Data for GTM

Not all data is the same. It comes in all shapes and sizes – structured and unstructured, historical and real-time, spatiotemporal and more – and from a wide variety of sources. This data is used to gain insights into activities both inside and outside of an organization.  The two main sources of information that an […]

Unique data can drive differentiation and unlock competitive advantages for businesses today. Many organizations struggle with finding the right data among the disparate data providers and marketplace ecosystem. In  marketing, the strategy always needs to be data-driven. The B2B marketing landscape is constantly evolving, making it hard to make accurate predictions and forecasts based on […]

Using the right data signals to boost eCommerce sales eCommerce businesses today recognize that predictive analytics – a discipline that helps marketers use customer data to improve personalization, understand user behavior, and anticipate customer needs – has the power to drive significant business growth. In the present climate, specifically post-pandemic, historical data is insufficient predict […]

How eCommerce companies can build better data-driven marketing strategies eCommerce, fueled by increasing technological development and globalization, has seen steady growth over the past decade. COVID-19 further boosted this trend—even the most ardent brick-and-mortar advocates were suddenly forced to buy goods online. Direct-to-consumer (DTC) eCommerce is a major part of online retail today, and it […]

Staying ahead of the curve in marketing becomes more challenging all the time. From perfectly tailored ads to personalized deals, customers have high expectations. Up-and-coming competitors are constantly nipping at your heels for market share. As margins are squeezed and brands fight it out for eyeballs, only the most innovative and agile can seize emerging […]

Machine learning (ML) and marketing operations go hand in hand. But are you confident you have all the data you need to support your marketing automation tools? If you can’t find it from inside the organization, do you know where else to look? The chances of being able to answer all your business-critical questions with […]

Black Friday is just around the corner, and while for many retailers it’s the most wonderful time of the year, for others it’s the most anxious. Websites and physical stores are raising their optimization game, seeking to direct the spike in customers to their own outlets. Those who aren’t sure how to compete are set […]

With the increasingly digital lean in marketing, it’s easy to assume that the “old ways” like direct mail are going the way of the dodo. While it might be tempting to agree, given the almost monolithic focus we put on digital channels, you might be surprised to find that direct mail is doing just fine. […]

For years, the retail sector has fretted over the decline of brick-and-mortar stores, but thanks to the global pandemic, in-person shopping may have come to an end sooner than anyone could have imagined. With stores closing en masse and internet purchases soaring during the shutdown, there’s more competition than ever to provide an online experience […]

AI marketing automation has completely changed the game for digital marketers, allowing you to launch and scale campaigns swiftly, try out different ideas, and pivot quickly as new opportunities arise. The time-saving and cost-cutting potential is enormous. To really get the most out of your campaigns, though, you need data science. That’s because automating marketing […]

Online advertising has made marketing strategies transparent in ways that would have seemed unimaginable a few decades ago. Today, you have the tools available to trace just about any conversion or purchase back to the content that first caught the customer’s eye. You can track and measure the impact of every variation in messaging. You […]

COVID-19 has been a system shock to marketers everywhere. Organizations have had to ditch their existing plans as they find that they’re no longer relevant, and businesses must change the way they operate. In situations like this, it can be easy to get bogged down by tools claiming to save your efforts with all buzzwords […]

The AI revolution, as a continuation of the BI revolution, caused companies to acquire, ramp up, centralize, and deepen their data analytics, data science, and data handling capabilities. As part of this revolution, companies are building some of their core capabilities around machine learning models as an automated mechanism to make business decisions.  In finance, […]