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How to Predict Customer Behavior
October 28, 2021 Stephanie Casola External Data for eCommerce

How Marketers Can Predict Customer Behavior Using External Data 

Using the right data signals to boost eCommerce sales eCommerce businesses today recognize that predictive analytics - a discipline that helps marketers use customer data to

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data science in marketing
February 22, 2021 The Explorium Data Science Team AI Education

How to Get Started with Data Science in Marketing

Staying ahead of the curve in marketing becomes more challenging all the time. From perfectly tailored ads to personalized deals, customers have high expectations. Up-and-coming competitors

Machine Learning for Marketing Automation
February 1, 2021 Explorium Data Science Team AI Education

The “IT” Factor: Why Alternative Data is Key to ML Marketing Automation

Machine learning (ML) and marketing operations go hand in hand. But are you confident you have all the data you need to support your marketing automation

black friday machine learning
November 2, 2020 Shelby Blitz AI Education

Is Your Marketing Machine Ready for Black Friday and Cyber Monday? ML Can Help

Black Friday is just around the corner, and while for many retailers it’s the most wonderful time of the year, for others it’s the most anxious.

direct mail and external data
October 12, 2020 Joseph Sibony Machine Learning

Direct Mail Isn't Dead - Here's How Explorium Can Help You Make it Work

With the increasingly digital lean in marketing, it’s easy to assume that the “old ways” like direct mail are going the way of the dodo. While

AI marketing automation
September 22, 2020 AI Education

5 Ways Data Science Can Help You Improve Your AI Marketing Automation

AI marketing automation has completely changed the game for digital marketers, allowing you to launch and scale campaigns swiftly, try out different ideas, and pivot quickly

ios 14 data
September 17, 2020 Joseph Sibony AI Education

Worried About iOS 14? Here’s How External Data Can Help You Prepare

Leave it to Apple to suddenly drop a tidbit of news that shook an entire industry. The company announced that it would be releasing a numbered

Targeting model: improving the sales pipeline
August 31, 2020 Joseph Sibony AI Education

How Data Science Could Have Saved Dunder Mifflin’s Sales

For nine seasons of (now classic) television, The Office’s Dunder Mifflin Paper Company somehow managed to skate by in an industry that has been experiencing a

machine learning advertising
August 17, 2020 Explorium Data Science Team AI Education

How To Optimize Your Ad Spend With Data Science

Online advertising has made marketing strategies transparent in ways that would have seemed unimaginable a few decades ago. Today, you have the tools available to trace

Categories
  • All posts
  • AI Education
  • AI for FinTech
  • AI in the news
  • Automation
  • B2B Marketing
  • Business Intelligence
  • Consumer Goods
  • Data Acquisition
  • Data Architecture
  • Data Enhancement
  • Data Enrichment
  • Data Quality
  • Data Science
  • Digital Marketing
  • Explainability
  • External Data
  • External Data for eCommerce
  • External Data Orchestration
  • Feature Engineering
  • Feature Selection
  • General
  • Interpretability
  • Machine Learning
  • Predictive Models
  • Security & Privacy
  • Tutorials
  • unknown unknowns
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