Data for GTM

Not all data is the same. It comes in all shapes and sizes – structured and unstructured, historical and real-time, spatiotemporal and more – and from a wide variety of…

Unique data can drive differentiation and unlock competitive advantages for businesses today. Many organizations struggle with finding the right data among the disparate data providers and marketplace ecosystem. In  marketing,…

Using the right data signals to boost eCommerce sales eCommerce businesses today recognize that predictive analytics – a discipline that helps marketers use customer data to improve personalization, understand user…

How eCommerce companies can build better data-driven marketing strategies eCommerce, fueled by increasing technological development and globalization, has seen steady growth over the past decade. COVID-19 further boosted this trend—even…

Staying ahead of the curve in marketing becomes more challenging all the time. From perfectly tailored ads to personalized deals, customers have high expectations. Up-and-coming competitors are constantly nipping at…

Machine learning (ML) and marketing operations go hand in hand. But are you confident you have all the data you need to support your marketing automation tools? If you can’t…

Black Friday is just around the corner, and while for many retailers it’s the most wonderful time of the year, for others it’s the most anxious. Websites and physical stores…

With the increasingly digital lean in marketing, it’s easy to assume that the “old ways” like direct mail are going the way of the dodo. While it might be tempting…

For years, the retail sector has fretted over the decline of brick-and-mortar stores, but thanks to the global pandemic, in-person shopping may have come to an end sooner than anyone…