What’s New: Broader Coverage, Sharper Signals in Our Latest Data Release
Great decisions start with great data. That’s why we’re constantly investing in the depth, accuracy, and freshness of the data that powers our platform. Our latest release focuses on three areas that matter most to our customers: broader business coverage, stronger contact intelligence, and more precise company and event signals. Together, these updates make it easier to discover the right businesses, understand them more completely, and act on insights while they’re still relevant.
Here’s a closer look at what’s changed.
Expanded Coverage for Location-Based Analysis
Location data is foundational for territory planning, market sizing, and geographic targeting, so we’ve made a significant investment in expanding it. Geographic coordinate coverage has grown from 60% to 82%, meaningfully increasing the number of businesses available for location-based analysis.
This improvement is powered in large part by our Google Maps Collector, which generated 1.68 million enriched entities with latitude and longitude data, including approximately 100,000 entirely new additions to our Entity Data Store (EDS). In parallel, we enriched 3.6 million entities with more complete and consistent SIC classifications, making industry-based segmentation and filtering more reliable across the board.
More Reliable Contact and Website Intelligence
Accurate contact and web presence data is essential for outreach and account research, so this release also brings meaningful upgrades on that front. Phone coverage increased by approximately 500,000 numbers, and we made targeted refinements to keep contact profiles fresh and dependable over time.
We also improved how we resolve websites. Enhanced website resolution now handles regional domains and shortened URLs more effectively, resulting in more consistent canonical websites across entities. That means fewer duplicate or mismatched domains, and a clearer, more trustworthy picture of each business’s web presence.
Sharper, More Precise Event Detection
Knowing when a company launches a product, forms a partnership, or wins an award can be a powerful trigger for sales and marketing. Our LinkedIn event classifiers now deliver precision between 91% and 99% across these key signals, giving customers greater confidence that the events surfaced are accurate and actionable.
Better Data, Better Decisions
From expanded location coverage to more reliable contact details and sharper event signals, this release reflects our ongoing commitment to giving customers the most complete and trustworthy data possible. Whether you’re identifying new markets, reaching the right contacts, or tracking the business events that matter, these updates help you do it with greater confidence.
We’ll continue to invest in the depth and quality of our data, and we look forward to sharing more updates soon.
