Consumer Data

What is consumer identity data? Consumer identity data presents information about a device ID or model connected with a consumer profile. It is used to enrich customer data and customer profiles by monitoring their behavior, such as the channels and apps used (often with the use of third-party cookies).  Where does the data come from? […]

What is consumer lifestyle data? Consumer lifestyle data provides intelligence on the lifestyle characteristics of consumers, including habits, interests, hobbies, political affiliations, and attitudes. This data helps with customer lifestyle segmentation based on age group, gender, location, and income range. This data delivers consumer insights into how they spend their time, their consumption patterns, social […]

What is consumer purchase data? Consumer purchase data is the information about consumer purchases, including the product or service, time of purchase, and the amount spent. This data indicates purchase history, customer buying patterns, and other relevant details, such as stock availability and product appearance. Often augmented with the customer identity data, it covers purchases […]

What is social media data? Social media data provides commonly available information on social media channels published by social media users. These data points are in the form of blogs, posts, likes, followers, clicks, shares (reposts and retweets), comments, or engagement rates.  Typically, marketers use this data to obtain audience insights, sentiment analysis, and for […]

What is consumer survey data? Consumer survey data provides a collection of answers and survey results given by consumers on a wide range of topics. Several market research companies carry out interview surveys to understand consumer preferences.  Companies use this data to gain consumer insights, measure consumer satisfaction, and perform audience research. Where does consumer […]