Location Data

What is demographic data? Demographic data provides statistical information about a specific population, including age, gender, race, and location. Companies leverage it to learn about demographic trends and build demographic profiles to help with create more accurate customer segmentation, driving better decision making around lead generation and sales campaigns. Where does the data come from? […]

What is weather data? Weather data provides information about the weather and climate of a region. It tracks patterns and predicts trends. Weather refers to short-term atmospheric conditions of a region and can include indicators such as minimum /maximum temperature, humidity, or wind speed. Climate is the weather of a region averaged over a long […]

What is satellite data? Satellite data provides satellite imagery and earth observation data of the earth’s surface and its atmosphere. Satellites also provide images of other planets. Resolution images of the earth indicate changes in land cover, cloud cover, ocean levels, ice cover, and atmospheric composition. This data is used for tracking weather patterns and […]

What is in-store data? In-store data presents information about retail businesses in-store activities and metrics such as footfall traffic (people counting), customer behavior, sales data, customer buying patterns, and product stocks. Businesses use this information to plan promotions, optimize pricing, improve store performance to drive growth, and to analyze the performance of competitors or prospects […]

What is Census Data? Census and population data is information recorded about the population of a country, state, city, or other well-defined geographical areas. In a census, data is collected about the population demographics of residents living within the region, taking into account median income, population density, age, ethnicity, and various other key criteria for […]

What is property data? Property data provides intelligence on properties, including ownership, property address, property tax records, transactions, commercial and residential property, rental property, investment in real estate, land use, building permits, legal descriptions, owner name, and property records. Real estate investors use property information to make data-driven investment decisions. Personal property owners, commercial property […]

What is foot traffic data? Foot traffic data, sometimes called footfall data, is the number of consumers passing through and visiting specified areas such as retailers (retail stores) or shopping malls. The data indicates the number of people in the area during specified times, frequency of store visits, and the duration of stay. It provides […]

What is economic data? Economic data measures the financial health or wellbeing of a country, specific regions, or individual markets. It is often presented in comparison with past measures. This data is used to power economic analysis and enrich other categories of financial data. Where does the data come from? The majority of the economic […]

What is point of interest data? Point of interest (POI) data provides intelligence on real-world public places, such as retail stores, restaurants, parks, monuments, and other sites of convenience or tourist attractions. A POI location can be temporary, such as the location of a public event or a small shop. It can also be permanent, […]

What is employment data? Employment Data typically includes labor force statistics and employee information such as name, employer, position, address, number of hours, salary or payroll information, employment rates, and status. It also covers economic data, demographics, interview difficulty, benefits, interviews, number of published salaries, number of published job openings, and number of employees by […]

What is tourism data? Tourism data provides comprehensive information about the travel and tourism industry, international tourism, and domestic tourism. It includes transaction-level information such as tourism expenditure on flights, car rentals, mode of transport, hotel stays, restaurant visits, and visits to attractions. It also include data on inbound tourism as well as outbound tourism.  […]

What is economic data? Economic data measures the financial health or wellbeing of a country, specific regions, or individual markets. It is often presented in comparison with past measures. This data is used to power economic analysis and enrich other categories of financial data. Where does the data come from? The majority of the economic […]

What is map data? Map data is a part of geospatial data. It data includes geographic information such as political boundaries, weather patterns, infrastructure information, real-time traffic, and points of interest. Map data is typically in an interactive visual format.  Individuals, businesses, and governmental organizations use map data for geocoding and accessing a wide variety […]

What is location data? Location data presents geographic information about precise locations expressed in coordinates for devices such as mobile devices, mobile phones, smartphones, tablets, smartwatches, or IoT devices. This data is valuable for many reasons, such as emergencies, including missing persons, individuals in danger or affected by natural disasters. Businesses use this data for […]