Leave it to Apple to suddenly drop a tidbit of news that shook an entire industry. The company announced that it would be releasing a numbered
For nine seasons of (now classic) television, The Office’s Dunder Mifflin Paper Company somehow managed to skate by in an industry that has been experiencing a
Online advertising has made marketing strategies transparent in ways that would have seemed unimaginable a few decades ago. Today, you have the tools available to trace
