Here’s a question: does your organization have all the information it could ever need to succeed? I’ve yet to meet a business leader whose answer to
To decision-tree or not to decision-tree, that is the question. Or to cluster, for that matter. Or to linear regress. Classification is a key part of
Staying ahead of the curve in marketing becomes more challenging all the time. From perfectly tailored ads to personalized deals, customers have high expectations. Up-and-coming competitors
We all want our models to be as accurate as possible. While you can’t control every factor that interferes with accuracy, there are two types of
Machine learning (ML) and marketing operations go hand in hand. But are you confident you have all the data you need to support your marketing automation
It’s getting crowded in fintech. That’s not a new revelation or anything, but it’s a trend that’s had a lot of serious consequences — especially as
ECommerce is no stranger to data. Brands that sell online rely heavily on data for targeting customers, creating unique offerings, and setting themselves apart from the
I don’t think anyone was expecting 2020 to end up the way it did. In many ways, it’s safe to say that it’s been a very
As they say, the proof is in the pudding, and data preparation is where the pudding is put together. Any mistakes you make here will be
