Explorium's Data Insights Blog
Where data, marketing, and sales professionals come together
How To Power Your BI and ML with External Data, Pain Free
Companies today understand the value of external data and the need to look beyond their four walls to get the data required for accurate predictive models. This is especially true after the events of the past year, where the COVID-19 pandemic rendered internal data inadequate in predicting future trends. McKinsey & Co. noted: “In a […]
Explorium closes $75M Series C Amid Soaring Demand for External Data
Three years ago, we looked at the entire analytics technology landscape, and we took a bet. Over the last decade, we have witnessed analytical tools and capabilities becoming commoditized, open source booming, and compute power becoming cheaper. Looking at the trends and believing that the momentum of adoption of analytical tools and processes will only […]
In-Store Data
What is in-store data? In-store data presents information about retail businesses in-store activities and metrics such as footfall traffic (people counting), customer behavior, sales data, customer buying patterns, and product stocks. Businesses use this information to plan promotions, optimize pricing, improve store performance to drive growth, and to analyze the performance of competitors or prospects […]
Debugging PySpark with PyCharm and AWS EMR
Have you ever found yourself developing PySpark inside EMR notebooks? Have you ever found yourself debugging PySpark locally, but wanting to run it over a real and big data set and couldn’t because your computer lacked resources? On one of my projects at Explorium, I was implementing a scalable entity resolution process to automatically […]
Should you attend the Gartner Data & Analytics Summit? (Yes, you should)
When it comes to virtual events, two things are universally true. One, we’ve seen it all this year: the awkward, the intimate and everything in between. Two, we’re all various stages of Zoom fatigue, but the invitations just keep coming. You can’t commit to everything that gets thrown your way. So, how do you prioritize? […]
Explorium Launches Complete External Data Enrichment for Brand New Business Breakthroughs (Signal Studio)
Whatever your business challenge, you’ll need data you can rely on to solve it. It’s highly unlikely that the data you have in-house offers the scope or relevance you need. That it’s fresh enough to tell you what’s happening right now – rather than last week, month or year. Increasingly, you need external data to […]
How Do You Choose An Alternative Data Provider For FinTech Use Cases ?
Finding the right vendor for alternative data is really hard. Each has their own processes and schema, down to the format the datasets are provided in and the mode of delivery. Even if you’re buying access to a single data source, you may struggle to differentiate between those offered by different data providers — and […]
Building Trust with Data Security – Why Explorium got ISO/IEC 27701 certification
Few types of regulation have ever proved to be as far-reaching or game-changing as GDPR. Pretty much any organization in the world with an online presence is subject to the regulations – and if you break them, you’re in serious, expensive trouble. At the same time, collection and use of data continues to increase. […]
Benchmarking SQL engines for Data Serving: PrestoDb, Trino, and Redshift
In the business of external data enrichment for data science, the main focus is on the ability to provide a fast and scalable way to aggregate, join and match large datasets received from data providers with the customer’s internal data. Enriched datasets derive more features, which are leveraged by customer data science teams, resulting in higher AUC […]
Why External Data Platforms Are The Next Step for Alternative Data Seekers
As organizations move from data analytics to data science, their data needs evolve, too. Without data, there is no machine learning (ML). But we’re not talking about any old data; in fact, the kind of data you may have relied on for more straightforward analytics or BI just won’t cut it for machine learning, either. […]
How to Find and Onboard External Data Without the Headaches
“External data sources are helping businesses personalize marketing offers, improve HR decisions, gain new revenue streams by launching new products or services, enhance risk visibility and mitigation, and better anticipate shifts in demand for their products and services.” Deloitte Insights, “Data Ecosystems: How Third-Party Information Can Enhance Data Analytics”, September 2019 Organizations across all […]
Why Do You Need a Strategic Data Acquisition Process?
Here’s a question: does your organization have all the information it could ever need to succeed? I’ve yet to meet a business leader whose answer to that is “Yeah, we’re good — no more knowledge or insight required for us, thank you”. The more you know and understand about your business, your industry, your market, […]
Census Data
What is Census Data? Census and population data is information recorded about the population of a country, state, city, or other well-defined geographical areas. In a census, data is collected about the population demographics of residents living within the region, taking into account median income, population density, age, ethnicity, and various other key criteria for […]
Decisions, Decisions: A Quick Guide to Classification Algorithms and How to Choose the Right One
To decision-tree or not to decision-tree, that is the question. Or to cluster, for that matter. Or to linear regress. Classification is a key part of machine learning (ML), helping you to define factors and variables and/or train your model to recognize items and patterns. Sometimes that might mean teaching the model to classify and […]
How to Get Started with Data Science in Marketing
Staying ahead of the curve in marketing becomes more challenging all the time. From perfectly tailored ads to personalized deals, customers have high expectations. Up-and-coming competitors are constantly nipping at your heels for market share. As margins are squeezed and brands fight it out for eyeballs, only the most innovative and agile can seize emerging […]
Business Ownership Data
What is Business Ownership data? Business ownership data indicates which person or entity owns a business and the course of action that brought them the ownership. For example, if they started the company or acquired it. The details about the owner, including gender, age, and professional credentials, can also be part of […]
Needle in a Haystack — How Signal Studio Upgrades your Data Discovery
Any data-driven organization worth their salt today knows that it’s not just how much data you find but how relevant it is. Ten years ago, having more was a sign of how much you could analyze. But today, volume is no longer a differentiating factor — after all, if everyone has it, no one does. […]
Supervised Learning – A Complete Introduction
What is Supervised Learning in Artificial Intelligence? Supervised learning, also called supervised machine learning, is a subset of artificial intelligence (AI) and machine learning. The goal of supervised learning is to understand data within the context of a particular question. Supervised learning involves using labeled datasets to train computer algorithms for a particular output. As the […]
